China: Book And Brochure Market 2024

Book And Brochure Market Size in China

The Chinese book and brochure market reached $X in 2022, approximately mirroring the previous year. In general, consumption recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market remained at a lower figure.

Book And Brochure Production in China

In value terms, book and brochure production totaled $X in 2022 estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 with an increase of 28% against the previous year. As a result, production attained the peak level of $X. From 2017 to 2022, production growth remained at a somewhat lower figure.

Book And Brochure Exports

Exports from China

In 2022, overseas shipments of books, brochures and similar printed matter increased by 1.7% to X units, rising for the second consecutive year after two years of decline. Over the period under review, exports, however, recorded a pronounced decrease. The most prominent rate of growth was recorded in 2021 when exports increased by 20%. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, book and brochure exports reached $X in 2022. The total export value increased at an average annual rate of +1.0% from 2012 to 2022; however, the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2021 with an increase of 24% against the previous year. The exports peaked in 2022 and are expected to retain growth in the immediate term.

Exports by Country

The United States (X units) was the main destination for book and brochure exports from China, with a 51% share of total exports. Moreover, book and brochure exports to the United States exceeded the volume sent to the second major destination, the UK (X units), sevenfold. The third position in this ranking was held by Australia (X units), with a 3.9% share.

From 2012 to 2022, the average annual growth rate of volume to the United States totaled +6.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (-6.5% per year) and Australia (+1.0% per year).

In value terms, the United States ($X) remains the key foreign market for books, brochures and similar printed matter exports from China, comprising 48% of total exports. The second position in the ranking was held by the UK ($X), with a 6.9% share of total exports. It was followed by Australia, with a 3.6% share.

From 2012 to 2022, the average annual growth rate of value to the United States totaled +7.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (-1.7% per year) and Australia (+4.0% per year).

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, remaining stable against the previous year. Over the last decade, it increased at an average annual rate of +3.3%. The pace of growth was the most pronounced in 2013 when the average export price increased by 9.8%. The export price peaked at $X per unit in 2021, and then reduced in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per unit), while the average price for exports to Pakistan ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+8.5%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into China

In 2022, purchases abroad of books, brochures and similar printed matter decreased by -9.6% to X units, falling for the third consecutive year after three years of growth. The total import volume increased at an average annual rate of +1.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 when imports increased by 37% against the previous year. Over the period under review, imports attained the maximum at X units in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, book and brochure imports fell remarkably to $X in 2022. In general, total imports indicated a strong increase from 2012 to 2022: its value increased at an average annual rate of +5.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -24.7% against 2019 indices. The pace of growth appeared the most rapid in 2013 with an increase of 26% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

Imports by Country

The United States (X units), the UK (X units) and Japan (X units) were the main suppliers of book and brochure imports to China, with a combined 33% share of total imports. South Korea, Singapore and Germany lagged somewhat behind, together accounting for a further 11%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by South Korea (with a CAGR of +17.7%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest book and brochure suppliers to China were the UK ($X), the United States ($X) and Singapore ($X), with a combined 49% share of total imports. South Korea, Japan and Germany lagged somewhat behind, together comprising a further 17%.

In terms of the main suppliers, South Korea, with a CAGR of +33.6%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, which is down by -6.1% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.2%. The most prominent rate of growth was recorded in 2013 when the average import price increased by 57% against the previous year. The import price peaked at $X per unit in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Singapore ($X per unit), while the price for Japan ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+25.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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