Eastern Asia: Toilet Paper Market 2025

Toilet Paper Market Size in Eastern Asia

The East Asian toilet paper market expanded rapidly to $X in 2021, surging by 9.7% against the previous year. The total consumption indicated resilient growth from 2012 to 2021: its value increased at an average annual rate of +7.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -6.4% against 2019 indices. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Toilet Paper Production in Eastern Asia

In value terms, toilet paper production rose significantly to $X in 2021 estimated in export price. The total production indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +8.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -8.8% against 2019 indices. The growth pace was the most rapid in 2014 with an increase of 28% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Toilet Paper Exports

Exports in Eastern Asia

After two years of growth, shipments abroad of toilet paper decreased by -29.2% to X tons in 2021. Over the period under review, exports, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 when exports increased by 25% against the previous year. As a result, the exports attained the peak of X tons. From 2016 to 2021, the growth of the exports failed to regain momentum.

In value terms, toilet paper exports contracted dramatically to $X in 2021. Overall, exports, however, continue to indicate a buoyant expansion. The pace of growth was the most pronounced in 2013 with an increase of 59% against the previous year. The level of export peaked at $X in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

Exports by Country

China prevails in exports structure, finishing at X tons, which was approx. 95% of total exports in 2021. Taiwan (Chinese) (X tons) followed a long way behind the leaders.

China experienced a relatively flat trend pattern with regard to volume of exports of toilet paper. At the same time, Taiwan (Chinese) (+2.5%) displayed positive paces of growth. Moreover, Taiwan (Chinese) emerged as the fastest-growing exporter exported in Eastern Asia, with a CAGR of +2.5% from 2012-2021. The shares of the largest exporters remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toilet paper supplier in Eastern Asia, comprising 96% of total exports. The second position in the ranking was held by Taiwan (Chinese) ($X), with a 2.2% share of total exports.

From 2012 to 2021, the average annual growth rate of value in China stood at +6.3%.

Export Prices by Country

The export price in Eastern Asia stood at $X per ton in 2021, declining by -18.7% against the previous year. Export price indicated resilient growth from 2012 to 2021: its price increased at an average annual rate of +5.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toilet paper export price decreased by -35.9% against 2019 indices. The most prominent rate of growth was recorded in 2013 when the export price increased by 48%. Over the period under review, the export prices hit record highs at $X per ton in 2019; however, from 2020 to 2021, the export prices failed to regain momentum.

Average prices varied somewhat amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was China ($X per ton), while Taiwan (Chinese) stood at $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+5.6%).

Toilet Paper Imports

Imports in Eastern Asia

In 2021, approx. X tons of toilet paper were imported in Eastern Asia; dropping by -2.5% compared with the previous year's figure. In general, imports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 13%. Over the period under review, imports reached the peak figure at X tons in 2016; however, from 2017 to 2021, imports remained at a lower figure.

In value terms, toilet paper imports reached $X in 2021. Over the period under review, imports showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 with an increase of 13% against the previous year. Over the period under review, imports attained the maximum at $X in 2016; however, from 2017 to 2021, imports failed to regain momentum.

Imports by Country

Hong Kong SAR represented the key importer of toilet paper in Eastern Asia, with the volume of imports recording X tons, which was approx. 69% of total imports in 2021. It was distantly followed by Japan (X tons), committing a 23% share of total imports. The following importers - Macao SAR (X tons) and China (X tons) - together made up 6.5% of total imports.

Imports into Hong Kong SAR increased at an average annual rate of +1.0% from 2012 to 2021. At the same time, China (+3.4%) displayed positive paces of growth. Moreover, China emerged as the fastest-growing importer imported in Eastern Asia, with a CAGR of +3.4% from 2012-2021. Macao SAR experienced a relatively flat trend pattern. By contrast, Japan (-3.9%) illustrated a downward trend over the same period. Hong Kong SAR (+8.9 p.p.) significantly strengthened its position in terms of the total imports, while Japan saw its share reduced by -8.2% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Hong Kong SAR ($X) constitutes the largest market for imported toilet paper in Eastern Asia, comprising 66% of total imports. The second position in the ranking was held by Japan ($X), with a 22% share of total imports. It was followed by China, with a 4.4% share.

In Hong Kong SAR, toilet paper imports increased at an average annual rate of +1.5% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Japan (-6.1% per year) and China (+3.0% per year).

Import Prices by Country

In 2021, the import price in Eastern Asia amounted to $X per ton, picking up by 3.8% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. Over the period under review, import prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while Macao SAR ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Macao SAR (+1.7%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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