Denmark: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in Denmark

In 2022, the Danish market for beauty, make-up and skin care preparations decreased by -27.5% to $X, falling for the fifth year in a row after two years of growth. Overall, consumption showed a mild decrease. Consumption of peaked at $X in 2017; however, from 2018 to 2022, consumption remained at a lower figure.

Production of Beauty, Make-Up And Skin Care Preparations in Denmark

In value terms, production of beauty, make-up and skin care preparations fell sharply to $X in 2022 estimated in export price. Over the period under review, production continues to indicate a resilient expansion. The most prominent rate of growth was recorded in 2014 when the production volume increased by 44% against the previous year. Production of peaked at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Denmark

Exports of beauty, make-up and skin care preparations from Denmark stood at X tons in 2022, picking up by 2.4% against 2021. Over the period under review, total exports indicated strong growth from 2012 to 2022: its volume increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +98.8% against 2012 indices. The growth pace was the most rapid in 2021 with an increase of 21%. Over the period under review, the exports of hit record highs in 2022 and are expected to retain growth in the near future.

In value terms, exports of beauty, make-up and skin care preparations reduced to $X in 2022. Overall, exports continue to indicate buoyant growth. The pace of growth was the most pronounced in 2017 when exports increased by 39%. Over the period under review, the exports of hit record highs at $X in 2021, and then declined in the following year.

Exports by Country

Sweden (X tons), Norway (X tons) and Finland (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Denmark, together accounting for 66% of total exports. France, the UK, Germany and the Netherlands lagged somewhat behind, together accounting for a further 22%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by France (with a CAGR of +44.8%), while the other leaders experienced more modest paces of growth.

In value terms, Sweden ($X), Norway ($X) and the UK ($X) constituted the largest markets for beauty, make-up and skin care preparations exported from Denmark worldwide, together accounting for 45% of total exports. Finland, France, Germany and the Netherlands lagged somewhat behind, together accounting for a further 26%.

In terms of the main countries of destination, France, with a CAGR of +47.5%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, waning by -10.7% against the previous year. Over the period under review, export price indicated notable growth from 2012 to 2022: its price increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 an increase of 45%. Over the period under review, the average export prices reached the maximum at $X per ton in 2021, and then reduced in the following year.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Finland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+11.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Denmark

Imports of beauty, make-up and skin care preparations into Denmark reduced to X tons in 2022, with a decrease of -11.4% against 2021. The total import volume increased at an average annual rate of +2.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2016 with an increase of 31%. Imports peaked at X tons in 2017; however, from 2018 to 2022, imports stood at a somewhat lower figure.

In value terms, imports of beauty, make-up and skin care preparations shrank to $X in 2022. Overall, total imports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +76.1% against 2016 indices. The most prominent rate of growth was recorded in 2017 when imports increased by 34%. Imports peaked at $X in 2021, and then dropped in the following year.

Imports by Country

Germany (X tons), Sweden (X tons) and France (X tons) were the main suppliers of imports of beauty, make-up and skin care preparations to Denmark, with a combined 58% share of total imports. Poland, China, Belgium, the Netherlands, the UK, the United States and Italy lagged somewhat behind, together comprising a further 32%.

From 2012 to 2022, the biggest increases were recorded for Belgium (with a CAGR of +10.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest beauty, make-up and skin care preparations suppliers to Denmark were Germany ($X), France ($X) and Sweden ($X), with a combined 51% share of total imports. The Netherlands, the United States, Italy, Poland, Belgium, China and the UK lagged somewhat behind, together accounting for a further 30%.

In terms of the main suppliers, Poland, with a CAGR of +26.3%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, rising by 6.1% against the previous year. Overall, import price indicated tangible growth from 2012 to 2022: its price increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, import price for beauty, make-up and skin care preparations increased by +112.3% against 2016 indices. The most prominent rate of growth was recorded in 2017 an increase of 33% against the previous year. Over the period under review, average import prices hit record highs in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+16.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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