ECOWAS: Market for Non-Soap Washing and Cleaning Preparations 2024

Market Size for Non-Soap Washing and Cleaning Preparations in ECOWAS

The ECOWAS market for non-soap washing and cleaning preparations dropped modestly to $X in 2022, flattening at the previous year. The total consumption indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of +2.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +64.8% against 2013 indices. Over the period under review, the market hit record highs at $X in 2021, and then fell in the following year.

Production of Non-Soap Washing and Cleaning Preparations in ECOWAS

In value terms, non-soap washing and cleaning preparations production reduced to $X in 2022 estimated in export price. In general, production, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 34%. The level of production peaked at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Exports of Non-Soap Washing and Cleaning Preparations

Exports in ECOWAS

In 2022, approx. X tons of non-soap washing and cleaning preparations were exported in ECOWAS; growing by 15% compared with the year before. Overall, exports posted a perceptible increase. The growth pace was the most rapid in 2016 when exports increased by 94% against the previous year. The volume of export peaked in 2022 and is likely to see gradual growth in the immediate term.

In value terms, non-soap washing and cleaning preparations exports rose significantly to $X in 2022. Over the period under review, exports, however, recorded a abrupt curtailment. The growth pace was the most rapid in 2016 when exports increased by 68% against the previous year. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

In 2022, Senegal (X tons) was the major exporter of non-soap washing and cleaning preparations, creating 46% of total exports. Ghana (X tons) held a 28% share (based on physical terms) of total exports, which put it in second place, followed by Nigeria (20%). Cote d'Ivoire (X tons) and Togo (X tons) held a little share of total exports.

From 2012 to 2022, the biggest increases were recorded for Ghana (with a CAGR of +51.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Senegal ($X) remains the largest non-soap washing and cleaning preparations supplier in ECOWAS, comprising 61% of total exports. The second position in the ranking was held by Nigeria ($X), with a 20% share of total exports. It was followed by Ghana, with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Senegal totaled +8.3%. The remaining exporting countries recorded the following average annual rates of exports growth: Nigeria (-19.3% per year) and Ghana (+29.2% per year).

Export Prices by Country

In 2022, the export price in ECOWAS amounted to $X per ton, reducing by -2.3% against the previous year. Overall, the export price showed a abrupt contraction. The pace of growth was the most pronounced in 2020 an increase of 20%. The level of export peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Cote d'Ivoire ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+1.2%), while the other leaders experienced a decline in the export price figures.

Imports of Non-Soap Washing and Cleaning Preparations

Imports in ECOWAS

In 2022, overseas purchases of non-soap washing and cleaning preparations increased by 2.9% to X tons, rising for the sixth year in a row after three years of decline. Total imports indicated a resilient expansion from 2012 to 2022: its volume increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +99.5% against 2016 indices. The growth pace was the most rapid in 2017 with an increase of 41%. The volume of import peaked in 2022 and is likely to see steady growth in the immediate term.

In value terms, non-soap washing and cleaning preparations imports declined to $X in 2022. Total imports indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +53.9% against 2016 indices. The pace of growth was the most pronounced in 2013 when imports increased by 23%. Over the period under review, imports reached the maximum at $X in 2021, and then declined in the following year.

Imports by Country

In 2022, Ghana (X tons) was the key importer of non-soap washing and cleaning preparations, making up 38% of total imports. Burkina Faso (X tons) ranks second in terms of the total imports with a 15% share, followed by Cote d'Ivoire (7.8%), Guinea (7.4%), Togo (6.8%), Mali (5.3%) and Nigeria (5.3%).

Imports into Ghana increased at an average annual rate of +6.9% from 2012 to 2022. At the same time, Burkina Faso (+19.3%), Guinea (+16.8%), Cote d'Ivoire (+11.6%) and Mali (+9.2%) displayed positive paces of growth. Moreover, Burkina Faso emerged as the fastest-growing importer imported in ECOWAS, with a CAGR of +19.3% from 2012-2022. By contrast, Togo (-1.2%) and Nigeria (-1.3%) illustrated a downward trend over the same period. Burkina Faso (+10 p.p.), Guinea (+4.5 p.p.) and Cote d'Ivoire (+2.9 p.p.) significantly strengthened its position in terms of the total imports, while Nigeria and Togo saw its share reduced by -6.1% and -7.6% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported non-soap washing and cleaning preparations in ECOWAS, comprising 32% of total imports. The second position in the ranking was held by Cote d'Ivoire ($X), with a 13% share of total imports. It was followed by Nigeria, with a 13% share.

In Ghana, non-soap washing and cleaning preparations imports expanded at an average annual rate of +2.0% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Cote d'Ivoire (+7.8% per year) and Nigeria (+0.1% per year).

Import Prices by Country

The import price in ECOWAS stood at $X per ton in 2022, with a decrease of -10.2% against the previous year. In general, the import price continues to indicate a perceptible reduction. The pace of growth was the most pronounced in 2014 when the import price increased by 6.2%. As a result, import price reached the peak level of $X per ton. From 2015 to 2022, the import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Nigeria ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Togo (+3.5%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform