CIS: Postcard Market 2024

Postcard Market Size in CIS

In 2021, the CIS postcard market increased by 14% to $X for the first time since 2017, thus ending a three-year declining trend. Over the period under review, consumption recorded a noticeable downturn. Over the period under review, the market hit record highs at $X in 2015; however, from 2016 to 2021, consumption remained at a lower figure.

Postcard Production in CIS

In value terms, postcard production skyrocketed to $X in 2021 estimated in export price. In general, production showed a abrupt contraction. Over the period under review, production reached the peak level at $X in 2013; however, from 2014 to 2021, production stood at a somewhat lower figure.

Postcard Exports

Exports in CIS

In 2021, shipments abroad of printed or illustrated postcards and printed cards was finally on the rise to reach X tons after two years of decline. Over the period under review, exports, however, continue to indicate a abrupt descent. The volume of export peaked at X tons in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

In value terms, postcard exports dropped to $X in 2021. Overall, exports, however, recorded a abrupt setback. The pace of growth was the most pronounced in 2019 when exports increased by 41%. The level of export peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Belarus was the key exporting country with an export of about X tons, which reached 64% of total exports. It was distantly followed by Russia (X tons), making up a 36% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Russia (with a CAGR of -2.3%).

In value terms, Russia ($X) remains the largest postcard supplier in the CIS, comprising 84% of total exports. The second position in the ranking was held by Belarus ($X), with a 15% share of total exports.

In Russia, postcard exports declined by an average annual rate of -9.4% over the period from 2012-2021.

Export Prices by Country

The export price in the CIS stood at $X per ton in 2021, shrinking by -40.9% against the previous year. Over the period under review, the export price continues to indicate a slight setback. The pace of growth appeared the most rapid in 2019 an increase of 42% against the previous year. The level of export peaked at $X per ton in 2020, and then fell notably in the following year.

Prices varied noticeably country of origin: the country with the highest price was Russia ($X per ton), while Belarus stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Belarus (+10.2%).

Postcard Imports

Imports in CIS

In 2021, postcard imports in the CIS shrank modestly to X tons, waning by -4.7% on 2020. Overall, imports saw a pronounced setback. The growth pace was the most rapid in 2013 when imports increased by 49% against the previous year. The volume of import peaked at X tons in 2017; however, from 2018 to 2021, imports failed to regain momentum.

In value terms, postcard imports reduced to $X in 2021. Over the period under review, imports saw a abrupt shrinkage. The growth pace was the most rapid in 2013 with an increase of 26%. As a result, imports attained the peak of $X. From 2014 to 2021, the growth of imports failed to regain momentum.

Imports by Country

Russia was the main importer of printed or illustrated postcards and printed cards in the CIS, with the volume of imports accounting for X tons, which was approx. 49% of total imports in 2021. Kazakhstan (X tons) ranks second in terms of the total imports with a 13% share, followed by Uzbekistan (11%), Tajikistan (10%), Belarus (8.2%) and Azerbaijan (4.6%). Kyrgyzstan (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to postcard imports into Russia stood at +2.1%. At the same time, Azerbaijan (+20.4%) and Tajikistan (+17.7%) displayed positive paces of growth. Moreover, Azerbaijan emerged as the fastest-growing importer imported in the CIS, with a CAGR of +20.4% from 2012-2021. By contrast, Kyrgyzstan (-4.0%), Belarus (-12.4%), Kazakhstan (-14.3%) and Uzbekistan (-23.2%) illustrated a downward trend over the same period. While the share of Russia (+17 p.p.), Uzbekistan (+11 p.p.), Tajikistan (+8.3 p.p.) and Azerbaijan (+3.9 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Belarus (-12.9 p.p.) and Kazakhstan (-27.7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Russia ($X) constitutes the largest market for imported printed or illustrated postcards and printed cards in the CIS, comprising 50% of total imports. The second position in the ranking was taken by Belarus ($X), with a 20% share of total imports. It was followed by Kazakhstan, with a 14% share.

In Russia, postcard imports shrank by an average annual rate of -2.5% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Belarus (-15.0% per year) and Kazakhstan (-14.1% per year).

Import Prices by Country

The import price in the CIS stood at $X per ton in 2021, shrinking by -3.6% against the previous year. Over the period under review, the import price saw a abrupt descent. The most prominent rate of growth was recorded in 2016 when the import price increased by 37%. Over the period under review, import prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Belarus ($X per ton), while Kyrgyzstan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Uzbekistan (+38.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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