Eastern Europe: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in Eastern Europe

In 2021, after three years of decline, there was significant growth in the East European hair lotion and preparation market, when its value increased by 9.1% to $X. The total consumption indicated resilient growth from 2012 to 2021: its value increased at an average annual rate of +5.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $X. From 2018 to 2021, the growth of the market failed to regain momentum.

Production of Hair Lotion and Preparation in Eastern Europe

In value terms, hair lotion and preparation production rose slightly to $X in 2021 estimated in export price. The total production indicated a temperate increase from 2012 to 2021: its value increased at an average annual rate of +3.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -21.9% against 2017 indices. The pace of growth was the most pronounced in 2014 when the production volume increased by 47%. The level of production peaked at $X in 2017; however, from 2018 to 2021, production failed to regain momentum.

Exports of Hair Lotion and Preparation

Exports in Eastern Europe

Hair lotion and preparation exports rose slightly to X tons in 2021, picking up by 1.7% on 2020. The total export volume increased at an average annual rate of +4.7% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when exports increased by 24%. Over the period under review, the exports reached the maximum at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, hair lotion and preparation exports stood at $X in 2021. Total exports indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +7.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +58.0% against 2015 indices. The growth pace was the most rapid in 2013 with an increase of 24%. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in years to come.

Exports by Country

Poland was the major exporter of hair lotion and preparation in Eastern Europe, with the volume of exports accounting for X tons, which was approx. 41% of total exports in 2021. It was distantly followed by Russia (X tons), Hungary (X tons), the Czech Republic (X tons) and Belarus (X tons), together committing a 41% share of total exports. The following exporters - Romania (X tons) and Slovakia (X tons) - each finished at an 8.4% share of total exports.

Exports from Poland increased at an average annual rate of +6.2% from 2012 to 2021. At the same time, Hungary (+18.5%), Russia (+8.9%), the Czech Republic (+5.2%) and Romania (+3.2%) displayed positive paces of growth. Moreover, Hungary emerged as the fastest-growing exporter exported in Eastern Europe, with a CAGR of +18.5% from 2012-2021. By contrast, Belarus (-1.5%) and Slovakia (-1.6%) illustrated a downward trend over the same period. While the share of Hungary (+6.7 p.p.), Russia (+5 p.p.) and Poland (+4.9 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Slovakia (-3 p.p.) and Belarus (-3.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X) remains the largest hair lotion and preparation supplier in Eastern Europe, comprising 37% of total exports. The second position in the ranking was taken by the Czech Republic ($X), with an 18% share of total exports. It was followed by Russia, with a 15% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Poland stood at +9.1%. The remaining exporting countries recorded the following average annual rates of exports growth: the Czech Republic (+12.9% per year) and Russia (+11.5% per year).

Export Prices by Country

The export price in Eastern Europe stood at $X per ton in 2021, increasing by 8.5% against the previous year. Over the last nine-year period, it increased at an average annual rate of +2.5%. The growth pace was the most rapid in 2018 when the export price increased by 15% against the previous year. The level of export peaked in 2021 and is likely to see steady growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while Belarus ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+7.3%), while the other leaders experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports in Eastern Europe

In 2021, supplies from abroad of hair lotion and preparation was finally on the rise to reach X tons after two years of decline. The total import volume increased at an average annual rate of +3.5% over the period from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2013 when imports increased by 13% against the previous year. Over the period under review, imports attained the maximum at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, hair lotion and preparation imports surged to $X in 2021. Total imports indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +5.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +17.0% against 2018 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

The purchases of the four major importers of hair lotion and preparation, namely Russia, Poland, the Czech Republic and Ukraine, represented more than two-thirds of total import. It was distantly followed by Romania (X tons), constituting a 5.8% share of total imports. The following importers - Hungary (X tons) and Belarus (X tons) - each reached an 8.8% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Belarus (with a CAGR of +8.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Russia ($X), Poland ($X) and the Czech Republic ($X) constituted the countries with the highest levels of imports in 2021, together accounting for 64% of total imports.

Among the main importing countries, Poland, with a CAGR of +11.7%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Eastern Europe stood at $X per ton in 2021, surging by 14% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.9%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Romania ($X per ton), while Ukraine ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+4.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform