Eastern Europe: Shaving Preparations Market 2024

Shaving Preparations Market Size in Eastern Europe

The East European shaving preparations market expanded significantly to $X in 2021, rising by 8.2% against the previous year. The market value increased at an average annual rate of +1.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs in 2021 and is likely to see gradual growth in years to come.

Shaving Preparations Production in Eastern Europe

In value terms, shaving preparations production shrank to $X in 2021 estimated in export price. In general, production, however, recorded a slight decline. The most prominent rate of growth was recorded in 2015 with an increase of 85%. The level of production peaked at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Shaving Preparations Exports

Exports in Eastern Europe

In 2021, shipments abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) decreased by -14.4% to X tons, falling for the third consecutive year after seven years of growth. Total exports indicated a tangible expansion from 2012 to 2021: its volume increased at an average annual rate of +2.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -36.8% against 2018 indices. The pace of growth was the most pronounced in 2017 when exports increased by 22% against the previous year. Over the period under review, the exports reached the maximum at X tons in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

In value terms, shaving preparations exports dropped to $X in 2021. Overall, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when exports increased by 21% against the previous year. Over the period under review, the exports reached the maximum at $X in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Poland dominates exports structure, resulting at X tons, which was near 63% of total exports in 2021. Hungary (X tons) ranks second in terms of the total exports with a 9% share, followed by Russia (7.9%), Slovakia (6.4%) and the Czech Republic (5.4%). Romania (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to shaving preparations exports from Poland stood at +4.0%. At the same time, Slovakia (+24.5%), Russia (+8.4%), Hungary (+7.6%) and Romania (+3.9%) displayed positive paces of growth. Moreover, Slovakia emerged as the fastest-growing exporter exported in Eastern Europe, with a CAGR of +24.5% from 2012-2021. By contrast, the Czech Republic (-11.5%) illustrated a downward trend over the same period. Poland (+6.2 p.p.), Slovakia (+5.3 p.p.), Hungary (+3 p.p.) and Russia (+3 p.p.) significantly strengthened its position in terms of the total exports, while the Czech Republic saw its share reduced by -15.5% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Poland ($X) remains the largest shaving preparations supplier in Eastern Europe, comprising 55% of total exports. The second position in the ranking was held by the Czech Republic ($X), with a 17% share of total exports. It was followed by Russia, with a 7.1% share.

In Poland, shaving preparations exports remained relatively stable over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: the Czech Republic (-2.7% per year) and Russia (+2.9% per year).

Export Prices by Country

The export price in Eastern Europe stood at $X per ton in 2021, growing by 4.9% against the previous year. In general, the export price, however, continues to indicate a pronounced descent. The growth pace was the most rapid in 2019 when the export price increased by 22%. Over the period under review, the export prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was the Czech Republic ($X per ton), while Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+10.0%), while the other leaders experienced a decline in the export price figures.

Shaving Preparations Imports

Imports in Eastern Europe

In 2021, after two years of decline, there was significant growth in purchases abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks), when their volume increased by 15% to X tons. The total import volume increased at an average annual rate of +2.6% from 2012 to 2021; the trend pattern remained relatively stable, with only minor fluctuations in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, shaving preparations imports expanded significantly to $X in 2021. In general, imports, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 with an increase of 16%. As a result, imports attained the peak of $X. From 2014 to 2021, the growth of imports failed to regain momentum.

Imports by Country

Poland (X tons) and Russia (X tons) represented roughly 64% of total imports in 2021. Romania (X tons) held the next position in the ranking, distantly followed by Ukraine (X tons). All these countries together took near 20% share of total imports. Slovakia (X tons), the Czech Republic (X tons) and Hungary (X tons) held a minor share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Romania (with a CAGR of +12.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest shaving preparations importing markets in Eastern Europe were Poland ($X), Russia ($X) and the Czech Republic ($X), with a combined 71% share of total imports. Romania, Ukraine, Slovakia and Hungary lagged somewhat behind, together comprising a further 20%.

Slovakia, with a CAGR of +6.7%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced mixed trends in the imports figures.

Import Prices by Country

In 2021, the import price in Eastern Europe amounted to $X per ton, which is down by -6.2% against the previous year. In general, the import price recorded a pronounced decrease. The most prominent rate of growth was recorded in 2018 when the import price increased by 7.1%. The level of import peaked at $X per ton in 2013; however, from 2014 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was the Czech Republic ($X per ton), while Romania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+7.7%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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