Croatia: Toilet Paper Market 2025

Toilet Paper Market Size in Croatia

The Croatian toilet paper market rose notably to $X in 2021, increasing by 6.8% against the previous year. Over the period under review, consumption, however, showed a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2018 to 2021, the growth of the market failed to regain momentum.

Toilet Paper Production in Croatia

In value terms, toilet paper production shrank to $X in 2021 estimated in export price. In general, the total production indicated tangible growth from 2012 to 2021: its value increased at an average annual rate of +4.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when the production volume increased by 31% against the previous year. Toilet paper production peaked at $X in 2020, and then declined in the following year.

Toilet Paper Exports

Exports from Croatia

In 2021, the amount of toilet paper exported from Croatia fell remarkably to X tons, waning by -29.4% compared with 2020. In general, exports, however, posted strong growth. The pace of growth was the most pronounced in 2013 when exports increased by 53%. Over the period under review, the exports hit record highs at X tons in 2020, and then shrank markedly in the following year.

In value terms, toilet paper exports contracted remarkably to $X in 2021. Overall, exports, however, enjoyed a resilient increase. The most prominent rate of growth was recorded in 2013 when exports increased by 68%. Over the period under review, the exports attained the peak figure at $X in 2020, and then contracted significantly in the following year.

Exports by Country

Slovenia (X tons) was the main destination for toilet paper exports from Croatia, with a 44% share of total exports. Moreover, toilet paper exports to Slovenia exceeded the volume sent to the second major destination, the Netherlands (X tons), fivefold. Germany (X tons) ranked third in terms of total exports with an 8.8% share.

From 2012 to 2021, the average annual growth rate of volume to Slovenia amounted to +19.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (+41.2% per year) and Germany (+8.9% per year).

In value terms, Slovenia ($X) remains the key foreign market for toilet paper exports from Croatia, comprising 40% of total exports. The second position in the ranking was held by Germany ($X), with an 11% share of total exports. It was followed by the Netherlands, with an 11% share.

From 2012 to 2021, the average annual growth rate of value to Slovenia amounted to +16.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+14.6% per year) and the Netherlands (+40.3% per year).

Export Prices by Country

The average toilet paper export price stood at $X per ton in 2021, picking up by 1.9% against the previous year. In general, the export price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 when the average export price increased by 9.8%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to Serbia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+5.2%), while the prices for the other major destinations experienced more modest paces of growth.

Toilet Paper Imports

Imports into Croatia

After three years of growth, overseas purchases of toilet paper decreased by -2.8% to X tons in 2021. In general, imports, however, recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 with an increase of 8.1%. Imports peaked at X tons in 2016; however, from 2017 to 2021, imports remained at a lower figure.

In value terms, toilet paper imports expanded rapidly to $X in 2021. Over the period under review, imports, however, continue to indicate a relatively flat trend pattern. Imports peaked at $X in 2014; however, from 2015 to 2021, imports stood at a somewhat lower figure.

Imports by Country

Austria (X tons), Slovenia (X tons) and Germany (X tons) were the main suppliers of toilet paper imports to Croatia, together comprising 60% of total imports. These countries were followed by Bosnia and Herzegovina, Serbia, Italy and Hungary, which together accounted for a further 38%.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +7.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Austria ($X), Slovenia ($X) and Germany ($X) were the largest toilet paper suppliers to Croatia, with a combined 64% share of total imports. Bosnia and Herzegovina, Serbia, Italy and Hungary lagged somewhat behind, together accounting for a further 34%.

Hungary, with a CAGR of +7.7%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average toilet paper import price amounted to $X per ton, growing by 9% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. Over the period under review, average import prices reached the maximum at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2021, amid the top importers, the countries with the highest prices were Austria ($X per ton) and Germany ($X per ton), while the price for Bosnia and Herzegovina ($X per ton) and Serbia ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Slovenia (+2.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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