Croatia: Tissue Paper Market 2025

Tissue Paper Market Size in Croatia

In 2022, the Croatian tissue paper market was finally on the rise to reach $X for the first time since 2019, thus ending a two-year declining trend. Overall, the total consumption indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +7.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Tissue Paper Production in Croatia

In value terms, tissue paper production declined slightly to $X in 2022 estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 33%. Tissue paper production peaked at $X in 2018; however, from 2019 to 2022, production failed to regain momentum.

Tissue Paper Exports

Exports from Croatia

After two years of growth, shipments abroad of toilet or facial tissue stock, towel and similar paper decreased by -76% to X tons in 2022. In general, exports, however, posted a buoyant expansion. The most prominent rate of growth was recorded in 2013 when exports increased by 389% against the previous year. The exports peaked at X tons in 2021, and then declined significantly in the following year.

In value terms, tissue paper exports contracted significantly to $X in 2022. Over the period under review, exports, however, enjoyed a prominent expansion. The growth pace was the most rapid in 2020 when exports increased by 274% against the previous year. The exports peaked at $X in 2021, and then dropped notably in the following year.

Exports by Country

Finland (X tons) was the main destination for tissue paper exports from Croatia, accounting for a 51% share of total exports. Moreover, tissue paper exports to Finland exceeded the volume sent to the second major destination, Hungary (X tons), twofold. The third position in this ranking was held by Slovenia (X tons), with a 7.9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Finland stood at -2.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (-3.2% per year) and Slovenia (+22.6% per year).

In value terms, Finland ($X) remains the key foreign market for toilet or facial tissue stock, towel and similar paper exports from Croatia, comprising 52% of total exports. The second position in the ranking was taken by Hungary ($X), with a 24% share of total exports. It was followed by Poland, with an 8.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Finland stood at +13.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (+1.0% per year) and Poland (+635.1% per year).

Export Prices by Country

In 2022, the average tissue paper export price amounted to $X per ton, rising by 39% against the previous year. In general, export price indicated a notable increase from 2012 to 2022: its price increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, tissue paper export price increased by +47.1% against 2020 indices. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Serbia ($X per ton), while the average price for exports to Bosnia and Herzegovina ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+104.8%), while the prices for the other major destinations experienced more modest paces of growth.

Tissue Paper Imports

Imports into Croatia

In 2022, approx. X tons of toilet or facial tissue stock, towel and similar paper were imported into Croatia; picking up by 14% against 2021. Overall, imports posted a strong expansion. The most prominent rate of growth was recorded in 2013 when imports increased by 26% against the previous year. Imports peaked at X tons in 2020; however, from 2021 to 2022, imports failed to regain momentum.

In value terms, tissue paper imports surged to $X in 2022. Over the period under review, imports enjoyed a buoyant expansion. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Italy (X tons) constituted the largest supplier of tissue paper to Croatia, accounting for a 58% share of total imports. Moreover, tissue paper imports from Italy exceeded the figures recorded by the second-largest supplier, Indonesia (X tons), twofold. The third position in this ranking was held by Slovenia (X tons), with a 4.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Italy totaled +8.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+75.4% per year) and Slovenia (+18.4% per year).

In value terms, Italy ($X) constituted the largest supplier of toilet or facial tissue stock, towel and similar paper to Croatia, comprising 57% of total imports. The second position in the ranking was held by Indonesia ($X), with a 25% share of total imports. It was followed by Slovenia, with a 4.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Italy amounted to +11.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Indonesia (+56.5% per year) and Slovenia (+22.5% per year).

Import Prices by Country

In 2022, the average tissue paper import price amounted to $X per ton, rising by 54% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.2%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Romania ($X per ton), while the price for Serbia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Bosnia and Herzegovina (+4.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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