Eastern Europe: Tooth Brush Market 2024

Tooth Brush Market Size in Eastern Europe

The East European tooth brush market fell slightly to $X in 2022, with a decrease of -2.6% against the previous year. The total consumption indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +16.8% against 2018 indices. The level of consumption peaked at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Tooth Brush Production in Eastern Europe

In value terms, tooth brush production fell modestly to $X in 2022 estimated in export price. Overall, production recorded a mild slump. The pace of growth appeared the most rapid in 2017 with an increase of 262% against the previous year. As a result, production attained the peak level of $X. From 2018 to 2022, production growth remained at a somewhat lower figure.

Tooth Brush Exports

Exports in Eastern Europe

For the eighth year in a row, Eastern Europe recorded growth in overseas shipments of tooth brushes, which increased by 22% to X units in 2022. In general, exports showed a prominent increase. The growth pace was the most rapid in 2020 when exports increased by 43%. The volume of export peaked in 2022 and is expected to retain growth in the near future.

In value terms, tooth brush exports rose remarkably to $X in 2022. Over the period under review, exports saw a remarkable increase. The most prominent rate of growth was recorded in 2021 with an increase of 39%. Over the period under review, the exports attained the maximum in 2022 and are likely to see gradual growth in years to come.

Exports by Country

Hungary was the major exporting country with an export of around X units, which amounted to 44% of total exports. Poland (X units) ranks second in terms of the total exports with a 20% share, followed by the Czech Republic (12%), Russia (9.2%) and Romania (5.9%). The following exporters - Belarus (X units) and Bulgaria (X units) - each amounted to a 6.3% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to tooth brush exports from Hungary stood at +29.4%. At the same time, Belarus (+35.1%), Russia (+27.4%), Romania (+16.2%), Bulgaria (+12.4%) and Poland (+8.4%) displayed positive paces of growth. Moreover, Belarus emerged as the fastest-growing exporter exported in Eastern Europe, with a CAGR of +35.1% from 2012-2022. By contrast, the Czech Republic (-2.8%) illustrated a downward trend over the same period. Hungary (+34 p.p.), Russia (+6.7 p.p.), Belarus (+2.9 p.p.) and Romania (+1.8 p.p.) significantly strengthened its position in terms of the total exports, while Poland and the Czech Republic saw its share reduced by -7.8% and -38% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Hungary ($X), Poland ($X) and the Czech Republic ($X) appeared to be the countries with the highest levels of exports in 2022, with a combined 84% share of total exports. Russia, Romania, Bulgaria and Belarus lagged somewhat behind, together accounting for a further 12%.

Russia, with a CAGR of +24.2%, saw the highest rates of growth with regard to the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Eastern Europe stood at $X per unit in 2022, dropping by -13% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2014 an increase of 36% against the previous year. The level of export peaked at $X per unit in 2019; however, from 2020 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Poland ($X per unit), while Belarus ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+7.1%), while the other leaders experienced more modest paces of growth.

Tooth Brush Imports

Imports in Eastern Europe

For the fourth year in a row, Eastern Europe recorded growth in purchases abroad of tooth brushes, which increased by 13% to X units in 2022. Total imports indicated a strong expansion from 2012 to 2022: its volume increased at an average annual rate of +6.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +41.9% against 2018 indices. The most prominent rate of growth was recorded in 2016 with an increase of 67% against the previous year. The volume of import peaked in 2022 and is likely to see steady growth in the immediate term.

In value terms, tooth brush imports amounted to $X in 2022. Over the period under review, imports continue to indicate prominent growth. The pace of growth appeared the most rapid in 2016 when imports increased by 44% against the previous year. The level of import peaked in 2022 and is likely to see steady growth in the immediate term.

Imports by Country

In 2022, Russia (X units), Hungary (X units) and Poland (X units) was the main importer of tooth brushes in Eastern Europe, creating 69% of total import. The Czech Republic (X units) held a 10% share (based on physical terms) of total imports, which put it in second place, followed by Romania (5.9%). Ukraine (X units) and Belarus (X units) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Hungary (with a CAGR of +26.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest tooth brush importing markets in Eastern Europe were Poland ($X), Hungary ($X) and Russia ($X), together accounting for 65% of total imports.

Among the main importing countries, Hungary, with a CAGR of +25.0%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Eastern Europe stood at $X per unit in 2022, dropping by -10.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.6%. The growth pace was the most rapid in 2018 an increase of 20%. Over the period under review, import prices attained the maximum at $X per unit in 2021, and then declined in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the Czech Republic ($X per unit), while Belarus ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+5.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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