Croatia: Illuminated Sign Market 2024

Illuminated Sign Market Size in Croatia

The Croatian illuminated sign market dropped to $X in 2021, reducing by -2.7% against the previous year. In general, consumption recorded a relatively flat trend pattern. Illuminated sign consumption peaked at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Illuminated Sign Production in Croatia

In value terms, illuminated sign production skyrocketed to $X in 2021 estimated in export price. Overall, production continues to indicate a resilient expansion. The most prominent rate of growth was recorded in 2014 with an increase of 76% against the previous year. Over the period under review, production attained the maximum level in 2021 and is expected to retain growth in the immediate term.

Illuminated Sign Exports

Exports from Croatia

In 2021, overseas shipments of illuminated signs and illuminated name-plates decreased by -7.1% to X tons, falling for the third year in a row after four years of growth. Over the period under review, exports, however, enjoyed modest growth. The pace of growth was the most pronounced in 2016 with an increase of 67%. Over the period under review, the exports reached the peak figure at X tons in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

In value terms, illuminated sign exports declined modestly to $X in 2021. Overall, exports, however, showed moderate growth. The pace of growth was the most pronounced in 2017 with an increase of 68%. Over the period under review, the exports attained the maximum at $X in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

Exports by Country

Bosnia and Herzegovina (X tons), Serbia (X tons) and Montenegro (X tons) were the main destinations of illuminated sign exports from Croatia, with a combined 70% share of total exports. Hungary, Austria, Kosovo, North Macedonia, Germany and Slovenia lagged somewhat behind, together accounting for a further 19%.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +97.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for illuminated sign exported from Croatia were Bosnia and Herzegovina ($X), Serbia ($X) and Montenegro ($X), with a combined 69% share of total exports. Hungary, Austria, North Macedonia, Germany, Slovenia and Kosovo lagged somewhat behind, together accounting for a further 16%.

Hungary, with a CAGR of +93.5%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average illuminated sign export price amounted to $X per ton, rising by 3% against the previous year. Overall, the export price showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 an increase of 47% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was North Macedonia ($X per ton), while the average price for exports to Kosovo ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Montenegro (+8.9%), while the prices for the other major destinations experienced more modest paces of growth.

Illuminated Sign Imports

Imports into Croatia

In 2021, purchases abroad of illuminated signs and illuminated name-plates was finally on the rise to reach X tons for the first time since 2017, thus ending a three-year declining trend. Over the period under review, imports saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2016 when imports increased by 84% against the previous year. Imports peaked at X tons in 2017; however, from 2018 to 2021, imports stood at a somewhat lower figure.

In value terms, illuminated sign imports dropped to $X in 2021. Overall, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when imports increased by 117%. Over the period under review, imports reached the maximum at $X in 2017; however, from 2018 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Austria (X tons) constituted the largest supplier of illuminated sign to Croatia, with a 26% share of total imports. Moreover, illuminated sign imports from Austria exceeded the figures recorded by the second-largest supplier, Slovenia (X tons), twofold. Bosnia and Herzegovina (X tons) ranked third in terms of total imports with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Austria totaled +11.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovenia (+9.0% per year) and Bosnia and Herzegovina (-10.4% per year).

In value terms, Austria ($X) constituted the largest supplier of illuminated signs and illuminated name-plates to Croatia, comprising 38% of total imports. The second position in the ranking was taken by Slovenia ($X), with a 9.7% share of total imports. It was followed by Germany, with an 8.6% share.

From 2012 to 2021, the average annual growth rate of value from Austria stood at +9.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovenia (+3.1% per year) and Germany (-6.3% per year).

Import Prices by Country

In 2021, the average illuminated sign import price amounted to $X per ton, which is down by -14.4% against the previous year. In general, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 37%. The import price peaked at $X per ton in 2020, and then contracted in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Bosnia and Herzegovina ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+5.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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