Croatia: Toothpaste Market 2024

Toothpaste Market Size in Croatia

The Croatian toothpaste market rose modestly to $X in 2021, surging by 3.4% against the previous year. In general, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market reached the peak level at $X in 2013; however, from 2014 to 2021, consumption remained at a lower figure.

Toothpaste Production in Croatia

In value terms, toothpaste production expanded notably to $X in 2021 estimated in export price. Overall, production, however, saw a abrupt shrinkage. The pace of growth was the most pronounced in 2019 when the production volume increased by 16% against the previous year. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Toothpaste Exports

Exports from Croatia

In 2021, the amount of toothpaste, denture cleaners and other dentifrices exported from Croatia skyrocketed to X tons, with an increase of 54% compared with 2020. Over the period under review, total exports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +6.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, toothpaste exports surged to $X in 2021. In general, total exports indicated a tangible increase from 2012 to 2021: its value increased at an average annual rate of +3.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -14.4% against 2018 indices. The growth pace was the most rapid in 2017 with an increase of 37% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

Exports by Country

Bosnia and Herzegovina (X tons) was the main destination for toothpaste exports from Croatia, accounting for a 56% share of total exports. Moreover, toothpaste exports to Bosnia and Herzegovina exceeded the volume sent to the second major destination, Saudi Arabia (X tons), fourfold. Italy (X tons) ranked third in terms of total exports with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Bosnia and Herzegovina totaled +1.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Saudi Arabia (+7.6% per year) and Italy (+86.9% per year).

In value terms, the largest markets for toothpaste exported from Croatia were Bosnia and Herzegovina ($X), Austria ($X) and Hungary ($X), with a combined 65% share of total exports.

In terms of the main countries of destination, Hungary, with a CAGR of +113.1%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, falling by -18.7% against the previous year. In general, the export price continues to indicate a pronounced contraction. The most prominent rate of growth was recorded in 2017 an increase of 22%. Over the period under review, the average export prices reached the maximum at $X per ton in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Austria ($X per ton), while the average price for exports to Bosnia and Herzegovina ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Israel (+0.1%), while the prices for the other major destinations experienced a decline.

Toothpaste Imports

Imports into Croatia

In 2021, supplies from abroad of toothpaste, denture cleaners and other dentifrices was finally on the rise to reach X tons after two years of decline. The total import volume increased at an average annual rate of +2.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 44% against the previous year. As a result, imports attained the peak of X tons. From 2019 to 2021, the growth of imports failed to regain momentum.

In value terms, toothpaste imports rose remarkably to $X in 2021. The total import value increased at an average annual rate of +4.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 with an increase of 31%. Over the period under review, imports reached the peak figure at $X in 2019; however, from 2020 to 2021, imports failed to regain momentum.

Imports by Country

Hungary (X tons), Romania (X tons) and Germany (X tons) were the main suppliers of toothpaste imports to Croatia, with a combined 77% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +120.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Hungary ($X), Romania ($X) and Germany ($X) were the largest toothpaste suppliers to Croatia, with a combined 78% share of total imports.

Among the main suppliers, Hungary, with a CAGR of +142.0%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average toothpaste import price amounted to $X per ton, surging by 3.1% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.7%. The growth pace was the most rapid in 2017 an increase of 41%. As a result, import price attained the peak level of $X per ton. From 2018 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was the UK ($X per ton), while the price for Slovenia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+9.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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