Croatia: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Croatia

In 2022, the Croatian market for calendars and trade advertising material increased by 43% to $X for the first time since 2018, thus ending a three-year declining trend. In general, consumption, however, continues to indicate a deep slump. As a result, consumption attained the peak level of $X. From 2017 to 2022, the growth of the market remained at a lower figure.

Production of Calendars And Trade Advertising Material in Croatia

In value terms, calendars and trade advertising material production soared to $X in 2022 estimated in export price. Overall, production, however, recorded a abrupt downturn. The pace of growth appeared the most rapid in 2020 with an increase of 426%. Calendars and trade advertising material production peaked at $X in 2016; however, from 2017 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Croatia

In 2022, approx. X tons of calendars and trade advertising material were exported from Croatia; growing by 2.3% on the previous year. In general, exports continue to indicate a buoyant expansion. The pace of growth appeared the most rapid in 2019 when exports increased by 40%. Over the period under review, the exports attained the peak figure in 2022 and are likely to continue growth in the immediate term.

In value terms, calendars and trade advertising material exports rose remarkably to $X in 2022. Overall, exports continue to indicate prominent growth. The pace of growth appeared the most rapid in 2021 with an increase of 37%. Over the period under review, the exports attained the peak figure in 2022 and are expected to retain growth in the near future.

Exports by Country

Austria (X tons), Germany (X tons) and Switzerland (X tons) were the main destinations of calendars and trade advertising material exports from Croatia, together comprising 74% of total exports.

From 2012 to 2022, the biggest increases were recorded for Germany (with a CAGR of +32.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Austria ($X) remains the key foreign market for calendars and trade advertising material exports from Croatia, comprising 41% of total exports. The second position in the ranking was taken by Germany ($X), with a 20% share of total exports. It was followed by Switzerland, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to Austria totaled +15.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+25.9% per year) and Switzerland (+20.4% per year).

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, with an increase of 9% against the previous year. Over the last decade, it increased at an average annual rate of +2.2%. The most prominent rate of growth was recorded in 2020 when the average export price increased by 15% against the previous year. The export price peaked in 2022 and is likely to see steady growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+12.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Croatia

In 2022, after two years of decline, there was significant growth in supplies from abroad of calendars and trade advertising material, when their volume increased by 6.8% to X tons. In general, imports continue to indicate a notable increase. The growth pace was the most rapid in 2018 with an increase of 89%. Over the period under review, imports attained the maximum at X tons in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, calendars and trade advertising material imports soared to $X in 2022. Over the period under review, total imports indicated a mild increase from 2012 to 2022: its value increased at an average annual rate of +1.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +35.6% against 2020 indices. The most prominent rate of growth was recorded in 2018 when imports increased by 46%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the immediate term.

Imports by Country

In 2022, Slovenia (X tons) constituted the largest supplier of calendars and trade advertising material to Croatia, with a 44% share of total imports. Moreover, calendars and trade advertising material imports from Slovenia exceeded the figures recorded by the second-largest supplier, Hungary (X tons), twofold. Germany (X tons) ranked third in terms of total imports with a 13% share.

From 2012 to 2022, the average annual growth rate of volume from Slovenia was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Hungary (+5.0% per year) and Germany (+8.4% per year).

In value terms, Slovenia ($X) constituted the largest supplier of calendars and trade advertising material to Croatia, comprising 32% of total imports. The second position in the ranking was taken by Hungary ($X), with a 15% share of total imports. It was followed by Serbia, with a 14% share.

From 2012 to 2022, the average annual growth rate of value from Slovenia was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Hungary (+3.8% per year) and Serbia (+32.9% per year).

Import Prices by Country

The average import price for calendars and trade advertising material stood at $X per ton in 2022, growing by 13% against the previous year. Over the period under review, the import price, however, saw a mild shrinkage. The pace of growth appeared the most rapid in 2021 an increase of 26%. Over the period under review, average import prices reached the peak figure at $X per ton in 2016; however, from 2017 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Austria ($X per ton), while the price for Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+15.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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