Denmark: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Denmark

In 2021, the Danish market for preparations for permanent waving or straightening of hair increased by 19% to $X, rising for the second consecutive year after seven years of decline. Over the period under review, consumption, however, recorded a pronounced downturn. Over the period under review, the market attained the peak level at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Denmark

In value terms, hair waving or straightening preparations production reduced notably to $X in 2021 estimated in export price. Over the period under review, production recorded a abrupt downturn. The growth pace was the most rapid in 2020 with an increase of 48% against the previous year. Over the period under review, production attained the maximum level at $X in 2013; however, from 2014 to 2021, production remained at a lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Denmark

In 2021, shipments abroad of preparations for permanent waving or straightening of hair increased by 54% to X tons for the first time since 2018, thus ending a two-year declining trend. Overall, exports continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2018 with an increase of 68% against the previous year. As a result, the exports attained the peak of X tons. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, hair waving or straightening preparations exports soared to $X in 2021. In general, exports saw a tangible increase. Over the period under review, the exports hit record highs at $X in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Sweden (X tons) was the main destination for hair waving or straightening preparations exports from Denmark, with a 38% share of total exports. Moreover, hair waving or straightening preparations exports to Sweden exceeded the volume sent to the second major destination, Norway (X tons), twofold. The UK (X tons) ranked third in terms of total exports with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Sweden amounted to -1.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Norway (-7.7% per year) and the UK (+40.5% per year).

In value terms, the largest markets for hair waving or straightening preparations exported from Denmark were Norway ($X), Sweden ($X) and Germany ($X), with a combined 71% share of total exports. The UK, Faroe Islands, Finland, the Netherlands and Belgium lagged somewhat behind, together comprising a further 19%.

Belgium, with a CAGR of +7,576.6%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for preparations for permanent waving or straightening of hair stood at $X per ton in 2021, increasing by 19% against the previous year. Over the period under review, the export price posted a measured expansion. The most prominent rate of growth was recorded in 2014 an increase of 68%. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Faroe Islands ($X per ton), while the average price for exports to Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Norway (+14.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Denmark

In 2021, after two years of decline, there was significant growth in overseas purchases of preparations for permanent waving or straightening of hair, when their volume increased by 69% to X tons. Overall, imports showed a buoyant increase. Over the period under review, imports hit record highs at X tons in 2018; however, from 2019 to 2021, imports remained at a lower figure.

In value terms, hair waving or straightening preparations imports skyrocketed to $X in 2021. In general, imports saw a strong expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Sweden (X tons) constituted the largest hair waving or straightening preparations supplier to Denmark, with a 53% share of total imports. Moreover, hair waving or straightening preparations imports from Sweden exceeded the figures recorded by the second-largest supplier, Italy (X tons), fourfold. Poland (X tons) ranked third in terms of total imports with a 13% share.

From 2012 to 2021, the average annual growth rate of volume from Sweden stood at +17.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+62.9% per year) and Poland (+91.3% per year).

In value terms, Sweden ($X), Poland ($X) and Italy ($X) appeared to be the largest hair waving or straightening preparations suppliers to Denmark, with a combined 70% share of total imports.

In terms of the main suppliers, Poland, with a CAGR of +107.7%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average import price for preparations for permanent waving or straightening of hair amounted to $X per ton, dropping by -14.5% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.7%. The pace of growth was the most pronounced in 2020 when the average import price increased by 36%. As a result, import price attained the peak level of $X per ton, and then fell in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Germany ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Spain (+16.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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