Eastern Europe: Book And Brochure Market 2024

Book And Brochure Market Size in Eastern Europe

The East European book and brochure market expanded markedly to $X in 2022, picking up by 8.5% against the previous year. In general, consumption recorded a relatively flat trend pattern. The level of consumption peaked at $X in 2014; however, from 2015 to 2022, consumption failed to regain momentum.

Book And Brochure Production in Eastern Europe

In value terms, book and brochure production skyrocketed to $X in 2022 estimated in export price. Overall, production enjoyed a remarkable increase. The pace of growth appeared the most rapid in 2020 with an increase of 98%. Over the period under review, production attained the maximum level at $X in 2014; however, from 2015 to 2022, production remained at a lower figure.

Book And Brochure Exports

Exports in Eastern Europe

In 2022, book and brochure exports in Eastern Europe declined to X units, with a decrease of -8.4% on 2021 figures. The total export volume increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2015 with an increase of 26%. Over the period under review, the exports reached the maximum at X units in 2021, and then shrank in the following year.

In value terms, book and brochure exports declined to $X in 2022. Over the period under review, exports, however, enjoyed a strong increase. The pace of growth appeared the most rapid in 2015 when exports increased by 44%. The level of export peaked at $X in 2021, and then contracted in the following year.

Exports by Country

In 2022, Poland (X units), distantly followed by the Czech Republic (X units), Slovakia (X units), Latvia (X units) and Lithuania (X units) represented the key exporters of books, brochures and similar printed matter, together creating 84% of total exports. Hungary (X units), Russia (X units) and Estonia (X units) held a relatively small share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Poland (with a CAGR of +8.6%), while the other leaders experienced more modest paces of growth.

In value terms, Poland ($X) remains the largest book and brochure supplier in Eastern Europe, comprising 46% of total exports. The second position in the ranking was held by the Czech Republic ($X), with a 16% share of total exports. It was followed by Russia, with a 14% share.

From 2012 to 2022, the average annual growth rate of value in Poland totaled +22.9%. The remaining exporting countries recorded the following average annual rates of exports growth: the Czech Republic (+3.6% per year) and Russia (+10.2% per year).

Export Prices by Country

In 2022, the export price in Eastern Europe amounted to $X per unit, declining by -2.5% against the previous year. Export price indicated a resilient expansion from 2012 to 2022: its price increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when the export price increased by 15%. The level of export peaked at $X per unit in 2021, and then shrank in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Russia ($X per unit), while Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+13.1%), while the other leaders experienced more modest paces of growth.

Book And Brochure Imports

Imports in Eastern Europe

Book and brochure imports reduced to X units in 2022, waning by -6.9% on the year before. In general, imports showed a abrupt decline. The pace of growth appeared the most rapid in 2021 with an increase of 17% against the previous year. The volume of import peaked at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, book and brochure imports declined to $X in 2022. Total imports indicated notable growth from 2012 to 2022: its value increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +47.3% against 2015 indices. The growth pace was the most rapid in 2017 when imports increased by 17% against the previous year. Over the period under review, imports reached the maximum at $X in 2021, and then fell in the following year.

Imports by Country

Poland was the key importer of books, brochures and similar printed matter in Eastern Europe, with the volume of imports resulting at X units, which was near 40% of total imports in 2022. It was distantly followed by the Czech Republic (X units), Romania (X units), Russia (X units), Slovakia (X units) and Hungary (X units), together committing a 49% share of total imports. The following importers - Ukraine (X units) and Latvia (X units) - each resulted at a 4.6% share of total imports.

Poland was also the fastest-growing in terms of the books, brochures and similar printed matter imports, with a CAGR of +7.4% from 2012 to 2022. At the same time, Slovakia (+6.8%), Latvia (+6.0%) and Romania (+4.9%) displayed positive paces of growth. By contrast, Hungary (-2.3%), Ukraine (-7.7%), Russia (-13.2%) and the Czech Republic (-13.8%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Poland, Romania and Slovakia increased by +29, +5.8 and +5.1 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X) constitutes the largest market for imported books, brochures and similar printed matter in Eastern Europe, comprising 47% of total imports. The second position in the ranking was taken by the Czech Republic ($X), with a 17% share of total imports. It was followed by Russia, with a 10% share.

From 2012 to 2022, the average annual growth rate of value in Poland totaled +19.2%. In the other countries, the average annual rates were as follows: the Czech Republic (+0.8% per year) and Russia (-7.7% per year).

Import Prices by Country

In 2022, the import price in Eastern Europe amounted to $X per unit, shrinking by -6.4% against the previous year. Over the period under review, the import price, however, continues to indicate a strong expansion. The pace of growth appeared the most rapid in 2015 an increase of 27%. Over the period under review, import prices reached the peak figure at $X per unit in 2021, and then fell in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Russia ($X per unit), while Romania ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+16.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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