Croatia: Microwave Oven Market 2025

Microwave Oven Market Size in Croatia

The Croatian microwave oven market expanded markedly to $X in 2022, increasing by 6.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +7.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +100.7% against 2012 indices. Microwave oven consumption peaked in 2022 and is expected to retain growth in the near future.

Microwave Oven Exports

Exports from Croatia

For the fifth year in a row, Croatia recorded growth in overseas shipments of microwave ovens, which increased by 6.8% to X units in 2022. In general, exports saw a significant increase. The most prominent rate of growth was recorded in 2015 when exports increased by 123% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the near future.

In value terms, microwave oven exports expanded sharply to $X in 2022. Over the period under review, exports showed significant growth. The most prominent rate of growth was recorded in 2015 when exports increased by 176%. The exports peaked in 2022 and are likely to continue growth in the near future.

Exports by Country

Slovenia (X units) was the main destination for microwave oven exports from Croatia, with a 22% share of total exports. Moreover, microwave oven exports to Slovenia exceeded the volume sent to the second major destination, Serbia (X units), twofold. The third position in this ranking was held by Greece (X units), with a 9.8% share.

From 2012 to 2022, the average annual growth rate of volume to Slovenia totaled +28.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Serbia (+104.8% per year) and Greece (+117.7% per year).

In value terms, the largest markets for microwave oven exported from Croatia were Slovenia ($X), Serbia ($X) and Albania ($X), with a combined 54% share of total exports. Bosnia and Herzegovina, Greece, Hungary, Israel, France, the Czech Republic and Slovakia lagged somewhat behind, together accounting for a further 32%.

Among the main countries of destination, France, with a CAGR of +220.1%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average microwave oven export price amounted to $X per unit, with an increase of 6% against the previous year. Over the last decade, it increased at an average annual rate of +3.1%. The most prominent rate of growth was recorded in 2013 when the average export price increased by 41% against the previous year. The export price peaked at $X per unit in 2015; however, from 2016 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Albania ($X per unit), while the average price for exports to Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+14.7%), while the prices for the other major destinations experienced more modest paces of growth.

Microwave Oven Imports

Imports into Croatia

For the fifth year in a row, Croatia recorded growth in supplies from abroad of microwave ovens, which increased by 1% to X units in 2022. Overall, total imports indicated prominent growth from 2012 to 2022: its volume increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +98.6% against 2012 indices. The most prominent rate of growth was recorded in 2018 with an increase of 20%. Imports peaked in 2022 and are likely to see gradual growth in the near future.

In value terms, microwave oven imports expanded notably to $X in 2022. In general, imports enjoyed a prominent increase. The growth pace was the most rapid in 2021 when imports increased by 28% against the previous year. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the near future.

Imports by Country

In 2022, China (X units) constituted the largest supplier of microwave oven to Croatia, with a 44% share of total imports. Moreover, microwave oven imports from China exceeded the figures recorded by the second-largest supplier, Slovenia (X units), threefold. The third position in this ranking was held by Italy (X units), with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Slovenia (+76.3% per year) and Italy (+49.1% per year).

In value terms, the largest microwave oven suppliers to Croatia were China ($X), Slovenia ($X) and Italy ($X), with a combined 67% share of total imports. Poland, Hungary, Malaysia and Germany lagged somewhat behind, together comprising a further 24%.

In terms of the main suppliers, Hungary, with a CAGR of +89.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average microwave oven import price amounted to $X per unit, growing by 7.6% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.8%. The growth pace was the most rapid in 2014 an increase of 15%. The import price peaked in 2022 and is expected to retain growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hungary (+2.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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