CIS: Magnetic Media Market 2024

Magnetic Media Market Size in CIS

In 2021, the CIS magnetic media market increased by 13% to $X for the first time since 2016, thus ending a four-year declining trend. Overall, consumption, however, saw a pronounced contraction. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market failed to regain momentum.

Magnetic Media Production in CIS

In value terms, magnetic media production rose remarkably to $X in 2021 estimated in export price. Over the period under review, production, however, saw a pronounced reduction. The pace of growth appeared the most rapid in 2014 when the production volume increased by 22% against the previous year. The level of production peaked at $X in 2017; however, from 2018 to 2021, production remained at a lower figure.

Magnetic Media Exports

Exports in CIS

Magnetic media exports surged to X units in 2021, with an increase of 77% compared with the previous year's figure. In general, exports, however, showed a dramatic downturn. The pace of growth appeared the most rapid in 2014 with an increase of 127%. Over the period under review, the exports hit record highs at X units in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

In value terms, magnetic media exports skyrocketed to $X in 2021. Overall, exports, however, recorded a sharp slump. The growth pace was the most rapid in 2014 when exports increased by 85% against the previous year. The level of export peaked at $X in 2016; however, from 2017 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Russia prevails in exports structure, accounting for X units, which was approx. 81% of total exports in 2021. Azerbaijan (X units) took the second position in the ranking, followed by Belarus (X units). All these countries together took near 14% share of total exports. Moldova (X units) took a little share of total exports.

From 2012 to 2021, average annual rates of growth with regard to magnetic media exports from Russia stood at -29.2%. At the same time, Moldova (+20.0%) displayed positive paces of growth. Moreover, Moldova emerged as the fastest-growing exporter exported in the CIS, with a CAGR of +20.0% from 2012-2021. By contrast, Belarus (-12.7%) and Azerbaijan (-34.4%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Belarus and Moldova increased by +5.9 and +3.3 percentage points, respectively.

In value terms, Russia ($X) remains the largest magnetic media supplier in the CIS, comprising 59% of total exports. The second position in the ranking was held by Azerbaijan ($X), with a 21% share of total exports. It was followed by Belarus, with a 17% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Russia stood at -24.2%. In the other countries, the average annual rates were as follows: Azerbaijan (-14.8% per year) and Belarus (+1.3% per year).

Export Prices by Country

In 2021, the export price in the CIS amounted to $X per unit, dropping by -5.9% against the previous year. In general, the export price, however, posted prominent growth. The growth pace was the most rapid in 2016 an increase of 845% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2017 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Azerbaijan ($X per unit), while Moldova ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Azerbaijan (+29.9%), while the other leaders experienced more modest paces of growth.

Magnetic Media Imports

Imports in CIS

In 2021, purchases abroad of magnetic media, not recorded, except cards with a magnetic stripe increased by 131% to X units, rising for the second consecutive year after three years of decline. In general, imports, however, saw a drastic downturn. Over the period under review, imports attained the maximum at X units in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, magnetic media imports rose rapidly to $X in 2021. Overall, imports, however, continue to indicate a abrupt shrinkage. The pace of growth was the most pronounced in 2019 when imports increased by 49%. Over the period under review, imports reached the peak figure at $X in 2013; however, from 2014 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Kazakhstan (X units) represented the main importer of magnetic media, not recorded, except cards with a magnetic stripe, making up 55% of total imports. Azerbaijan (X units) took the second position in the ranking, followed by Russia (X units) and Moldova (X units). All these countries together took near 43% share of total imports.

From 2012 to 2021, average annual rates of growth with regard to magnetic media imports into Kazakhstan stood at +22.8%. At the same time, Moldova (+35.1%) and Azerbaijan (+7.8%) displayed positive paces of growth. Moreover, Moldova emerged as the fastest-growing importer imported in the CIS, with a CAGR of +35.1% from 2012-2021. By contrast, Russia (-21.9%) illustrated a downward trend over the same period. Kazakhstan (+50 p.p.), Azerbaijan (+14 p.p.) and Moldova (+8.9 p.p.) significantly strengthened its position in terms of the total imports, while Russia saw its share reduced by -63.5% from 2012 to 2021, respectively.

In value terms, Russia ($X) constitutes the largest market for imported magnetic media, not recorded, except cards with a magnetic stripe in the CIS, comprising 79% of total imports. The second position in the ranking was held by Kazakhstan ($X), with an 8.6% share of total imports. It was followed by Azerbaijan, with a 6.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Russia stood at -1.9%. The remaining importing countries recorded the following average annual rates of imports growth: Kazakhstan (-5.7% per year) and Azerbaijan (-23.6% per year).

Import Prices by Country

In 2021, the import price in the CIS amounted to $X per unit, dropping by -51.5% against the previous year. Overall, the import price showed a slight slump. The growth pace was the most rapid in 2013 when the import price increased by 499% against the previous year. As a result, import price reached the peak level of $X per unit. From 2014 to 2021, the import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Russia ($X per unit), while Kazakhstan ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Russia (+25.6%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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