Report Update Feb 1, 2025

China - Quinoa - Market Analysis, Forecast, Size, Trends and Insights

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China: Quinoa Market 2025

Quinoa Market Size in China

The Chinese quinoa market soared to $X in 2021, with an increase of 58% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a significant expansion. Quinoa consumption peaked in 2021 and is likely to see steady growth in years to come.

Quinoa Exports

Exports from China

In 2021, quinoa exports from China surged to X tons, jumping by 118% on the year before. Over the period under review, exports, however, recorded a precipitous shrinkage. The most prominent rate of growth was recorded in 2020 when exports increased by 1,238%. Over the period under review, the exports hit record highs at X tons in 2015; however, from 2016 to 2021, the exports stood at a somewhat lower figure.

In value terms, quinoa exports skyrocketed to $X in 2021. In general, exports, however, continue to indicate a dramatic curtailment. The most prominent rate of growth was recorded in 2020 when exports increased by 1,526% against the previous year. Over the period under review, the exports attained the maximum at $X in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

Exports by Country

Germany (X tons) was the main destination for quinoa exports from China, accounting for a 23% share of total exports. Moreover, quinoa exports to Germany exceeded the volume sent to the second major destination, Oman (X kg), twofold. Ireland (X kg) ranked third in terms of total exports with a 10% share.

From 2015 to 2021, the average annual growth rate of volume to Germany amounted to -25.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Oman (+131.1% per year) and Ireland (-24.2% per year).

In value terms, Germany ($X), Oman ($X) and Ireland ($X) were the largest markets for quinoa exported from China worldwide, with a combined 44% share of total exports. These countries were followed by Canada, Hong Kong SAR, France, Singapore, the United States, Zambia and Malaysia, which together accounted for a further 36%.

Singapore, with a CAGR of +115.9%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average quinoa export price amounted to $X per ton, which is down by -27.4% against the previous year. In general, the export price continues to indicate a abrupt curtailment. The pace of growth appeared the most rapid in 2020 when the average export price increased by 22%. The export price peaked at $X per ton in 2015; however, from 2016 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Canada ($X per ton), while the average price for exports to Zambia ($X per ton) was amongst the lowest.

From 2015 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Singapore (+29.2%), while the prices for the other major destinations experienced more modest paces of growth.

Quinoa Imports

Imports into China

In 2021, approx. X tons of quinoa were imported into China; with an increase of 71% compared with the previous year. Overall, imports showed significant growth. The pace of growth was the most pronounced in 2013 with an increase of 3,106% against the previous year. Over the period under review, imports hit record highs in 2021 and are likely to see gradual growth in the near future.

In value terms, quinoa imports surged to $X in 2021. Over the period under review, imports showed a significant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 2,252%. Imports peaked in 2021 and are likely to see gradual growth in the immediate term.

Imports by Country

Peru (X tons) and Bolivia (X tons) were the main suppliers of quinoa imports to China.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Peru (with a CAGR of +275.5%).

In value terms, Peru ($X) and Bolivia ($X) constituted the largest quinoa suppliers to China.

In terms of the main suppliers, Peru, with a CAGR of +211.1%, saw the highest growth rate of the value of imports, over the period under review.

Import Prices by Country

In 2021, the average quinoa import price amounted to $X per ton, dropping by -11.9% against the previous year. Over the period under review, the import price continues to indicate a drastic downturn. The growth pace was the most rapid in 2017 when the average import price increased by 28%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Bolivia ($X per ton), while the price for Peru totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bolivia (-13.9%).

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for quinoa in the world?

The countries with the highest volumes of quinoa consumption in 2020 were Peru, Bolivia and the U.S., together accounting for 68% of global consumption. These countries were followed by Canada, Germany, France, the UK and Ecuador, which together accounted for a further 14%.

What are the largest producers of quinoa in the world?

The countries with the highest volumes of quinoa production in 2020 were Peru, Bolivia and Ecuador, with a combined 97% share of global production.

What are the leading suppliers of quinoa to China?

In value terms, Bolivia constituted the largest supplier of quinoa to China, comprising 67% of total imports. The second position in the ranking was occupied by Peru, with a 12% share of total imports.

What are the leading importers of quinoa from China?

In value terms, Macao SAR remains the key foreign market for quinoa exports from China, comprising 6.4% of total exports. The second position in the ranking was occupied by Thailand, with a 2.8% share of total exports.

What is the average export price for quinoa in China?

In 2020, the average quinoa export price amounted to $4,213 per ton, picking up by 17% against the previous year.

What is the average import price for quinoa in China?

The average quinoa import price stood at $2,815 per ton in 2020, with an increase of 4.2% against the previous year.

This report provides an in-depth analysis of the quinoa market in China. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

FCL 92 - Quinoa

Country coverage:

China

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in China
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. COUNTRIES WITH TOP YIELDS
4. TOP EXPORTING COUNTRIES
5. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Yield And Growth
16. Exports And Growth
17. Export Prices And Growth
18. Market Size And Growth
19. Per Capita Consumption
20. Imports And Growth
21. Import Prices
22. Production, In Physical Terms, 2012–2024
23. Production, In Value Terms, 2012–2024
24. Area Harvested, 2012–2024
25. Yield, 2012–2024
26. Imports, In Physical Terms, 2012–2024
27. Imports, In Value Terms, 2012–2024
28. Imports, In Physical Terms, By Country, 2024
29. Imports, In Physical Terms, By Country, 2012–2024
30. Imports, In Value Terms, By Country, 2012–2024
31. Import Prices, By Country Of Origin, 2012–2024
32. Exports, In Physical Terms, 2012–2024
33. Exports, In Value Terms, 2012–2024
34. Exports, In Physical Terms, By Country, 2024
35. Exports, In Physical Terms, By Country, 2012–2024
36. Exports, In Value Terms, By Country, 2012–2024
37. Export Prices, By Country Of Destination, 2012–2024