Eastern Europe: Smoothing Iron Market 2024

Smoothing Iron Market Size in Eastern Europe

The East European smoothing iron market skyrocketed to $X in 2021, with an increase of 20% against the previous year. The market value increased at an average annual rate of +3.7% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked in 2021 and is likely to continue growth in years to come.

Smoothing Iron Production in Eastern Europe

In value terms, smoothing iron production contracted to $X in 2021 estimated in export price. In general, production, however, saw prominent growth. The most prominent rate of growth was recorded in 2014 when the production volume increased by 77% against the previous year. The level of production peaked at $X in 2020, and then reduced in the following year.

Smoothing Iron Exports

Exports in Eastern Europe

In 2021, overseas shipments of electric smoothing irons decreased by -12.9% to X units, falling for the second year in a row after two years of growth. Total exports indicated a pronounced increase from 2012 to 2021: its volume increased at an average annual rate of +2.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -21.0% against 2019 indices. The most prominent rate of growth was recorded in 2014 when exports increased by 22% against the previous year. Over the period under review, the exports hit record highs at X units in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, smoothing iron exports reached $X in 2021. Total exports indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +8.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +101.3% against 2012 indices. The pace of growth appeared the most rapid in 2016 when exports increased by 17% against the previous year. The level of export peaked in 2021 and is expected to retain growth in the immediate term.

Exports by Country

In 2021, Hungary (X units), Slovakia (X units), Poland (X units), Russia (X units), Romania (X units) and the Czech Republic (X units) represented the main exporter of electric smoothing irons in Eastern Europe, achieving 95% of total export. Belarus (X units) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Russia (with a CAGR of +56.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest smoothing iron supplying countries in Eastern Europe were Hungary ($X), Slovakia ($X) and Russia ($X), with a combined 64% share of total exports.

Among the main exporting countries, Russia, with a CAGR of +77.2%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Eastern Europe stood at $X per unit in 2021, rising by 31% against the previous year. Export price indicated resilient growth from 2012 to 2021: its price increased at an average annual rate of +5.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, smoothing iron export price increased by +57.5% against 2019 indices. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Russia ($X per unit), while Belarus ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Russia (+12.9%), while the other leaders experienced more modest paces of growth.

Smoothing Iron Imports

Imports in Eastern Europe

After two years of decline, overseas purchases of electric smoothing irons increased by 4.5% to X units in 2021. In general, imports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 15% against the previous year. As a result, imports reached the peak of X units. From 2019 to 2021, the growth of imports remained at a lower figure.

In value terms, smoothing iron imports surged to $X in 2021. The total import value increased at an average annual rate of +2.7% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Russia represented the main importing country with an import of around X units, which accounted for 44% of total imports. Poland (X units) took the second position in the ranking, followed by Hungary (X units), Slovakia (X units), Ukraine (X units), the Czech Republic (X units) and Romania (X units). All these countries together took approx. 49% share of total imports.

Imports into Russia decreased at an average annual rate of -2.2% from 2012 to 2021. At the same time, Slovakia (+14.8%), Poland (+5.1%), the Czech Republic (+4.9%) and Romania (+2.4%) displayed positive paces of growth. Moreover, Slovakia emerged as the fastest-growing importer imported in Eastern Europe, with a CAGR of +14.8% from 2012-2021. By contrast, Hungary (-2.3%) and Ukraine (-3.1%) illustrated a downward trend over the same period. Poland (+5.7 p.p.), Slovakia (+5.1 p.p.) and the Czech Republic (+1.9 p.p.) significantly strengthened its position in terms of the total imports, while Hungary, Ukraine and Russia saw its share reduced by -2%, -2.1% and -9.3% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Russia ($X) constitutes the largest market for imported electric smoothing irons in Eastern Europe, comprising 43% of total imports. The second position in the ranking was held by Poland ($X), with an 18% share of total imports. It was followed by Slovakia, with an 8.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Russia was relatively modest. In the other countries, the average annual rates were as follows: Poland (+9.0% per year) and Slovakia (+21.0% per year).

Import Prices by Country

In 2021, the import price in Eastern Europe amounted to $X per unit, jumping by 16% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.8%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Slovakia ($X per unit), while Ukraine ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Slovakia (+5.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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