Colombia: Toothpaste Market 2025

Toothpaste Market Size in Colombia

In 2021, the Colombian toothpaste market increased by 21% to $X, rising for the fourth year in a row after two years of decline. Overall, the total consumption indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +6.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +77.3% against 2017 indices. Toothpaste consumption peaked in 2021 and is likely to continue growth in the immediate term.

Toothpaste Production in Colombia

In value terms, toothpaste production contracted to $X in 2021 estimated in export price. In general, production continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 when the production volume increased by 24% against the previous year. Toothpaste production peaked at $X in 2015; however, from 2016 to 2021, production stood at a somewhat lower figure.

Toothpaste Exports

Exports from Colombia

In 2021, after four years of growth, there was significant decline in overseas shipments of toothpaste, denture cleaners and other dentifrices, when their volume decreased by -9.5% to X tons. The total export volume increased at an average annual rate of +1.4% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2017 when exports increased by 29% against the previous year. The exports peaked at X tons in 2020, and then shrank in the following year.

In value terms, toothpaste exports declined to $X in 2021. In general, exports continue to indicate a noticeable setback. The pace of growth was the most pronounced in 2017 with an increase of 29%. Over the period under review, the exports attained the peak figure at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Ecuador (X tons) and Peru (X tons) were the main destinations of toothpaste exports from Colombia.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Peru (with a CAGR of +1.3%).

In value terms, the largest markets for toothpaste exported from Colombia were Ecuador ($X) and Peru ($X).

Peru, with a CAGR of -1.7%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, leveling off at the previous year. In general, the export price, however, continues to indicate a noticeable shrinkage. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

Average prices varied noticeably for the major overseas markets. In 2021, the country with the highest price was Ecuador ($X per ton), while the average price for exports to Peru stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Peru (-3.0%).

Toothpaste Imports

Imports into Colombia

In 2021, the amount of toothpaste, denture cleaners and other dentifrices imported into Colombia expanded significantly to X tons, growing by 11% against the previous year. Over the period under review, imports, however, saw a relatively flat trend pattern. Over the period under review, imports attained the maximum at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, toothpaste imports skyrocketed to $X in 2021. Overall, imports saw a strong increase. The pace of growth was the most pronounced in 2020 when imports increased by 35%. Over the period under review, imports attained the maximum in 2021 and are likely to see steady growth in years to come.

Imports by Country

In 2021, Mexico (X tons) constituted the largest toothpaste supplier to Colombia, with a 74% share of total imports. Moreover, toothpaste imports from Mexico exceeded the figures recorded by the second-largest supplier, China (X tons), fourfold. The third position in this ranking was held by Brazil (X tons), with a 3.4% share.

From 2012 to 2021, the average annual growth rate of volume from Mexico stood at -3.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+47.3% per year) and Brazil (-3.9% per year).

In value terms, Mexico ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to Colombia, comprising 75% of total imports. The second position in the ranking was taken by China ($X), with a 9.8% share of total imports. It was followed by the UK, with a 4.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Mexico totaled +4.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+63.0% per year) and the UK (+24.4% per year).

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, rising by 10% against the previous year. Overall, import price indicated resilient growth from 2012 to 2021: its price increased at an average annual rate of +6.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toothpaste import price increased by +75.9% against 2016 indices. The most prominent rate of growth was recorded in 2020 an increase of 30%. Over the period under review, average import prices reached the maximum in 2021 and is expected to retain growth in years to come.

Prices varied noticeably country of origin: the country with the highest price was the UK ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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