Denmark: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in Denmark

In 2022, after two years of growth, there was significant decline in the Danish sugary soft drink market, when its value decreased by -51.6% to $X. Over the period under review, consumption recorded a perceptible decline. Sugary soft drink consumption peaked at $X in 2015; however, from 2016 to 2022, consumption remained at a lower figure.

Sugary Soft Drink Production in Denmark

In value terms, sugary soft drink production dropped sharply to $X in 2022 estimated in export price. Overall, production saw a pronounced curtailment. The most prominent rate of growth was recorded in 2021 when the production volume increased by 105% against the previous year. As a result, production reached the peak level of $X, and then reduced rapidly in the following year.

Sugary Soft Drink Exports

Exports from Denmark

In 2022, the amount of sugary soft drinks exported from Denmark soared to X litres, rising by 15% against 2021 figures. In general, exports enjoyed a noticeable expansion. The pace of growth appeared the most rapid in 2013 with an increase of 67% against the previous year. The exports peaked at X litres in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, sugary soft drink exports expanded notably to $X in 2022. Over the period under review, total exports indicated a notable expansion from 2012 to 2022: its value increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +38.5% against 2020 indices. The most prominent rate of growth was recorded in 2013 when exports increased by 77% against the previous year. Over the period under review, the exports attained the maximum at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Germany (X litres) was the main destination for sugary soft drink exports from Denmark, with a 60% share of total exports. Moreover, sugary soft drink exports to Germany exceeded the volume sent to the second major destination, Spain (X litres), sevenfold. The third position in this ranking was held by Sweden (X litres), with a 5.4% share.

From 2012 to 2022, the average annual growth rate of volume to Germany totaled +2.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Spain (+6.5% per year) and Sweden (-8.6% per year).

In value terms, Germany ($X) remains the key foreign market for sugary soft drinks exports from Denmark, comprising 53% of total exports. The second position in the ranking was taken by Spain ($X), with a 9% share of total exports. It was followed by Sweden, with a 5.2% share.

From 2012 to 2022, the average annual growth rate of value to Germany amounted to +1.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Spain (+6.7% per year) and Sweden (-2.8% per year).

Export Prices by Country

In 2022, the average sugary soft drink export price amounted to $X per litre, which is down by -8% against the previous year. Over the period under review, the export price, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2020 when the average export price increased by 22%. As a result, the export price reached the peak level of $X per litre. From 2021 to 2022, the average export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per litre), while the average price for exports to Germany ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Sweden (+6.3%), while the prices for the other major destinations experienced more modest paces of growth.

Sugary Soft Drink Imports

Imports into Denmark

In 2022, approx. X litres of sugary soft drinks were imported into Denmark; growing by 15% compared with 2021. Overall, imports recorded a prominent expansion. The most prominent rate of growth was recorded in 2013 with an increase of 36%. Imports peaked in 2022 and are expected to retain growth in the near future.

In value terms, sugary soft drink imports amounted to $X in 2022. Over the period under review, imports posted prominent growth. The most prominent rate of growth was recorded in 2016 with an increase of 49%. Imports peaked in 2022 and are expected to retain growth in the immediate term.

Imports by Country

In 2022, Germany (X litres) constituted the largest supplier of sugary soft drink to Denmark, with a 40% share of total imports. Moreover, sugary soft drink imports from Germany exceeded the figures recorded by the second-largest supplier, Austria (X litres), threefold. The Czech Republic (X litres) ranked third in terms of total imports with an 8.3% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Germany amounted to +7.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+28.7% per year) and the Czech Republic (+97.7% per year).

In value terms, the largest sugary soft drink suppliers to Denmark were Austria ($X), Germany ($X) and Ireland ($X), with a combined 59% share of total imports. The UK, Sweden, Italy, the Czech Republic and the Netherlands lagged somewhat behind, together comprising a further 32%.

The Czech Republic, with a CAGR of +90.7%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sugary soft drink import price stood at $X per litre in 2022, falling by -8.4% against the previous year. Overall, import price indicated a modest expansion from 2012 to 2022: its price increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, sugary soft drink import price decreased by -17.8% against 2020 indices. The pace of growth was the most pronounced in 2016 when the average import price increased by 24%. Over the period under review, average import prices reached the maximum at $X per litre in 2020; however, from 2021 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Austria ($X per litre), while the price for Germany ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+4.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :