Croatia: Market for Hair Lotion and Preparation 2025

Market Size for Hair Lotion and Preparation in Croatia

In 2021, the Croatian hair lotion and preparation market increased by 26% to $X for the first time since 2017, thus ending a three-year declining trend. Overall, the total consumption indicated a tangible expansion from 2012 to 2021: its value increased at an average annual rate of +2.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $X. From 2018 to 2021, the growth of the market remained at a lower figure.

Production of Hair Lotion and Preparation in Croatia

In value terms, hair lotion and preparation production soared to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a abrupt setback. The pace of growth was the most pronounced in 2016 with an increase of 47%. Over the period under review, production hit record highs at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Exports of Hair Lotion and Preparation

Exports from Croatia

In 2021, approx. X tons of hair lotion and preparation were exported from Croatia; growing by 13% compared with the previous year's figure. In general, total exports indicated buoyant growth from 2012 to 2021: its volume increased at an average annual rate of +5.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -0.5% against 2019 indices. The pace of growth was the most pronounced in 2016 when exports increased by 25% against the previous year. Over the period under review, the exports attained the maximum at X tons in 2019; afterwards, it flattened through to 2021.

In value terms, hair lotion and preparation exports surged to $X in 2021. Over the period under review, exports posted a strong expansion. The growth pace was the most rapid in 2013 with an increase of 57% against the previous year. The exports peaked in 2021 and are expected to retain growth in the immediate term.

Exports by Country

Serbia (X tons) was the main destination for hair lotion and preparation exports from Croatia, with a 33% share of total exports. Moreover, hair lotion and preparation exports to Serbia exceeded the volume sent to the second major destination, Bosnia and Herzegovina (X tons), twofold. The third position in this ranking was held by Slovenia (X tons), with a 9.6% share.

From 2012 to 2021, the average annual growth rate of volume to Serbia stood at +35.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bosnia and Herzegovina (+3.6% per year) and Slovenia (+3.9% per year).

In value terms, Bosnia and Herzegovina ($X), Slovenia ($X) and Serbia ($X) constituted the largest markets for hair lotion and preparation exported from Croatia worldwide, with a combined 52% share of total exports. These countries were followed by Hungary, Bulgaria, Kosovo, Albania, North Macedonia, Montenegro and the UK, which together accounted for a further 41%.

In terms of the main countries of destination, Hungary, with a CAGR of +104.1%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average hair lotion and preparation export price stood at $X per ton in 2021, picking up by 7.4% against the previous year. Over the last nine years, it increased at an average annual rate of +5.4%. The growth pace was the most rapid in 2013 when the average export price increased by 42%. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Slovenia ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Slovenia (+13.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Croatia

In 2021, purchases abroad of hair lotion and preparation was finally on the rise to reach X tons after three years of decline. In general, imports posted a notable expansion. The pace of growth appeared the most rapid in 2017 when imports increased by 83%. As a result, imports attained the peak of X tons. From 2018 to 2021, the growth of imports failed to regain momentum.

In value terms, hair lotion and preparation imports skyrocketed to $X in 2021. Over the period under review, total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +68.9% against 2015 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Poland (X tons), Slovenia (X tons) and Germany (X tons) were the main suppliers of hair lotion and preparation imports to Croatia, with a combined 54% share of total imports. Italy, Belgium, France, Hungary, the Netherlands, Spain and the Czech Republic lagged somewhat behind, together comprising a further 43%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Czech Republic (with a CAGR of +34.3%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Slovenia ($X), Germany ($X) and Poland ($X) appeared to be the largest hair lotion and preparation suppliers to Croatia, with a combined 48% share of total imports. These countries were followed by Italy, Hungary, the Czech Republic, Belgium, the Netherlands, Spain and France, which together accounted for a further 47%.

The Czech Republic, with a CAGR of +48.5%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average hair lotion and preparation import price amounted to $X per ton, almost unchanged from the previous year. Over the period under review, the import price saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 an increase of 44%. The import price peaked in 2021 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform