China: Couscous Market 2024

Couscous Market Size in China

In 2021, after three years of growth, there was significant decline in the Chinese couscous market, when its value decreased by -12.2% to $X. In general, the total consumption indicated slight growth from 2012 to 2021: its value increased at an average annual rate of +1.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Couscous consumption peaked at $X in 2020, and then contracted in the following year.

Couscous Production in China

In value terms, couscous production dropped markedly to $X in 2021 estimated in export price. In general, the total production indicated a moderate expansion from 2012 to 2021: its value increased at an average annual rate of +2.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2018 with an increase of 47% against the previous year. Over the period under review, production reached the peak level at $X in 2020, and then dropped sharply in the following year.

Couscous Exports

Exports from China

In 2018, approx. X kg of couscous were exported from China; waning by -92.5% against the year before. Overall, exports continue to indicate a sharp downturn. Over the period under review, the exports attained the maximum at X kg in 2017, and then shrank significantly in the following year.

In value terms, couscous exports reduced notably to $X in 2018. Over the period under review, exports saw a precipitous decrease. The exports peaked at $X in 2017, and then declined rapidly in the following year.

Exports by Country

Sudan (X tons), Burkina Faso (X tons) and Senegal (X tons) were the main destinations of couscous exports from China, together accounting for 25% of total exports. Malaysia, India, Nigeria, the United States, Mali, the Netherlands, South Africa, Benin and the UK lagged somewhat behind, together comprising a further 75%.

From 2012 to 2021, the biggest increases were recorded for Malaysia (with a CAGR of +39.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United States ($X), India ($X) and Sudan ($X) were the largest markets for couscous exported from China worldwide, with a combined 25% share of total exports. These countries were followed by Malaysia, Burkina Faso, Senegal, Nigeria, the Netherlands, Mali, the UK, South Africa and Benin, which together accounted for a further 75%. Moreover, couscous exports in the United States exceeded the figures recorded by the second-largest exporter, India, twofold.

In terms of the main countries of destination, Malaysia, with a CAGR of +26.0%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average couscous export price amounted to less than $X per ton, approximately reflecting the previous year. In general, the export price enjoyed a remarkable increase. The growth pace was the most rapid in 2018 when the average export price increased by 14%. As a result, the export price attained the peak level of $X per ton. From 2019 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to South Africa ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+21.0%), while the prices for the other major destinations experienced more modest paces of growth.

Couscous Imports

Imports into China

In 2021, the amount of couscous imported into China expanded markedly to X tons, with an increase of 9.4% compared with 2020 figures. Over the period under review, imports posted resilient growth. The most prominent rate of growth was recorded in 2019 when imports increased by 95% against the previous year. As a result, imports attained the peak of X tons. From 2020 to 2021, the growth of imports failed to regain momentum.

In value terms, couscous imports shrank to $X in 2021. In general, imports recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 with an increase of 105% against the previous year. As a result, imports attained the peak of $X. From 2020 to 2021, the growth of imports failed to regain momentum.

Imports by Country

In 2021, Italy (X tons) constituted the largest couscous supplier to China, with a 39% share of total imports. Moreover, couscous imports from Italy exceeded the figures recorded by the second-largest supplier, Turkey (X tons), tenfold. France (X tons) ranked third in terms of total imports with a 2.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Italy stood at +1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Turkey (+3.1% per year) and France (-7.3% per year).

In value terms, Italy ($X) constituted the largest supplier of couscous to China, comprising 65% of total imports. The second position in the ranking was held by Israel ($X), with a 13% share of total imports. It was followed by Spain, with a 13% share.

From 2012 to 2021, the average annual growth rate of value from Italy stood at +3.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Israel (+56.1% per year) and Spain (-6.5% per year).

Import Prices by Country

The average couscous import price stood at $X per ton in 2021, with a decrease of -17.2% against the previous year. In general, the import price saw a abrupt contraction. The pace of growth appeared the most rapid in 2015 an increase of 6.4% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+7.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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