Croatia: Tooth Brush Market 2024

Tooth Brush Market Size in Croatia

For the third year in a row, the Croatian tooth brush market recorded growth in sales value, which increased by 2.5% to $X in 2022. Over the period under review, the total consumption indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +23.8% against 2018 indices. Tooth brush consumption peaked in 2022 and is expected to retain growth in the near future.

Tooth Brush Production in Croatia

In value terms, tooth brush production declined to $X in 2022 estimated in export price. In general, production, however, recorded a deep setback. The pace of growth appeared the most rapid in 2021 with an increase of 5%. Over the period under review, production attained the maximum level at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Tooth Brush Exports

Exports from Croatia

Tooth brush exports from Croatia soared to X units in 2022, jumping by 77% compared with the previous year's figure. Over the period under review, exports recorded a strong expansion. The growth pace was the most rapid in 2014 when exports increased by 94% against the previous year. Over the period under review, the exports reached the maximum at X units in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

In value terms, tooth brush exports skyrocketed to $X in 2022. Overall, exports recorded a resilient increase. The most prominent rate of growth was recorded in 2020 with an increase of 156%. As a result, the exports reached the peak of $X. From 2021 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Serbia (X units), Hungary (X units) and Bosnia and Herzegovina (X units) were the main destinations of tooth brush exports from Croatia, with a combined 85% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Hungary (with a CAGR of +80.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Serbia ($X) emerged as the key foreign market for tooth brushes exports from Croatia, comprising 44% of total exports. The second position in the ranking was taken by Hungary ($X), with a 20% share of total exports. It was followed by Bosnia and Herzegovina, with a 15% share.

From 2012 to 2022, the average annual growth rate of value to Serbia totaled +32.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (+76.1% per year) and Bosnia and Herzegovina (+1.1% per year).

Export Prices by Country

The average tooth brush export price stood at $X per unit in 2022, jumping by 41% against the previous year. Overall, export price indicated a mild expansion from 2012 to 2022: its price increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, tooth brush export price decreased by -3.6% against 2020 indices. Over the period under review, the average export prices attained the maximum at $X per unit in 2014; however, from 2015 to 2022, the export prices remained at a lower figure.

Average prices varied somewhat for the major foreign markets. In 2022, amid the top suppliers, the highest price was recorded for prices to Slovenia ($X per unit) and Serbia ($X per unit), while the average price for exports to Bosnia and Herzegovina ($X per unit) and Hungary ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Serbia (+6.4%), while the prices for the other major destinations experienced mixed trend patterns.

Tooth Brush Imports

Imports into Croatia

In 2022, overseas purchases of tooth brushes increased by 9.2% to X units, rising for the second year in a row after two years of decline. Over the period under review, total imports indicated a buoyant expansion from 2012 to 2022: its volume increased at an average annual rate of +7.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +22.4% against 2020 indices. The pace of growth appeared the most rapid in 2013 when imports increased by 36%. Over the period under review, imports attained the peak figure in 2022 and are expected to retain growth in years to come.

In value terms, tooth brush imports rose slightly to $X in 2022. Overall, total imports indicated a strong increase from 2012 to 2022: its value increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +72.9% against 2015 indices. The pace of growth appeared the most rapid in 2014 with an increase of 17% against the previous year. Over the period under review, imports reached the maximum in 2022 and are likely to continue growth in years to come.

Imports by Country

In 2022, Hungary (X units) constituted the largest tooth brush supplier to Croatia, accounting for a 45% share of total imports. Moreover, tooth brush imports from Hungary exceeded the figures recorded by the second-largest supplier, Germany (X units), twofold. The third position in this ranking was held by Slovenia (X units), with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Hungary amounted to +162.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+2.9% per year) and Slovenia (+59.8% per year).

In value terms, the largest tooth brush suppliers to Croatia were Slovenia ($X), Hungary ($X) and Romania ($X), with a combined 70% share of total imports.

Hungary, with a CAGR of +148.3%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average tooth brush import price stood at $X per unit in 2022, declining by -4.3% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 an increase of 29% against the previous year. As a result, import price attained the peak level of $X per unit. From 2015 to 2022, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Slovenia ($X per unit), while the price for the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+2.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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