Colombia: Market for Hair Lotion and Preparation 2025

Market Size for Hair Lotion and Preparation in Colombia

The Colombian hair lotion and preparation market shrank slightly to $X in 2021, which is down by -2% against the previous year. Overall, the total consumption indicated mild growth from 2012 to 2021: its value increased at an average annual rate of +1.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -39.2% against 2017 indices. As a result, consumption reached the peak level of $X. From 2018 to 2021, the growth of the market failed to regain momentum.

Production of Hair Lotion and Preparation in Colombia

In value terms, hair lotion and preparation production rose rapidly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2017 with an increase of 23% against the previous year. As a result, production attained the peak level of $X. From 2018 to 2021, production growth failed to regain momentum.

Exports of Hair Lotion and Preparation

Exports from Colombia

Hair lotion and preparation exports from Colombia surged to X tons in 2021, rising by 21% on the year before. In general, total exports indicated prominent growth from 2012 to 2021: its volume increased at an average annual rate of +5.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +88.2% against 2016 indices. The most prominent rate of growth was recorded in 2019 when exports increased by 22% against the previous year. Over the period under review, the exports attained the maximum in 2021 and are likely to see gradual growth in years to come.

In value terms, hair lotion and preparation exports reached $X in 2021. Over the period under review, exports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when exports increased by 16% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

Exports by Country

Peru (X tons), Ecuador (X tons) and Mexico (X tons) were the main destinations of hair lotion and preparation exports from Colombia, together accounting for 60% of total exports. The United States, Nicaragua, Costa Rica, El Salvador, Guatemala, Panama, Venezuela, Brazil, Germany and Chile lagged somewhat behind, together accounting for a further 34%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Germany (with a CAGR of +142.9%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for hair lotion and preparation exported from Colombia were Peru ($X), Ecuador ($X) and Mexico ($X), together comprising 57% of total exports. These countries were followed by the United States, Panama, Costa Rica, Venezuela, Germany, Guatemala, Chile, El Salvador, Brazil and Nicaragua, which together accounted for a further 36%.

In terms of the main countries of destination, Germany, with a CAGR of +180.7%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average hair lotion and preparation export price stood at $X per ton in 2021, with a decrease of -13.6% against the previous year. Over the period under review, the export price recorded a pronounced descent. The most prominent rate of growth was recorded in 2016 when the average export price increased by 14% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2017 to 2021, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Panama ($X per ton), while the average price for exports to Nicaragua ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+15.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Colombia

In 2021, overseas purchases of hair lotion and preparation decreased by -5.3% to X tons for the first time since 2016, thus ending a four-year rising trend. The total import volume increased at an average annual rate of +3.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 11%. Imports peaked at X tons in 2020, and then contracted in the following year.

In value terms, hair lotion and preparation imports rose sharply to $X in 2021. The total import value increased at an average annual rate of +2.2% from 2012 to 2021; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 15% against the previous year. Imports peaked in 2021 and are likely to continue growth in the near future.

Imports by Country

Mexico (X tons), Brazil (X tons) and the United States (X tons) were the main suppliers of hair lotion and preparation imports to Colombia, with a combined 71% share of total imports. Spain, Italy, Peru, China and Germany lagged somewhat behind, together comprising a further 23%.

From 2012 to 2021, the biggest increases were recorded for China (with a CAGR of +28.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Mexico ($X), Brazil ($X) and the United States ($X) appeared to be the largest hair lotion and preparation suppliers to Colombia, together accounting for 65% of total imports. These countries were followed by Spain, Italy, Germany, Peru and China, which together accounted for a further 26%.

China, with a CAGR of +32.7%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average hair lotion and preparation import price stood at $X per ton in 2021, jumping by 19% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. Over the period under review, average import prices hit record highs at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Brazil ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+3.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform