Eastern Europe: Electric Hair Dryer Market 2025

Electric Hair Dryer Market Size in Eastern Europe

In 2021, after three years of growth, there was decline in the East European electric hair dryer market, when its value decreased by -1.6% to $X. Overall, consumption continues to indicate a buoyant expansion. The level of consumption peaked at $X in 2020, and then fell modestly in the following year.

Electric Hair Dryer Production in Eastern Europe

In value terms, electric hair dryer production fell to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a significant increase. The most prominent rate of growth was recorded in 2018 with an increase of 77% against the previous year. The level of production peaked at $X in 2020, and then contracted in the following year.

Electric Hair Dryer Exports

Exports in Eastern Europe

In 2021, approx. X units of electric hair dryers were exported in Eastern Europe; surging by 8.1% compared with the year before. Over the period under review, exports enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2017 when exports increased by 22% against the previous year. The volume of export peaked in 2021 and is likely to see gradual growth in years to come.

In value terms, electric hair dryer exports soared to $X in 2021. Overall, exports showed a remarkable increase. The most prominent rate of growth was recorded in 2020 with an increase of 27%. Over the period under review, the exports attained the maximum in 2021 and are expected to retain growth in the immediate term.

Exports by Country

Poland (X units) and Hungary (X units) represented roughly 57% of total exports in 2021. Slovakia (X units) ranks next in terms of the total exports with an 11% share, followed by Russia (11%), the Czech Republic (10%) and Belarus (5.3%). Lithuania (X units) took a relatively small share of total exports.

From 2012 to 2021, the biggest increases were recorded for Belarus (with a CAGR of +48.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), Russia ($X) and Hungary ($X) appeared to be the countries with the highest levels of exports in 2021, with a combined 70% share of total exports.

Poland, with a CAGR of +32.3%, recorded the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Eastern Europe stood at $X per unit in 2021, with an increase of 8.7% against the previous year. Over the last nine years, it increased at an average annual rate of +3.3%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Russia ($X per unit), while Belarus ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Lithuania (+12.8%), while the other leaders experienced more modest paces of growth.

Electric Hair Dryer Imports

Imports in Eastern Europe

In 2021, the amount of electric hair dryers imported in Eastern Europe rose remarkably to X units, growing by 12% on the previous year's figure. The total import volume increased at an average annual rate of +2.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2016 when imports increased by 27%. Over the period under review, imports reached the maximum in 2021 and are likely to see steady growth in the near future.

In value terms, electric hair dryer imports surged to $X in 2021. In general, imports continue to indicate a buoyant expansion. The growth pace was the most rapid in 2020 when imports increased by 27% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the immediate term.

Imports by Country

Russia was the largest importing country with an import of around X units, which finished at 42% of total imports. Poland (X units) took an 18% share (based on physical terms) of total imports, which put it in second place, followed by Hungary (9.6%), Ukraine (7.8%) and the Czech Republic (7%). The following importers - Slovakia (X units) and Romania (X units) - each recorded a 7.7% share of total imports.

Russia experienced a relatively flat trend pattern with regard to volume of imports of electric hair dryers. At the same time, Slovakia (+9.2%), the Czech Republic (+6.5%), Poland (+5.1%), Romania (+3.9%) and Hungary (+2.0%) displayed positive paces of growth. Moreover, Slovakia emerged as the fastest-growing importer imported in Eastern Europe, with a CAGR of +9.2% from 2012-2021. By contrast, Ukraine (-1.2%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Poland, the Czech Republic and Slovakia increased by +4, +2.1 and +1.8 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Russia ($X) constitutes the largest market for imported electric hair dryers in Eastern Europe, comprising 41% of total imports. The second position in the ranking was taken by Poland ($X), with a 20% share of total imports. It was followed by the Czech Republic, with an 8.1% share.

From 2012 to 2021, the average annual growth rate of value in Russia stood at +4.7%. The remaining importing countries recorded the following average annual rates of imports growth: Poland (+12.9% per year) and the Czech Republic (+13.2% per year).

Import Prices by Country

The import price in Eastern Europe stood at $X per unit in 2021, growing by 10% against the previous year. Import price indicated measured growth from 2012 to 2021: its price increased at an average annual rate of +4.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, electric hair dryer import price increased by +68.0% against 2016 indices. The pace of growth was the most pronounced in 2020 an increase of 19%. Over the period under review, import prices hit record highs in 2021 and is likely to see steady growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was the Czech Republic ($X per unit), while Hungary ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+7.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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