CIS: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in CIS

In 2021, the CIS sanitary towel and diaper market increased by 0.3% to $X, rising for the second consecutive year after two years of decline. The total consumption indicated a measured expansion from 2012 to 2021: its value increased at an average annual rate of +2.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +6.5% against 2019 indices. As a result, consumption reached the peak level of $X. From 2016 to 2021, the growth of the market remained at a lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in CIS

In value terms, sanitary towel and diaper production shrank slightly to $X in 2021 estimated in export price. The total production indicated a perceptible increase from 2012 to 2021: its value increased at an average annual rate of +4.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +2.2% against 2019 indices. The most prominent rate of growth was recorded in 2015 when the production volume increased by 35%. As a result, production reached the peak level of $X. From 2016 to 2021, production growth remained at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports in CIS

In 2021, the amount of sanitary towels, tampons, napkins and diapers exported in the CIS rose remarkably to X tons, picking up by 12% against 2020. Over the period under review, exports showed a prominent expansion. The pace of growth appeared the most rapid in 2014 with an increase of 42%. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the near future.

In value terms, sanitary towel and diaper exports skyrocketed to $X in 2021. Total exports indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +10.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +67.5% against 2016 indices. The most prominent rate of growth was recorded in 2014 with an increase of 49% against the previous year. Over the period under review, the exports reached the peak figure in 2021 and are likely to see gradual growth in the near future.

Exports by Country

Russia prevails in exports structure, resulting at X tons, which was approx. 89% of total exports in 2021. It was distantly followed by Belarus (X tons), comprising a 6.1% share of total exports. Kazakhstan (X tons) took a little share of total exports.

Exports from Russia increased at an average annual rate of +15.3% from 2012 to 2021. At the same time, Belarus (+25.5%) and Kazakhstan (+6.5%) displayed positive paces of growth. Moreover, Belarus emerged as the fastest-growing exporter exported in the CIS, with a CAGR of +25.5% from 2012-2021. Belarus (+3.2 p.p.) significantly strengthened its position in terms of the total exports, while Kazakhstan saw its share reduced by -3.5% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Russia ($X) remains the largest sanitary towel and diaper supplier in the CIS, comprising 88% of total exports. The second position in the ranking was held by Belarus ($X), with a 7.5% share of total exports.

In Russia, sanitary towel and diaper exports increased at an average annual rate of +11.0% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Belarus (+20.2% per year) and Kazakhstan (-6.4% per year).

Export Prices by Country

The export price in the CIS stood at $X per ton in 2021, growing by 3.1% against the previous year. In general, the export price, however, recorded a perceptible curtailment. The pace of growth appeared the most rapid in 2014 an increase of 4.6% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the export prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Belarus ($X per ton), while Kazakhstan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Russia (-3.7%), while the other leaders experienced a decline in the export price figures.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports in CIS

Sanitary towel and diaper imports rose modestly to X tons in 2021, growing by 2.5% on 2020. The total import volume increased at an average annual rate of +1.1% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The pace of growth appeared the most rapid in 2019 with an increase of 11% against the previous year. The volume of import peaked in 2021 and is likely to see gradual growth in the near future.

In value terms, sanitary towel and diaper imports rose remarkably to $X in 2021. In general, imports, however, recorded a mild setback. Over the period under review, imports attained the peak figure at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Russia (X tons) was the key importer of sanitary towels, tampons, napkins and diapers, constituting 45% of total imports. Kazakhstan (X tons) ranks second in terms of the total imports with a 17% share, followed by Azerbaijan (7.9%), Belarus (7.8%), Uzbekistan (6.8%) and Kyrgyzstan (6.5%). Tajikistan (X tons) followed a long way behind the leaders.

Imports into Russia decreased at an average annual rate of -4.2% from 2012 to 2021. At the same time, Kyrgyzstan (+17.1%), Uzbekistan (+10.4%), Tajikistan (+8.8%), Azerbaijan (+5.5%), Belarus (+5.2%) and Kazakhstan (+4.1%) displayed positive paces of growth. Moreover, Kyrgyzstan emerged as the fastest-growing importer imported in the CIS, with a CAGR of +17.1% from 2012-2021. While the share of Uzbekistan (+6.8 p.p.), Kyrgyzstan (+6.5 p.p.), Kazakhstan (+4 p.p.), Azerbaijan (+2.6 p.p.), Belarus (+2.3 p.p.) and Tajikistan (+2.2 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Russia (-28.4 p.p.) displayed negative dynamics.

In value terms, Russia ($X) constitutes the largest market for imported sanitary towels, tampons, napkins and diapers in the CIS, comprising 53% of total imports. The second position in the ranking was taken by Kazakhstan ($X), with a 13% share of total imports. It was followed by Belarus, with a 9.8% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Russia totaled -5.5%. The remaining importing countries recorded the following average annual rates of imports growth: Kazakhstan (-1.9% per year) and Belarus (+4.7% per year).

Import Prices by Country

In 2021, the import price in the CIS amounted to $X per ton, rising by 7.1% against the previous year. Over the period under review, the import price, however, recorded a perceptible setback. The level of import peaked at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Belarus ($X per ton), while Tajikistan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Uzbekistan (+19.5%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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