Denmark: Potato Chips Market 2024

Potato Chips Market Size in Denmark

In 2022, the Danish potato chips market decreased by -1.8% to $X for the first time since 2018, thus ending a three-year rising trend. Over the period under review, the total consumption indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +9.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +29.4% against 2018 indices. Potato chips consumption peaked at $X in 2021, and then reduced modestly in the following year.

Potato Chips Production in Denmark

In value terms, potato chips production stood at $X in 2022 estimated in export price. In general, production recorded a noticeable contraction. The most prominent rate of growth was recorded in 2013 when the production volume increased by 21%. Over the period under review, production attained the maximum level at $X in 2014; however, from 2015 to 2022, production stood at a somewhat lower figure.

Potato Chips Exports

Exports from Denmark

Potato chips exports from Denmark contracted to X tons in 2022, falling by -5.7% compared with the previous year. In general, exports saw a deep reduction. The most prominent rate of growth was recorded in 2016 with an increase of 19% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, potato chips exports shrank to $X in 2022. Overall, exports showed a deep slump. The most prominent rate of growth was recorded in 2019 when exports increased by 4.4% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Germany (X tons), the UK (X tons) and Faroe Islands (X tons) were the main destinations of potato chips exports from Denmark, with a combined 54% share of total exports. Greenland, Sweden, Iceland, the Netherlands, Finland, the United Arab Emirates, Austria, Norway and France lagged somewhat behind, together comprising a further 38%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Iceland (with a CAGR of +17.3%), while the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), Greenland ($X) and Germany ($X) were the largest markets for potato chips exported from Denmark worldwide, together accounting for 54% of total exports. Faroe Islands, Sweden, the Netherlands, Norway, the United Arab Emirates, Finland, Iceland, France and Austria lagged somewhat behind, together comprising a further 35%.

Among the main countries of destination, Iceland, with a CAGR of +15.3%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, falling by -5.6% against the previous year. Over the period under review, export price indicated moderate growth from 2012 to 2022: its price increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, potato chips export price increased by +40.7% against 2019 indices. The pace of growth appeared the most rapid in 2014 an increase of 30% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2021, and then dropped in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Norway ($X per ton), while the average price for exports to Austria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+13.3%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Denmark

In 2022, supplies from abroad of potato chips decreased by -1% to X tons for the first time since 2018, thus ending a three-year rising trend. Over the period under review, total imports indicated a moderate increase from 2012 to 2022: its volume increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +9.6% against 2017 indices. The growth pace was the most rapid in 2015 with an increase of 15%. Over the period under review, imports attained the maximum at X tons in 2021, and then fell modestly in the following year.

In value terms, potato chips imports shrank to $X in 2022. In general, total imports indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +52.1% against 2016 indices. The most prominent rate of growth was recorded in 2013 with an increase of 58%. Over the period under review, imports attained the peak figure at $X in 2021, and then fell modestly in the following year.

Imports by Country

The Netherlands (X tons), Belgium (X tons) and Sweden (X tons) were the main suppliers of potato chips imports to Denmark, with a combined 83% share of total imports. Germany, Norway and Poland lagged somewhat behind, together comprising a further 15%.

From 2012 to 2022, the biggest increases were recorded for Norway (with a CAGR of +50.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest potato chips suppliers to Denmark were Sweden ($X), the Netherlands ($X) and Belgium ($X), together accounting for 86% of total imports. Germany, Norway and Poland lagged somewhat behind, together comprising a further 9.8%.

In terms of the main suppliers, Norway, with a CAGR of +47.8%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average potato chips import price amounted to $X per ton, approximately mirroring the previous year. Over the last decade, it increased at an average annual rate of +2.4%. The pace of growth was the most pronounced in 2013 an increase of 44% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2014; however, from 2015 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Sweden ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+6.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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