Eastern Europe: Manuka Market 2024

Manuka Market Size in Eastern Europe

In 2022, the East European manuka market increased by 3.9% to $X, rising for the second year in a row after two years of decline. In general, consumption, however, continues to indicate a perceptible downturn. The level of consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Manuka Production in Eastern Europe

In value terms, manuka production shrank slightly to $X in 2022 estimated in export price. Over the period under review, production, however, showed a perceptible setback. The most prominent rate of growth was recorded in 2017 when the production volume increased by 21% against the previous year. The level of production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Manuka Exports

Exports in Eastern Europe

In 2022, shipments abroad of manuka decreased by -13.9% to X tons, falling for the second consecutive year after two years of growth. Total exports indicated a strong expansion from 2012 to 2022: its volume increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -27.6% against 2020 indices. The most prominent rate of growth was recorded in 2013 with an increase of 39% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, manuka exports contracted to $X in 2022. Total exports indicated prominent growth from 2012 to 2022: its value increased at an average annual rate of +7.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +24.1% against 2019 indices. The most prominent rate of growth was recorded in 2013 with an increase of 42%. The level of export peaked at $X in 2021, and then dropped in the following year.

Exports by Country

Ukraine represented the main exporter of manuka in Eastern Europe, with the volume of exports recording X tons, which was approx. 41% of total exports in 2022. Hungary (X tons) ranks second in terms of the total exports with a 13% share, followed by Poland (13%), Bulgaria (11%) and Romania (10%). The following exporters - Slovakia (X tons) and Moldova (X tons) - each recorded a 5.9% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to manuka exports from Ukraine stood at +13.7%. At the same time, Slovakia (+22.8%), Moldova (+16.5%), Poland (+9.2%) and Bulgaria (+3.2%) displayed positive paces of growth. Moreover, Slovakia emerged as the fastest-growing exporter exported in Eastern Europe, with a CAGR of +22.8% from 2012-2022. Romania and Hungary experienced a relatively flat trend pattern. Ukraine (+19 p.p.), Poland (+2.5 p.p.), Slovakia (+2.3 p.p.) and Moldova (+1.7 p.p.) significantly strengthened its position in terms of the total exports, while Bulgaria, Romania and Hungary saw its share reduced by -4.5%, -8.5% and -12.3% from 2012 to 2022, respectively.

In value terms, the largest manuka supplying countries in Eastern Europe were Ukraine ($X), Hungary ($X) and Poland ($X), together accounting for 65% of total exports. Romania, Bulgaria, Slovakia and Moldova lagged somewhat behind, together accounting for a further 30%.

Among the main exporting countries, Slovakia, with a CAGR of +21.3%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in Eastern Europe amounted to $X per ton, rising by 4.4% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the export price increased by 35% against the previous year. The level of export peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Slovakia ($X per ton), while Ukraine ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ukraine (+2.0%), while the other leaders experienced more modest paces of growth.

Manuka Imports

Imports in Eastern Europe

In 2022, after three years of growth, there was significant decline in purchases abroad of manuka, when their volume decreased by -11.2% to X tons. Over the period under review, imports, however, recorded a resilient increase. The most prominent rate of growth was recorded in 2013 with an increase of 39%. Over the period under review, imports reached the peak figure at X tons in 2021, and then dropped in the following year.

In value terms, manuka imports dropped to $X in 2022. Overall, imports, however, enjoyed a strong expansion. The most prominent rate of growth was recorded in 2021 when imports increased by 34% against the previous year. As a result, imports attained the peak of $X, and then fell in the following year.

Imports by Country

Poland was the major importer of manuka in Eastern Europe, with the volume of imports accounting for X tons, which was near 56% of total imports in 2022. The Czech Republic (X tons) held the second position in the ranking, followed by Romania (X tons), Bulgaria (X tons), Slovakia (X tons) and Hungary (X tons). All these countries together held approx. 38% share of total imports. Lithuania (X tons) followed a long way behind the leaders.

Imports into Poland increased at an average annual rate of +8.3% from 2012 to 2022. At the same time, Bulgaria (+23.1%), Hungary (+21.4%), Lithuania (+13.4%), Romania (+11.3%), the Czech Republic (+10.3%) and Slovakia (+3.2%) displayed positive paces of growth. Moreover, Bulgaria emerged as the fastest-growing importer imported in Eastern Europe, with a CAGR of +23.1% from 2012-2022. While the share of Bulgaria (+6.6 p.p.), Hungary (+3.2 p.p.), Romania (+2.4 p.p.), the Czech Republic (+2 p.p.) and Poland (+1.5 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Slovakia (-2.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X) constitutes the largest market for imported manuka in Eastern Europe, comprising 49% of total imports. The second position in the ranking was taken by the Czech Republic ($X), with a 14% share of total imports. It was followed by Romania, with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Poland amounted to +7.6%. The remaining importing countries recorded the following average annual rates of imports growth: the Czech Republic (+10.8% per year) and Romania (+11.1% per year).

Import Prices by Country

In 2022, the import price in Eastern Europe amounted to $X per ton, declining by -2.6% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the import price increased by 16%. Over the period under review, import prices hit record highs at $X per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+0.5%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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