Denmark: Book And Brochure Market 2024

Book And Brochure Market Size in Denmark

The Danish book and brochure market soared to $X in 2022, rising by 26% against the previous year. In general, the total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +3.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +63.8% against 2020 indices. Over the period under review, the market reached the peak level in 2022 and is likely to continue growth in the immediate term.

Book And Brochure Production in Denmark

In value terms, book and brochure production rose slightly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +3.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2014 with an increase of 21% against the previous year. Over the period under review, production attained the maximum level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Book And Brochure Exports

Exports from Denmark

In 2022, overseas shipments of books, brochures and similar printed matter increased by 15% to X units for the first time since 2018, thus ending a three-year declining trend. Over the period under review, total exports indicated a slight increase from 2012 to 2022: its volume increased at an average annual rate of +1.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 when exports increased by 41%. Over the period under review, the exports hit record highs at X units in 2018; however, from 2019 to 2022, the exports remained at a lower figure.

In value terms, book and brochure exports skyrocketed to $X in 2022. The total export value increased at an average annual rate of +1.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when exports increased by 19%. The exports peaked in 2022 and are likely to continue growth in years to come.

Exports by Country

Norway (X units) was the main destination for book and brochure exports from Denmark, accounting for a 44% share of total exports. Moreover, book and brochure exports to Norway exceeded the volume sent to the second major destination, Germany (X units), threefold. The third position in this ranking was held by Sweden (X units), with a 15% share.

From 2012 to 2022, the average annual growth rate of volume to Norway amounted to +3.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+2.2% per year) and Sweden (-3.2% per year).

In value terms, Norway ($X), Sweden ($X) and Germany ($X) constituted the largest markets for book and brochure exported from Denmark worldwide, with a combined 56% share of total exports. France, the UK, the Netherlands and Finland lagged somewhat behind, together accounting for a further 23%.

France, with a CAGR of +21.5%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, flattening at the previous year. In general, the export price recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the average export price increased by 37% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2014 to 2022, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Finland ($X per unit), while the average price for exports to Norway ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Finland (+14.3%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Denmark

In 2022, overseas purchases of books, brochures and similar printed matter increased by 79% to X units, rising for the second year in a row after three years of decline. Overall, total imports indicated tangible growth from 2012 to 2022: its volume increased at an average annual rate of +2.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +90.5% against 2020 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, book and brochure imports skyrocketed to $X in 2022. Over the period under review, imports saw a relatively flat trend pattern. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Poland (X units) constituted the largest supplier of book and brochure to Denmark, accounting for a 49% share of total imports. Moreover, book and brochure imports from Poland exceeded the figures recorded by the second-largest supplier, Latvia (X units), threefold. The third position in this ranking was taken by Germany (X units), with an 8.2% share.

From 2012 to 2022, the average annual growth rate of volume from Poland totaled +12.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Latvia (+4.6% per year) and Germany (-5.6% per year).

In value terms, Poland ($X) constituted the largest supplier of books, brochures and similar printed matter to Denmark, comprising 36% of total imports. The second position in the ranking was held by the UK ($X), with a 14% share of total imports. It was followed by Germany, with an 11% share.

From 2012 to 2022, the average annual growth rate of value from Poland stood at +22.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (-6.3% per year) and Germany (-4.8% per year).

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, with a decrease of -22.7% against the previous year. In general, the import price saw a perceptible downturn. The pace of growth appeared the most rapid in 2014 when the average import price increased by 21% against the previous year. As a result, import price reached the peak level of $X per unit. From 2015 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per unit), while the price for Latvia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+8.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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