Eastern Europe: Toilet Paper Market 2025

Toilet Paper Market Size in Eastern Europe

The East European toilet paper market amounted to $X in 2021, growing by 2.3% against the previous year. The market value increased at an average annual rate of +2.5% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. Over the period under review, the market attained the maximum level at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Toilet Paper Production in Eastern Europe

In value terms, toilet paper production expanded slightly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.6% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2013 when the production volume increased by 20% against the previous year. Over the period under review, production reached the maximum level at $X in 2019; afterwards, it flattened through to 2021.

Toilet Paper Exports

Exports in Eastern Europe

After two years of growth, shipments abroad of toilet paper decreased by -1.9% to X tons in 2021. The total export volume increased at an average annual rate of +3.1% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The growth pace was the most rapid in 2013 with an increase of 8% against the previous year. The volume of export peaked at X tons in 2020, and then dropped modestly in the following year.

In value terms, toilet paper exports totaled $X in 2021. The total export value increased at an average annual rate of +2.7% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The pace of growth was the most pronounced in 2018 with an increase of 9.8% against the previous year. The level of export peaked in 2021 and is expected to retain growth in years to come.

Exports by Country

In 2021, Poland (X tons) was the major exporter of toilet paper, making up 37% of total exports. Slovakia (X tons) took the second position in the ranking, followed by Russia (X tons), Hungary (X tons), Lithuania (X tons) and Ukraine (X tons). All these countries together held near 54% share of total exports. The Czech Republic (X tons) took a relatively small share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Russia (with a CAGR of +16.1%), while the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), Slovakia ($X) and Russia ($X) constituted the countries with the highest levels of exports in 2021, with a combined 71% share of total exports.

Russia, with a CAGR of +15.8%, saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in Eastern Europe amounted to $X per ton, growing by 6.4% against the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 an increase of 10%. The level of export peaked at $X per ton in 2012; afterwards, it flattened through to 2021.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while Ukraine ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+1.7%), while the other leaders experienced mixed trends in the export price figures.

Toilet Paper Imports

Imports in Eastern Europe

In 2021, overseas purchases of toilet paper decreased by -3.8% to X tons for the first time since 2016, thus ending a four-year rising trend. The total import volume increased at an average annual rate of +2.0% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The growth pace was the most rapid in 2018 when imports increased by 6.1%. The volume of import peaked at X tons in 2020, and then contracted modestly in the following year.

In value terms, toilet paper imports rose markedly to $X in 2021. The total import value increased at an average annual rate of +1.9% over the period from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth was the most pronounced in 2018 with an increase of 15%. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, the Czech Republic (X tons), distantly followed by Hungary (X tons), Poland (X tons), Romania (X tons), Belarus (X tons), Bulgaria (X tons), Slovakia (X tons), Latvia (X tons) and Russia (X tons) represented the largest importers of toilet paper, together achieving 88% of total imports.

From 2012 to 2021, the biggest increases were recorded for Bulgaria (with a CAGR of +13.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the Czech Republic ($X) constitutes the largest market for imported toilet paper in Eastern Europe, comprising 27% of total imports. The second position in the ranking was held by Hungary ($X), with a 13% share of total imports. It was followed by Romania, with an 11% share.

In the Czech Republic, toilet paper imports expanded at an average annual rate of +3.1% over the period from 2012-2021. The remaining importing countries recorded the following average annual rates of imports growth: Hungary (+0.7% per year) and Romania (+8.3% per year).

Import Prices by Country

In 2021, the import price in Eastern Europe amounted to $X per ton, with an increase of 13% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. Over the period under review, import prices hit record highs at $X per ton in 2012; afterwards, it flattened through to 2021.

Average prices varied somewhat amongst the major importing countries. In 2021, major importing countries recorded the following prices: in Latvia ($X per ton) and the Czech Republic ($X per ton), while Belarus ($X per ton) and Russia ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Czech Republic (+1.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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