CIS: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in CIS

The CIS market for beauty, make-up and skin care preparations totaled $X in 2022, picking up by 4.4% against the previous year. The total consumption indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.8% against 2020 indices. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Production of Beauty, Make-Up And Skin Care Preparations in CIS

In value terms, production of beauty, make-up and skin care preparations rose rapidly to $X in 2022 estimated in export price. The total production indicated a tangible expansion from 2012 to 2022: its value increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -5.4% against 2020 indices. The most prominent rate of growth was recorded in 2017 with an increase of 31%. Over the period under review, production of reached the maximum level at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports in CIS

In 2022, the amount of beauty, make-up and skin care preparations exported in the CIS was estimated at X tons, flattening at the previous year. Overall, exports recorded a remarkable increase. The growth pace was the most rapid in 2019 when exports increased by 22% against the previous year. The volume of export peaked in 2022 and is expected to retain growth in years to come.

In value terms, exports of beauty, make-up and skin care preparations fell to $X in 2022. Over the period under review, exports continue to indicate buoyant growth. The pace of growth appeared the most rapid in 2017 when exports increased by 37%. The level of export peaked at $X in 2021, and then declined slightly in the following year.

Exports by Country

Russia was the major exporting country with an export of about X tons, which recorded 78% of total exports. It was distantly followed by Belarus (X tons), committing a 16% share of total exports. The following exporters - Kazakhstan (X tons) and Kyrgyzstan (X tons) - each resulted at a 3.9% share of total exports.

Exports from Russia increased at an average annual rate of +7.5% from 2012 to 2022. At the same time, Kyrgyzstan (+62.7%), Kazakhstan (+5.7%) and Belarus (+5.4%) displayed positive paces of growth. Moreover, Kyrgyzstan emerged as the fastest-growing exporter exported in the CIS, with a CAGR of +62.7% from 2012-2022. From 2012 to 2022, the share of Kyrgyzstan increased by +1.8 percentage points. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Russia ($X) remains the largest beauty, make-up and skin care preparations supplier in the CIS, comprising 75% of total exports. The second position in the ranking was held by Belarus ($X), with a 16% share of total exports. It was followed by Kazakhstan, with a 3.2% share.

In Russia, exports of beauty, make-up and skin care preparations expanded at an average annual rate of +5.1% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Belarus (+5.8% per year) and Kazakhstan (+6.4% per year).

Export Prices by Country

In 2022, the export price in the CIS amounted to $X per ton, which is down by -3.3% against the previous year. Overall, the export price recorded a slight contraction. The most prominent rate of growth was recorded in 2017 an increase of 12%. The level of export peaked at $X per ton in 2013; however, from 2014 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Kazakhstan ($X per ton), while Kyrgyzstan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Kazakhstan (+0.7%), while the other leaders experienced mixed trends in the export price figures.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports in CIS

In 2022, the amount of beauty, make-up and skin care preparations imported in the CIS shrank modestly to X tons, stabilizing at the previous year. The total import volume increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2021 when imports increased by 12% against the previous year. As a result, imports attained the peak of X tons, leveling off in the following year.

In value terms, imports of beauty, make-up and skin care preparations dropped to $X in 2022. Total imports indicated tangible growth from 2012 to 2022: its value increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +23.7% against 2020 indices. The growth pace was the most rapid in 2021 when imports increased by 29% against the previous year. As a result, imports reached the peak of $X, and then declined modestly in the following year.

Imports by Country

Russia was the key importing country with an import of around X tons, which finished at 64% of total imports. Kazakhstan (X tons) held a 15% share (based on physical terms) of total imports, which put it in second place, followed by Kyrgyzstan (6.4%) and Belarus (5.5%). The following importers - Uzbekistan (X tons) and Azerbaijan (X tons) - each reached a 5.4% share of total imports.

Russia experienced a relatively flat trend pattern with regard to volume of imports of beauty, make-up and skin care preparations. At the same time, Uzbekistan (+22.8%), Kyrgyzstan (+20.0%), Belarus (+6.7%), Kazakhstan (+5.2%) and Azerbaijan (+2.6%) displayed positive paces of growth. Moreover, Uzbekistan emerged as the fastest-growing importer imported in the CIS, with a CAGR of +22.8% from 2012-2022. While the share of Kyrgyzstan (+5.1 p.p.), Kazakhstan (+3.4 p.p.), Uzbekistan (+2.9 p.p.) and Belarus (+1.8 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Russia (-13.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Russia ($X) constitutes the largest market for imported beauty, make-up and skin care preparations in the CIS, comprising 73% of total imports. The second position in the ranking was taken by Kazakhstan ($X), with an 11% share of total imports. It was followed by Belarus, with a 5.4% share.

From 2012 to 2022, the average annual growth rate of value in Russia stood at +1.5%. In the other countries, the average annual rates were as follows: Kazakhstan (+3.6% per year) and Belarus (+7.2% per year).

Import Prices by Country

The import price in the CIS stood at $X per ton in 2022, dropping by -4% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 16% against the previous year. Over the period under review, import prices hit record highs at $X per ton in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Russia ($X per ton), while Kyrgyzstan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Azerbaijan (+9.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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