Eastern Europe: Newspaper Market 2025

Newspaper Market Size in Eastern Europe

The East European newspaper market dropped modestly to $X in 2022, shrinking by -4% against the previous year. Over the period under review, consumption, however, showed a abrupt decrease. The level of consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Newspaper Production in Eastern Europe

In value terms, newspaper production declined to $X in 2022 estimated in export price. In general, production showed a abrupt slump. The most prominent rate of growth was recorded in 2021 with an increase of 23% against the previous year. Over the period under review, production attained the maximum level at $X in 2013; however, from 2014 to 2022, production remained at a lower figure.

Newspaper Exports

Exports in Eastern Europe

Newspaper exports reduced to X units in 2022, waning by -14.2% compared with 2021. Over the period under review, exports recorded a noticeable descent. The growth pace was the most rapid in 2017 when exports increased by 21% against the previous year. As a result, the exports reached the peak of X units. From 2018 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, newspaper exports shrank dramatically to $X in 2022. Overall, exports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 46% against the previous year. Over the period under review, the exports hit record highs at $X in 2021, and then contracted sharply in the following year.

Exports by Country

Poland dominates exports structure, reaching X units, which was near 66% of total exports in 2022. The Czech Republic (X units) took a 7.6% share (based on physical terms) of total exports, which put it in second place, followed by Estonia (5.5%), Romania (5.4%), Hungary (5%) and Slovakia (4.7%). Lithuania (X units) took a little share of total exports.

From 2012 to 2022, average annual rates of growth with regard to newspaper exports from Poland stood at -1.4%. At the same time, Hungary (+7.9%) and Romania (+6.5%) displayed positive paces of growth. Moreover, Hungary emerged as the fastest-growing exporter exported in Eastern Europe, with a CAGR of +7.9% from 2012-2022. By contrast, Lithuania (-3.3%), Estonia (-5.2%), Slovakia (-6.9%) and the Czech Republic (-8.3%) illustrated a downward trend over the same period. While the share of Poland (+7.5 p.p.), Hungary (+3.2 p.p.) and Romania (+3.2 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Estonia (-1.7 p.p.), Slovakia (-2.7 p.p.) and the Czech Republic (-6.3 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X) remains the largest newspaper supplier in Eastern Europe, comprising 67% of total exports. The second position in the ranking was taken by the Czech Republic ($X), with a 7.2% share of total exports. It was followed by Romania, with a 6% share.

From 2012 to 2022, the average annual growth rate of value in Poland totaled +3.6%. The remaining exporting countries recorded the following average annual rates of exports growth: the Czech Republic (-6.7% per year) and Romania (+5.8% per year).

Export Prices by Country

The export price in Eastern Europe stood at $X per unit in 2022, waning by -5.7% against the previous year. Export price indicated tangible growth from 2012 to 2022: its price increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, newspaper export price increased by +60.5% against 2016 indices. The growth pace was the most rapid in 2017 an increase of 20% against the previous year. Over the period under review, the export prices attained the maximum at $X per unit in 2021, and then reduced in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Romania ($X per unit), while Hungary ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+5.1%), while the other leaders experienced more modest paces of growth.

Newspaper Imports

Imports in Eastern Europe

In 2022, imports of newspapers, journals and periodicals in Eastern Europe shrank to X units, approximately equating 2021. In general, imports continue to indicate a abrupt descent. The pace of growth appeared the most rapid in 2018 when imports increased by 4.8% against the previous year. Over the period under review, imports attained the peak figure at X units in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, newspaper imports rose sharply to $X in 2022. Over the period under review, imports recorded a deep slump. Over the period under review, imports reached the maximum at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, the Czech Republic (X units) was the largest importer of newspapers, journals and periodicals, constituting 36% of total imports. Russia (X units) took a 20% share (based on physical terms) of total imports, which put it in second place, followed by Slovakia (15%), Poland (11%) and Belarus (5.2%). Hungary (X units) and Lithuania (X units) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Slovakia (with a CAGR of -6.0%), while purchases for the other leaders experienced a decline in the imports figures.

In value terms, the Czech Republic ($X), Russia ($X) and Slovakia ($X) were the countries with the highest levels of imports in 2022, with a combined 67% share of total imports. Hungary, Poland, Belarus and Lithuania lagged somewhat behind, together accounting for a further 25%.

In terms of the main importing countries, Hungary, with a CAGR of -4.3%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced a decline in the imports figures.

Import Prices by Country

In 2022, the import price in Eastern Europe amounted to $X per unit, picking up by 7.9% against the previous year. Import price indicated a pronounced increase from 2012 to 2022: its price increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, newspaper import price increased by +49.1% against 2018 indices. The pace of growth was the most pronounced in 2020 when the import price increased by 27%. The level of import peaked in 2022 and is likely to continue growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Hungary ($X per unit), while Belarus ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hungary (+12.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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