Croatia: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in Croatia

In 2022, the Croatian sugary soft drink market increased by 9.9% to $X, rising for the second year in a row after two years of decline. Over the period under review, consumption, however, showed a remarkable increase. Sugary soft drink consumption peaked in 2022 and is expected to retain growth in years to come.

Sugary Soft Drink Production in Croatia

In value terms, sugary soft drink production skyrocketed to $X in 2022 estimated in export price. Overall, the total production indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +93.0% against 2020 indices. The growth pace was the most rapid in 2021 with an increase of 62% against the previous year. Over the period under review, production attained the maximum level in 2022 and is likely to see steady growth in years to come.

Sugary Soft Drink Exports

Exports from Croatia

In 2022, approx. X litres of sugary soft drinks were exported from Croatia; increasing by 20% compared with 2021. The total export volume increased at an average annual rate of +3.5% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 with an increase of 21% against the previous year. Over the period under review, the exports attained the peak figure in 2022 and are likely to see steady growth in the immediate term.

In value terms, sugary soft drink exports surged to $X in 2022. Overall, total exports indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +42.2% against 2020 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Slovenia (X litres) was the main destination for sugary soft drink exports from Croatia, with a 41% share of total exports. Moreover, sugary soft drink exports to Slovenia exceeded the volume sent to the second major destination, Bosnia and Herzegovina (X litres), twofold. The third position in this ranking was taken by Hungary (X litres), with a 9.8% share.

From 2012 to 2022, the average annual growth rate of volume to Slovenia amounted to +5.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bosnia and Herzegovina (-2.5% per year) and Hungary (+3.5% per year).

In value terms, Slovenia ($X) remains the key foreign market for sugary soft drinks exports from Croatia, comprising 46% of total exports. The second position in the ranking was held by Bosnia and Herzegovina ($X), with a 19% share of total exports. It was followed by Serbia, with an 8.2% share.

From 2012 to 2022, the average annual growth rate of value to Slovenia amounted to +6.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bosnia and Herzegovina (-3.6% per year) and Serbia (+17.2% per year).

Export Prices by Country

In 2022, the average sugary soft drink export price amounted to $X per litre, standing approx. at the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the average export price increased by 14%. Over the period under review, the average export prices reached the peak figure at $X per litre in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was France ($X per litre), while the average price for exports to Hungary ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Serbia (+2.8%), while the prices for the other major destinations experienced mixed trend patterns.

Sugary Soft Drink Imports

Imports into Croatia

Sugary soft drink imports into Croatia amounted to X litres in 2022, picking up by 2.7% against 2021. Over the period under review, imports showed buoyant growth. The pace of growth appeared the most rapid in 2017 with an increase of 31% against the previous year. Imports peaked in 2022 and are likely to continue growth in the immediate term.

In value terms, sugary soft drink imports skyrocketed to $X in 2022. In general, imports showed buoyant growth. The most prominent rate of growth was recorded in 2017 when imports increased by 45% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

Hungary (X litres), Bosnia and Herzegovina (X litres) and Slovenia (X litres) were the main suppliers of sugary soft drink imports to Croatia, together accounting for 65% of total imports. Serbia, Austria, the Czech Republic, Italy, Germany and Romania lagged somewhat behind, together accounting for a further 32%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Serbia (with a CAGR of +41.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest sugary soft drink suppliers to Croatia were Hungary ($X), Serbia ($X) and Slovenia ($X), together comprising 59% of total imports.

Serbia, with a CAGR of +40.9%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average sugary soft drink import price amounted to $X per litre, picking up by 12% against the previous year. Overall, the import price saw a relatively flat trend pattern. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per litre), while the price for the Czech Republic ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+7.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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