Eastern Europe: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Eastern Europe

The East European market for calendars and trade advertising material reduced to $X in 2022, shrinking by -7.8% against the previous year. Over the period under review, consumption recorded a abrupt descent. The most prominent rate of growth was recorded in 2021 with an increase of 9% against the previous year. Over the period under review, the market reached the maximum level at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Production of Calendars And Trade Advertising Material in Eastern Europe

In value terms, calendars and trade advertising material production reduced slightly to $X in 2022 estimated in export price. Overall, production saw a noticeable shrinkage. The growth pace was the most rapid in 2019 when the production volume increased by 10%. The level of production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports in Eastern Europe

In 2022, the amount of calendars and trade advertising material exported in Eastern Europe fell to X tons, dropping by -5.7% on the previous year. The total export volume increased at an average annual rate of +4.4% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when exports increased by 18% against the previous year. Over the period under review, the exports hit record highs at X tons in 2021, and then dropped in the following year.

In value terms, calendars and trade advertising material exports rose to $X in 2022. The total export value increased at an average annual rate of +1.7% over the period from 2012 to 2022; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2016 with an increase of 13% against the previous year. The level of export peaked in 2022 and is likely to continue growth in years to come.

Exports by Country

Poland (X tons) and the Czech Republic (X tons) prevails in exports structure, together constituting 86% of total exports. It was distantly followed by Hungary (X tons), comprising a 6.9% share of total exports. Slovakia (X tons) and Romania (X tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Poland (with a CAGR of +8.4%), while the other leaders experienced mixed trends in the exports figures.

In value terms, Poland ($X), the Czech Republic ($X) and Hungary ($X) constituted the countries with the highest levels of exports in 2022, together accounting for 86% of total exports.

Among the main exporting countries, Poland, with a CAGR of +7.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced a decline in the exports figures.

Export Prices by Country

The export price in Eastern Europe stood at $X per ton in 2022, surging by 9.1% against the previous year. Over the period under review, the export price, however, continues to indicate a pronounced descent. The level of export peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Slovakia ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Slovakia (+2.5%), while the other leaders experienced mixed trends in the export price figures.

Imports of Calendars And Trade Advertising Material

Imports in Eastern Europe

In 2022, calendars and trade advertising material imports in Eastern Europe declined markedly to X tons, falling by -22.3% against 2021 figures. In general, imports recorded a pronounced downturn. The pace of growth appeared the most rapid in 2016 with an increase of 16% against the previous year. As a result, imports reached the peak of X tons. From 2017 to 2022, the growth of imports remained at a lower figure.

In value terms, calendars and trade advertising material imports plummeted to $X in 2022. Overall, imports saw a perceptible descent. The most prominent rate of growth was recorded in 2016 with an increase of 13%. The level of import peaked at $X in 2013; however, from 2014 to 2022, imports remained at a lower figure.

Imports by Country

The Czech Republic was the largest importer of calendars and trade advertising material in Eastern Europe, with the volume of imports recording X tons, which was near 52% of total imports in 2022. It was distantly followed by Poland (X tons), Russia (X tons) and Hungary (X tons), together committing a 34% share of total imports. The following importers - Romania (X tons), Bulgaria (X tons) and Slovakia (X tons) - together made up 9.2% of total imports.

The Czech Republic experienced a relatively flat trend pattern with regard to volume of imports of calendars and trade advertising material. At the same time, Bulgaria (+3.7%) displayed positive paces of growth. Moreover, Bulgaria emerged as the fastest-growing importer imported in Eastern Europe, with a CAGR of +3.7% from 2012-2022. Poland and Romania experienced a relatively flat trend pattern. By contrast, Hungary (-5.7%), Slovakia (-8.8%) and Russia (-10.4%) illustrated a downward trend over the same period. While the share of the Czech Republic (+15 p.p.) and Poland (+3.7 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Slovakia (-1.9 p.p.), Hungary (-2.8 p.p.) and Russia (-15 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the Czech Republic ($X), Poland ($X) and Russia ($X) appeared to be the countries with the highest levels of imports in 2022, with a combined 69% share of total imports.

Poland, with a CAGR of +5.1%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

In 2022, the import price in Eastern Europe amounted to $X per ton, with an increase of 8.6% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the import price increased by 12% against the previous year. The level of import peaked at $X per ton in 2013; however, from 2014 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Romania ($X per ton), while the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+4.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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