Croatia: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in Croatia

The Croatian market for beauty, make-up and skin care preparations totaled $X in 2022, growing by 13% against the previous year. Overall, the total consumption indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the maximum level in 2022 and is likely to see steady growth in the immediate term.

Production of Beauty, Make-Up And Skin Care Preparations in Croatia

In value terms, production of beauty, make-up and skin care preparations surged to $X in 2022 estimated in export price. Overall, the total production indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 with an increase of 72%. Over the period under review, production of hit record highs at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Croatia

In 2022, exports of beauty, make-up and skin care preparations from Croatia shrank slightly to X tons, falling by -3.5% against the year before. Overall, exports, however, recorded resilient growth. The pace of growth appeared the most rapid in 2013 when exports increased by 53% against the previous year. The exports peaked at X tons in 2021, and then declined modestly in the following year.

In value terms, exports of beauty, make-up and skin care preparations reached $X in 2022. Over the period under review, exports, however, saw a significant increase. The pace of growth was the most pronounced in 2013 when exports increased by 83% against the previous year. Over the period under review, the exports of reached the peak figure in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Serbia (X tons), Slovenia (X tons) and Hungary (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Croatia, with a combined 51% share of total exports. Bosnia and Herzegovina, Lithuania, Bulgaria, the Czech Republic, Romania, Italy, Montenegro, Spain, North Macedonia and Germany lagged somewhat behind, together accounting for a further 41%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Romania (with a CAGR of +82.2%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for beauty, make-up and skin care preparations exported from Croatia were Slovenia ($X), Serbia ($X) and Bosnia and Herzegovina ($X), together comprising 48% of total exports. Hungary, Bulgaria, Romania, Italy, Spain, North Macedonia, Montenegro, Germany, the Czech Republic and Lithuania lagged somewhat behind, together accounting for a further 36%.

Romania, with a CAGR of +89.6%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for beauty, make-up and skin care preparations stood at $X per ton in 2022, growing by 17% against the previous year. Overall, export price indicated a remarkable increase from 2012 to 2022: its price increased at an average annual rate of +7.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for beauty, make-up and skin care preparations increased by +82.4% against 2015 indices. The most prominent rate of growth was recorded in 2019 when the average export price increased by 23% against the previous year. The export price peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Bulgaria ($X per ton), while the average price for exports to Lithuania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+34.5%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Croatia

For the seventh consecutive year, Croatia recorded growth in supplies from abroad of beauty, make-up and skin care preparations, which increased by 6% to X tons in 2022. Overall, total imports indicated a resilient expansion from 2012 to 2022: its volume increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +25.8% against 2014 indices. The pace of growth appeared the most rapid in 2014 with an increase of 31%. Imports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, imports of beauty, make-up and skin care preparations expanded markedly to $X in 2022. Over the period under review, imports saw strong growth. The most prominent rate of growth was recorded in 2018 with an increase of 26%. Imports peaked in 2022 and are expected to retain growth in the immediate term.

Imports by Country

Germany (X tons), France (X tons) and Slovenia (X tons) were the main suppliers of imports of beauty, make-up and skin care preparations to Croatia, with a combined 57% share of total imports. Hungary, Slovakia, Poland, Italy, the Netherlands and Spain lagged somewhat behind, together accounting for a further 35%.

From 2012 to 2022, the biggest increases were recorded for Slovakia (with a CAGR of +63.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Germany ($X) and Hungary ($X) constituted the largest beauty, make-up and skin care preparations suppliers to Croatia, with a combined 57% share of total imports. Slovenia, Spain, the Netherlands, Poland, Italy and Slovakia lagged somewhat behind, together comprising a further 27%.

In terms of the main suppliers, Slovakia, with a CAGR of +64.3%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, standing approx. at the previous year. In general, import price indicated a measured expansion from 2012 to 2022: its price increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, import price for beauty, make-up and skin care preparations increased by +80.3% against 2014 indices. The most prominent rate of growth was recorded in 2018 when the average import price increased by 19%. The import price peaked in 2022 and is likely to see steady growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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