Eastern Europe: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Eastern Europe

The East European market for beauty, make-up and skin care preparations rose slightly to $X in 2022, surging by 2.8% against the previous year. The total consumption indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.5% against 2020 indices. The level of consumption peaked at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Production of Beauty, Make-Up And Skin Care Preparations in Eastern Europe

In value terms, production of beauty, make-up and skin care preparations rose significantly to $X in 2022 estimated in export price. The total production indicated a temperate expansion from 2012 to 2022: its value increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -1.5% against 2020 indices. The most prominent rate of growth was recorded in 2017 with an increase of 29% against the previous year. The level of production peaked at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports in Eastern Europe

In 2022, overseas shipments of beauty, make-up and skin care preparations increased by 0.1% to X tons, rising for the second consecutive year after two years of decline. Total exports indicated a buoyant increase from 2012 to 2022: its volume increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +7.6% against 2020 indices. The pace of growth was the most pronounced in 2016 when exports increased by 20% against the previous year. Over the period under review, the exports of hit record highs in 2022 and are likely to continue growth in the immediate term.

In value terms, exports of beauty, make-up and skin care preparations amounted to $X in 2022. In general, exports posted a strong expansion. The most prominent rate of growth was recorded in 2016 with an increase of 26%. Over the period under review, the exports of hit record highs in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Poland represented the key exporting country with an export of around X tons, which amounted to 63% of total exports. The Czech Republic (X tons) ranks second in terms of the total exports with a 12% share, followed by Russia (8.6%). The following exporters - Slovakia (X tons), Hungary (X tons), Belarus (X tons) and Bulgaria (X tons) - together made up 11% of total exports.

From 2012 to 2022, average annual rates of growth with regard to beauty, make-up and skin care preparations exports from Poland stood at +5.8%. At the same time, Slovakia (+23.6%), the Czech Republic (+10.8%), Russia (+7.5%), Hungary (+6.7%), Belarus (+5.4%) and Bulgaria (+3.8%) displayed positive paces of growth. Moreover, Slovakia emerged as the fastest-growing exporter exported in Eastern Europe, with a CAGR of +23.6% from 2012-2022. While the share of the Czech Republic (+3.7 p.p.) and Slovakia (+3 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Poland (-5.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X) remains the largest beauty, make-up and skin care preparations supplier in Eastern Europe, comprising 51% of total exports. The second position in the ranking was held by the Czech Republic ($X), with a 24% share of total exports. It was followed by Russia, with a 5.6% share.

From 2012 to 2022, the average annual growth rate of value in Poland totaled +8.4%. In the other countries, the average annual rates were as follows: the Czech Republic (+24.4% per year) and Russia (+5.1% per year).

Export Prices by Country

The export price in Eastern Europe stood at $X per ton in 2022, remaining relatively unchanged against the previous year. Export price indicated a notable increase from 2012 to 2022: its price increased at an average annual rate of +3.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for beauty, make-up and skin care preparations increased by +78.8% against 2015 indices. The most prominent rate of growth was recorded in 2019 an increase of 17%. The level of export peaked in 2022 and is likely to continue growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+12.2%), while the other leaders experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports in Eastern Europe

In 2022, purchases abroad of beauty, make-up and skin care preparations increased by 0.6% to X tons, rising for the second consecutive year after two years of decline. The total import volume increased at an average annual rate of +3.3% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 with an increase of 10% against the previous year. The volume of import peaked in 2022 and is expected to retain growth in the near future.

In value terms, imports of beauty, make-up and skin care preparations reduced modestly to $X in 2022. Over the period under review, imports saw a buoyant increase. The most prominent rate of growth was recorded in 2016 when imports increased by 22%. Over the period under review, imports of reached the peak figure at $X in 2021, and then dropped modestly in the following year.

Imports by Country

Poland (X tons) and Russia (X tons) were the main importers of beauty, make-up and skin care preparations in 2022, recording near 28% and 24% of total imports, respectively. The Czech Republic (X tons) held the next position in the ranking, distantly followed by Slovakia (X tons), Romania (X tons) and Hungary (X tons). All these countries together took approx. 35% share of total imports. Ukraine (X tons) and Lithuania (X tons) took a little share of total imports.

From 2012 to 2022, the biggest increases were recorded for Lithuania (with a CAGR of +9.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), Russia ($X) and the Czech Republic ($X) were the countries with the highest levels of imports in 2022, with a combined 69% share of total imports. Romania, Slovakia, Lithuania, Hungary and Ukraine lagged somewhat behind, together accounting for a further 23%.

In terms of the main importing countries, Lithuania, with a CAGR of +18.8%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Eastern Europe stood at $X per ton in 2022, waning by -3.7% against the previous year. Import price indicated a moderate increase from 2012 to 2022: its price increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, import price for beauty, make-up and skin care preparations increased by +69.8% against 2015 indices. The most prominent rate of growth was recorded in 2019 when the import price increased by 19%. The level of import peaked at $X per ton in 2021, and then fell slightly in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Lithuania ($X per ton), while Slovakia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Romania (+9.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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