ECOWAS: Lawn Mower Market 2024

Lawn Mower Market Size in ECOWAS

The ECOWAS lawn mower market rose to $X in 2022, with an increase of 3.7% against the previous year. The total consumption indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +5.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -12.0% against 2020 indices. Over the period under review, the market reached the peak level at $X in 2020; however, from 2021 to 2022, consumption failed to regain momentum.

Lawn Mower Production in ECOWAS

In value terms, lawn mower production expanded markedly to $X in 2022 estimated in export price. The total production indicated a resilient expansion from 2012 to 2022: its value increased at an average annual rate of +6.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -6.9% against 2020 indices. The pace of growth appeared the most rapid in 2014 when the production volume increased by 46% against the previous year. Over the period under review, production reached the peak level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Lawn Mower Exports

Exports in ECOWAS

In 2022, overseas shipments of mowers for lawns, parks, golf courses or sports grounds were finally on the rise to reach X units after five years of decline. Overall, exports, however, recorded a relatively flat trend pattern. The volume of export peaked at X units in 2016; however, from 2017 to 2022, the exports stood at a somewhat lower figure.

In value terms, lawn mower exports soared to $X in 2022. Over the period under review, exports, however, recorded a noticeable reduction. The most prominent rate of growth was recorded in 2016 with an increase of 57% against the previous year. As a result, the exports attained the peak of $X. From 2017 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

In 2022, Sierra Leone (X units) was the largest exporter of mowers for lawns, parks, golf courses or sports grounds, mixing up 64% of total exports. It was distantly followed by Nigeria (X units), mixing up a 22% share of total exports. Togo (X units), Senegal (X units), Niger (X units) and Ghana (X units) held a minor share of total exports.

From 2012 to 2022, average annual rates of growth with regard to lawn mower exports from Sierra Leone stood at -4.5%. At the same time, Nigeria (+36.2%), Togo (+20.9%), Niger (+13.9%), Senegal (+9.0%) and Ghana (+6.1%) displayed positive paces of growth. Moreover, Nigeria emerged as the fastest-growing exporter exported in ECOWAS, with a CAGR of +36.2% from 2012-2022. While the share of Nigeria (+21 p.p.), Togo (+3.5 p.p.), Senegal (+2.3 p.p.) and Niger (+1.7 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Sierra Leone (-29.6 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Sierra Leone ($X) remains the largest lawn mower supplier in ECOWAS, comprising 67% of total exports. The second position in the ranking was held by Nigeria ($X), with a 14% share of total exports. It was followed by Niger, with a 6.4% share.

From 2012 to 2022, the average annual growth rate of value in Sierra Leone totaled -6.7%. The remaining exporting countries recorded the following average annual rates of exports growth: Nigeria (+33.3% per year) and Niger (+23.0% per year).

Export Prices by Country

The export price in ECOWAS stood at $X per unit in 2022, shrinking by -11.3% against the previous year. Over the period under review, the export price continues to indicate a noticeable reduction. The most prominent rate of growth was recorded in 2016 when the export price increased by 22%. Over the period under review, the export prices hit record highs at $X per unit in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Niger ($X per unit), while Nigeria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (+15.9%), while the other leaders experienced more modest paces of growth.

Lawn Mower Imports

Imports in ECOWAS

In 2022, overseas purchases of mowers for lawns, parks, golf courses or sports grounds decreased by -72.3% to X units, falling for the second consecutive year after four years of growth. Overall, imports continue to indicate a abrupt descent. The growth pace was the most rapid in 2018 when imports increased by 219% against the previous year. The volume of import peaked at X units in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, lawn mower imports shrank dramatically to $X in 2022. Over the period under review, imports saw a abrupt decline. The pace of growth was the most pronounced in 2018 when imports increased by 81% against the previous year. Over the period under review, imports reached the peak figure at $X in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Ghana (X units) and Nigeria (X units) represented roughly 67% of total imports in 2022. Cote d'Ivoire (X units) ranks next in terms of the total imports with a 14% share, followed by Senegal (9.9%). The following importers - Liberia (X units) and Benin (X units) - each reached a 4.3% share of total imports.

From 2012 to 2022, the biggest increases were recorded for Liberia (with a CAGR of +20.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Ghana ($X), Nigeria ($X) and Cote d'Ivoire ($X) constituted the countries with the highest levels of imports in 2022, together accounting for 86% of total imports. Senegal, Liberia and Benin lagged somewhat behind, together comprising a further 8.8%.

In terms of the main importing countries, Liberia, with a CAGR of +22.0%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in ECOWAS stood at $X per unit in 2022, with an increase of 74% against the previous year. In general, the import price saw a temperate expansion. The level of import peaked at $X per unit in 2017; however, from 2018 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Cote d'Ivoire ($X per unit), while Senegal ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (+3.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform