China: Market for Rusks, Toasted Bread and Similar Toasted Products 2025

Market Size for Rusks, Toasted Bread and Similar Toasted Products in China

In 2021, the Chinese rusks and toasted bread market decreased by -5.2% to $X for the first time since 2018, thus ending a two-year rising trend. Overall, the total consumption indicated a temperate increase from 2012 to 2021: its value increased at an average annual rate of +3.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +19.9% against 2018 indices. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market remained at a lower figure.

Production of Rusks, Toasted Bread and Similar Toasted Products in China

In value terms, rusks and toasted bread production dropped modestly to $X in 2021 estimated in export price. In general, the total production indicated a notable increase from 2012 to 2021: its value increased at an average annual rate of +3.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -18.6% against 2016 indices. The growth pace was the most rapid in 2016 with an increase of 67%. As a result, production reached the peak level of $X. From 2017 to 2021, production growth failed to regain momentum.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from China

In 2021, the amount of rusks, toasted bread and similar toasted products exported from China surged to X tons, increasing by 40% on 2020. Overall, exports recorded a buoyant increase. The most prominent rate of growth was recorded in 2013 with an increase of 92% against the previous year. Over the period under review, the exports reached the peak figure at X tons in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

In value terms, rusks and toasted bread exports surged to $X in 2021. Over the period under review, exports recorded a buoyant increase. The pace of growth appeared the most rapid in 2019 with an increase of 87% against the previous year. As a result, the exports attained the peak of $X. From 2020 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

The UK (X tons), Japan (X tons) and Chile (X tons) were the main destinations of rusks and toasted bread exports from China, with a combined 25% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Japan (with a CAGR of +482.9%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for rusks and toasted bread exported from China were Japan ($X), the UK ($X) and Peru ($X), with a combined 26% share of total exports.

Japan, with a CAGR of +489.2%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average rusks and toasted bread export price stood at $X per ton in 2021, with a decrease of -3.7% against the previous year. Overall, the export price showed a mild slump. The growth pace was the most rapid in 2019 when the average export price increased by 16% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2020 to 2021, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Japan ($X per ton), while the average price for exports to Chile ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Denmark (+9.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into China

In 2021, supplies from abroad of rusks, toasted bread and similar toasted products increased by 34% to X tons for the first time since 2018, thus ending a two-year declining trend. In general, imports enjoyed a buoyant expansion. The pace of growth appeared the most rapid in 2013 with an increase of 81%. Over the period under review, imports attained the peak figure at X tons in 2016; however, from 2017 to 2021, imports stood at a somewhat lower figure.

In value terms, rusks and toasted bread imports surged to $X in 2021. Overall, imports showed strong growth. The pace of growth appeared the most rapid in 2013 when imports increased by 99%. Imports peaked at $X in 2018; however, from 2019 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Vietnam (X tons) constituted the largest rusks and toasted bread supplier to China, accounting for a 72% share of total imports. Moreover, rusks and toasted bread imports from Vietnam exceeded the figures recorded by the second-largest supplier, France (X tons), sevenfold. The third position in this ranking was taken by South Korea (X tons), with a 6.6% share.

From 2012 to 2021, the average annual growth rate of volume from Vietnam stood at +14.3%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+70.6% per year) and South Korea (+40.4% per year).

In value terms, Vietnam ($X) constituted the largest supplier of rusks, toasted bread and similar toasted products to China, comprising 68% of total imports. The second position in the ranking was taken by France ($X), with a 10% share of total imports. It was followed by South Korea, with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Vietnam stood at +13.5%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+72.0% per year) and South Korea (+53.9% per year).

Import Prices by Country

The average rusks and toasted bread import price stood at $X per ton in 2021, almost unchanged from the previous year. Overall, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average import price increased by 40%. Over the period under review, average import prices attained the maximum at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (+9.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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