Croatia: Soft Drink Market 2024

Soft Drink Market Size in Croatia

The Croatian soft drink market surged to $X in 2021, increasing by 15% against the previous year. The market value increased at an average annual rate of +2.7% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Soft drink consumption peaked at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Soft Drink Production in Croatia

In value terms, soft drink production soared to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.5% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, production attained the peak level and is likely to continue growth in the immediate term.

Soft Drink Exports

Exports from Croatia

Soft drink exports from Croatia skyrocketed to X litres in 2021, with an increase of 40% against the year before. Overall, exports enjoyed a strong increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, soft drink exports surged to $X in 2021. In general, total exports indicated a notable increase from 2012 to 2021: its value increased at an average annual rate of +4.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +72.1% against 2015 indices. The most prominent rate of growth was recorded in 2018 when exports increased by 19% against the previous year. Over the period under review, the exports reached the maximum in 2021 and are expected to retain growth in the near future.

Exports by Country

Slovenia (X litres), Bosnia and Herzegovina (X litres) and Austria (X litres) were the main destinations of soft drink exports from Croatia, together accounting for 73% of total exports. These countries were followed by Hungary, Serbia, North Macedonia and Kosovo, which together accounted for a further 20%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Kosovo (with a CAGR of +64.3%), while the other leaders experienced more modest paces of growth.

In value terms, Slovenia ($X), Bosnia and Herzegovina ($X) and Serbia ($X) constituted the largest markets for soft drink exported from Croatia worldwide, with a combined 70% share of total exports. Austria, Hungary, North Macedonia and Kosovo lagged somewhat behind, together accounting for a further 15%.

Kosovo, with a CAGR of +87.3%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average soft drink export price stood at $X per litre in 2021, reducing by -15.5% against the previous year. Over the period under review, the export price recorded a noticeable decline. The most prominent rate of growth was recorded in 2017 when the average export price increased by 14%. Over the period under review, the average export prices attained the peak figure at $X per litre in 2019; however, from 2020 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Serbia ($X per litre), while the average price for exports to Hungary ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Kosovo (+13.9%), while the prices for the other major destinations experienced a decline.

Soft Drink Imports

Imports into Croatia

For the tenth year in a row, Croatia recorded growth in supplies from abroad of soft drinks, which increased by 35% to X litres in 2021. Over the period under review, imports saw a resilient expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, soft drink imports surged to $X in 2021. Overall, imports posted a remarkable increase. The pace of growth was the most pronounced in 2017 with an increase of 32%. Imports peaked in 2021 and are expected to retain growth in the near future.

Imports by Country

Bosnia and Herzegovina (X litres), Hungary (X litres) and Slovenia (X litres) were the main suppliers of soft drink imports to Croatia, with a combined 62% share of total imports. These countries were followed by Austria, Serbia, the Czech Republic, Germany, Poland and Romania, which together accounted for a further 33%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Czech Republic (with a CAGR of +38.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Hungary ($X), Austria ($X) and Serbia ($X) appeared to be the largest soft drink suppliers to Croatia, together accounting for 41% of total imports. These countries were followed by Slovenia, Bosnia and Herzegovina, Germany, Romania, the Czech Republic and Poland, which together accounted for a further 34%.

Poland, with a CAGR of +18.9%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average soft drink import price amounted to $X per litre, with a decrease of -11.3% against the previous year. Over the period under review, the import price continues to indicate a noticeable curtailment. The most prominent rate of growth was recorded in 2014 when the average import price increased by 17% against the previous year. As a result, import price reached the peak level of $X per litre. From 2015 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was Germany ($X per litre), while the price for Bosnia and Herzegovina ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Romania (-0.5%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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