Croatia: Market for Non-Soap Washing and Cleaning Preparations 2024

Market Size for Non-Soap Washing and Cleaning Preparations in Croatia

For the third year in a row, the Croatian market for non-soap washing and cleaning preparations recorded growth in sales value, which increased by 1% to $X in 2022. In general, consumption continues to indicate a relatively flat trend pattern. Non-soap washing and cleaning preparations consumption peaked in 2022 and is expected to retain growth in the immediate term.

Production of Non-Soap Washing and Cleaning Preparations in Croatia

In value terms, non-soap washing and cleaning preparations production totaled $X in 2022 estimated in export price. Overall, production showed a slight downturn. The most prominent rate of growth was recorded in 2018 with an increase of 15%. Non-soap washing and cleaning preparations production peaked at $X in 2014; however, from 2015 to 2022, production failed to regain momentum.

Exports of Non-Soap Washing and Cleaning Preparations

Exports from Croatia

In 2022, shipments abroad of non-soap washing and cleaning preparations decreased by -3.9% to X tons, falling for the eighth consecutive year after three years of growth. In general, exports showed a mild contraction. The pace of growth was the most pronounced in 2014 when exports increased by 18%. As a result, the exports reached the peak of X tons. From 2015 to 2022, the growth of the exports failed to regain momentum.

In value terms, non-soap washing and cleaning preparations exports contracted to $X in 2022. The total export value increased at an average annual rate of +1.5% over the period from 2012 to 2022; however, the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 with an increase of 14%. Over the period under review, the exports attained the maximum at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Bosnia and Herzegovina (X tons), Serbia (X tons) and North Macedonia (X tons) were the main destinations of non-soap washing and cleaning preparations exports from Croatia, with a combined 69% share of total exports. Slovenia, Montenegro, Italy, Albania and Germany lagged somewhat behind, together comprising a further 23%.

From 2012 to 2022, the biggest increases were recorded for Italy (with a CAGR of +16.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for non-soap washing and cleaning preparations exported from Croatia were Bosnia and Herzegovina ($X), Serbia ($X) and Slovenia ($X), with a combined 63% share of total exports. North Macedonia, Montenegro, Italy, Albania and Germany lagged somewhat behind, together comprising a further 21%.

Italy, with a CAGR of +17.7%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for non-soap washing and cleaning preparations amounted to $X per ton, remaining relatively unchanged against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.8%. The pace of growth was the most pronounced in 2020 an increase of 15%. The export price peaked in 2022 and is expected to retain growth in the immediate term.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to Albania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+13.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Non-Soap Washing and Cleaning Preparations

Imports into Croatia

In 2022, non-soap washing and cleaning preparations imports into Croatia expanded slightly to X tons, increasing by 2.4% against the previous year. The total import volume increased at an average annual rate of +1.4% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth was the most pronounced in 2018 when imports increased by 7.9%. Imports peaked in 2022 and are likely to continue growth in years to come.

In value terms, non-soap washing and cleaning preparations imports declined to $X in 2022. The total import value increased at an average annual rate of +3.0% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2018 with an increase of 15%. Over the period under review, imports attained the maximum at $X in 2021, and then shrank slightly in the following year.

Imports by Country

Austria (X tons), the Czech Republic (X tons) and Italy (X tons) were the main suppliers of non-soap washing and cleaning preparations imports to Croatia, with a combined 50% share of total imports. Germany, Hungary, Bosnia and Herzegovina, Poland, Slovenia, Romania, Greece, Spain and Turkey lagged somewhat behind, together accounting for a further 45%.

From 2012 to 2022, the biggest increases were recorded for Romania (with a CAGR of +64.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest non-soap washing and cleaning preparations suppliers to Croatia were the Czech Republic ($X), Austria ($X) and Germany ($X), with a combined 52% share of total imports. Hungary, Italy, Slovenia, Poland, Bosnia and Herzegovina, Romania, Spain, Greece and Turkey lagged somewhat behind, together comprising a further 41%.

In terms of the main suppliers, Romania, with a CAGR of +66.6%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for non-soap washing and cleaning preparations amounted to $X per ton, reducing by -2.4% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The growth pace was the most rapid in 2017 an increase of 15%. The import price peaked at $X per ton in 2021, and then contracted modestly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for Bosnia and Herzegovina ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hungary (+4.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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