ECOWAS: Market for Non-Soap Surface-Active Washing and Cleaning Preparations 2025

Market Size for Non-Soap Surface-Active Washing and Cleaning Preparations in ECOWAS

After two years of growth, the ECOWAS market for non-soap surface-active washing and cleaning preparations decreased by -5.6% to $X in 2021. The total consumption indicated a mild expansion from 2012 to 2021: its value increased at an average annual rate of +1.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +22.2% against 2018 indices. Over the period under review, the market hit record highs at $X in 2020, and then reduced in the following year.

Production of Non-Soap Surface-Active Washing and Cleaning Preparations in ECOWAS

In value terms, production of non-soap surface-active washing and cleaning preparations fell to $X in 2021 estimated in export price. Over the period under review, production recorded a mild downturn. The growth pace was the most rapid in 2015 with an increase of 17%. Over the period under review, production of attained the maximum level at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Exports of Non-Soap Surface-Active Washing and Cleaning Preparations

Exports in ECOWAS

In 2021, the amount of non-soap surface-active washing and cleaning preparations exported in ECOWAS skyrocketed to X tons, with an increase of 15% on the previous year's figure. In general, exports posted a buoyant expansion. The most prominent rate of growth was recorded in 2016 with an increase of 62% against the previous year. Over the period under review, the exports of hit record highs at X tons in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

In value terms, exports of non-soap surface-active washing and cleaning preparations contracted to $X in 2021. Over the period under review, exports, however, continue to indicate a abrupt decrease. The pace of growth appeared the most rapid in 2020 with an increase of 77%. The level of export peaked at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Senegal (X tons) and Ghana (X tons) represented roughly 79% of total exports in 2021. It was distantly followed by Nigeria (X tons), creating a 19% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Ghana (with a CAGR of +69.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Senegal ($X) remains the largest non-soap surface-active washing and cleaning preparations supplier in ECOWAS, comprising 71% of total exports. The second position in the ranking was taken by Ghana ($X), with a 17% share of total exports.

In Senegal, exports of non-soap surface-active washing and cleaning preparations expanded at an average annual rate of +11.4% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Ghana (+37.3% per year) and Nigeria (-28.5% per year).

Export Prices by Country

The export price in ECOWAS stood at $X per ton in 2021, reducing by -18% against the previous year. Over the period under review, the export price showed a abrupt curtailment. The growth pace was the most rapid in 2020 when the export price increased by 66% against the previous year. Over the period under review, the export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Senegal ($X per ton), while Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Senegal (+2.7%), while the other leaders experienced a decline in the export price figures.

Imports of Non-Soap Surface-Active Washing and Cleaning Preparations

Imports in ECOWAS

Imports of non-soap surface-active washing and cleaning preparations was estimated at X tons in 2021, picking up by 12% compared with the year before. Overall, imports posted a remarkable increase. The most prominent rate of growth was recorded in 2018 when imports increased by 60% against the previous year. As a result, imports reached the peak of X tons. From 2019 to 2021, the growth of imports of failed to regain momentum.

In value terms, imports of non-soap surface-active washing and cleaning preparations skyrocketed to $X in 2021. Total imports indicated a pronounced increase from 2012 to 2021: its value increased at an average annual rate of +3.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +74.2% against 2016 indices. The pace of growth appeared the most rapid in 2020 when imports increased by 21%. The level of import peaked in 2021 and is likely to see gradual growth in the immediate term.

Imports by Country

Ghana was the major importing country with an import of about X tons, which reached 43% of total imports. Guinea (X tons) ranks second in terms of the total imports with a 10% share, followed by Cote d'Ivoire (7.4%), Burkina Faso (7.1%), Mali (6.4%), Togo (5.5%), Gambia (4.9%) and Nigeria (4.9%).

From 2012 to 2021, average annual rates of growth with regard to non-soap surface-active washing and cleaning preparations imports into Ghana stood at +9.1%. At the same time, Guinea (+24.4%), Mali (+13.7%), Gambia (+13.5%), Cote d'Ivoire (+13.2%) and Burkina Faso (+12.1%) displayed positive paces of growth. Moreover, Guinea emerged as the fastest-growing importer imported in ECOWAS, with a CAGR of +24.4% from 2012-2021. By contrast, Nigeria (-3.5%) and Togo (-4.4%) illustrated a downward trend over the same period. While the share of Guinea (+7.6 p.p.), Ghana (+7.1 p.p.), Cote d'Ivoire (+3 p.p.), Mali (+2.7 p.p.), Burkina Faso (+2.5 p.p.) and Gambia (+2 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Nigeria (-7.4 p.p.) and Togo (-9.5 p.p.) displayed negative dynamics.

In value terms, Ghana ($X) constitutes the largest market for imported non-soap surface-active washing and cleaning preparations in ECOWAS, comprising 34% of total imports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a 14% share of total imports. It was followed by Guinea, with a 9.8% share.

In Ghana, imports of non-soap surface-active washing and cleaning preparations increased at an average annual rate of +2.7% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Cote d'Ivoire (+10.6% per year) and Guinea (+20.1% per year).

Import Prices by Country

In 2021, the import price in ECOWAS amounted to $X per ton, picking up by 6.4% against the previous year. In general, the import price, however, showed a noticeable downturn. The most prominent rate of growth was recorded in 2019 when the import price increased by 28% against the previous year. The level of import peaked at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Cote d'Ivoire ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Togo (+5.0%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform