Report Update Feb 1, 2025

Denmark - Printed or Illustrated Postcards and Printed Cards - Market Analysis, Forecast, Size, Trends and Insights

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Denmark: Postcard Market 2025

Postcard Market Size in Denmark

In 2021, the Danish postcard market was finally on the rise to reach $X after two years of decline. Overall, consumption recorded a prominent expansion. Postcard consumption peaked in 2021 and is expected to retain growth in years to come.

Postcard Exports

Exports from Denmark

Postcard exports from Denmark reduced sharply to X tons in 2021, dropping by -70.2% against the previous year. In general, exports faced a significant decline. The pace of growth was the most pronounced in 2017 with an increase of 42% against the previous year. Over the period under review, the exports reached the peak figure at X tons in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, postcard exports declined significantly to $X in 2021. Overall, exports recorded a drastic downturn. The pace of growth appeared the most rapid in 2014 with an increase of 24% against the previous year. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Norway (X tons), Sweden (X tons) and Germany (X tons) were the main destinations of postcard exports from Denmark, with a combined 58% share of total exports. These countries were followed by France, the UK, Finland, the Netherlands, Switzerland, Poland and Belgium, which together accounted for a further 32%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by France (with a CAGR of +41.0%), while the other leaders experienced more modest paces of growth.

In value terms, Norway ($X), Germany ($X) and Sweden ($X) appeared to be the largest markets for postcard exported from Denmark worldwide, with a combined 57% share of total exports. France, the Netherlands, the UK, Switzerland, Finland, Belgium and Poland lagged somewhat behind, together accounting for a further 29%.

In terms of the main countries of destination, France, with a CAGR of +35.9%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average postcard export price stood at $X per ton in 2021, increasing by 154% against the previous year. Overall, the export price showed a significant increase. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Germany ($X per ton), while the average price for exports to Sweden ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Sweden (+14.0%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into Denmark

Postcard imports into Denmark fell to X tons in 2021, dropping by -11.1% compared with 2020. In general, imports, however, continue to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2016 when imports increased by 39%. As a result, imports reached the peak of X tons. From 2017 to 2021, the growth of imports remained at a lower figure.

In value terms, postcard imports stood at $X in 2021. Overall, total imports indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +6.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -5.3% against 2018 indices. The most prominent rate of growth was recorded in 2016 when imports increased by 45%. Imports peaked at $X in 2018; however, from 2019 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Sweden (X tons) constituted the largest supplier of postcard to Denmark, with a 64% share of total imports. Moreover, postcard imports from Sweden exceeded the figures recorded by the second-largest supplier, China (X tons), threefold. The third position in this ranking was taken by the Netherlands (X tons), with a 6.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Sweden totaled +5.7%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-3.1% per year) and the Netherlands (-1.0% per year).

In value terms, the largest postcard suppliers to Denmark were Sweden ($X), the Netherlands ($X) and China ($X), together comprising 96% of total imports.

Among the main suppliers, the Netherlands, with a CAGR of +27.7%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average postcard import price amounted to $X per ton, surging by 13% against the previous year. Over the period under review, the import price showed a strong increase. The growth pace was the most rapid in 2018 an increase of 46% against the previous year. Over the period under review, average import prices reached the maximum in 2021 and is likely to see gradual growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the Netherlands ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+29.0%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for printed or illustrated postcards and printed cards in the world?

China remains the largest postcard consuming country worldwide, comprising approx. 29% of total volume. Moreover, postcard consumption in China exceeded the figures recorded by the second-largest consumer, the UK, twofold. The U.S. ranked third in terms of total consumption with a 13% share.

What are the largest producers of printed or illustrated postcards and printed cards in the world?

China constituted the country with the largest volume of postcard production, accounting for 81% of total volume. Moreover, postcard production in China exceeded the figures recorded by the second-largest producer, Hong Kong SAR, more than tenfold. Mexico ranked third in terms of total production with a 5% share.

What are the leading suppliers of printed or illustrated postcards and printed cards to Denmark?

In value terms, the Netherlands, Sweden and China were the largest postcard suppliers to Denmark, with a combined 95% share of total imports.

What are the leading importers of printed or illustrated postcards and printed cards from Denmark?

In value terms, Sweden, Norway and Germany were the largest markets for postcard exported from Denmark worldwide, together comprising 63% of total exports.

What is the average export price for printed or illustrated postcards and printed cards in Denmark?

In 2020, the average postcard export price amounted to $6,222 per ton, waning by -22.4% against the previous year.

What is the average import price for printed or illustrated postcards and printed cards in Denmark?

The average postcard import price stood at $19,783 per ton in 2020, increasing by 3.2% against the previous year.

This report provides an in-depth analysis of the postcard market in Denmark. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

UNCode 32520-0 - Printed or illustrated postcards and printed cards

Country coverage:

Denmark

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Denmark
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
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This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2024
22. Production, In Value Terms, 2012–2024
23. Imports, In Physical Terms, 2012–2024
24. Imports, In Value Terms, 2012–2024
25. Imports, In Physical Terms, By Country, 2024
26. Imports, In Physical Terms, By Country, 2012–2024
27. Imports, In Value Terms, By Country, 2012–2024
28. Import Prices, By Country Of Origin, 2012–2024
29. Exports, In Physical Terms, 2012–2024
30. Exports, In Value Terms, 2012–2024
31. Exports, In Physical Terms, By Country, 2024
32. Exports, In Physical Terms, By Country, 2012–2024
33. Exports, In Value Terms, By Country, 2012–2024
34. Export Prices, By Country Of Destination, 2012–2024