ECOWAS: Market for Soap And Organic Surface-Active Products In Bars For Toilet Use 2024

Market Size for Soap And Organic Surface-Active Products In Bars For Toilet Use in ECOWAS

The ECOWAS market for soap and organic surface-active products in bars for toilet use expanded slightly to $X in 2022, increasing by 3.3% against the previous year. The total consumption indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -2.3% against 2020 indices. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market failed to regain momentum.

Production of Soap And Organic Surface-Active Products In Bars For Toilet Use in ECOWAS

In value terms, production of soap and organic surface-active products in bars for toilet use rose markedly to $X in 2022 estimated in export price. In general, production posted strong growth. The growth pace was the most rapid in 2020 with an increase of 43% against the previous year. As a result, production attained the peak level of $X. From 2021 to 2022, production of growth remained at a lower figure.

Exports of Soap And Organic Surface-Active Products In Bars For Toilet Use

Exports in ECOWAS

In 2022, after three years of decline, there was significant growth in overseas shipments of soap and organic surface-active products in bars for toilet use, when their volume increased by 59% to X tons. Overall, exports, however, saw a slight curtailment. The volume of export peaked at X tons in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, exports of soap and organic surface-active products in bars for toilet use soared to $X in 2022. Over the period under review, exports, however, continue to indicate a noticeable decrease. Over the period under review, the exports of reached the maximum at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

Nigeria was the key exporting country with an export of about X tons, which amounted to 65% of total exports. Ghana (X tons) held a 14% share (based on physical terms) of total exports, which put it in second place, followed by Cote d'Ivoire (12%). The following exporters - Benin (X tons) and Senegal (X tons) - each reached a 7.7% share of total exports.

Exports from Nigeria increased at an average annual rate of +10.8% from 2012 to 2022. At the same time, Benin (+46.1%) and Ghana (+1.5%) displayed positive paces of growth. Moreover, Benin emerged as the fastest-growing exporter exported in ECOWAS, with a CAGR of +46.1% from 2012-2022. By contrast, Senegal (-5.5%) and Cote d'Ivoire (-16.4%) illustrated a downward trend over the same period. While the share of Nigeria (+45 p.p.), Benin (+3.9 p.p.) and Ghana (+3.7 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Senegal (-1.8 p.p.) and Cote d'Ivoire (-50.4 p.p.) displayed negative dynamics.

In value terms, Nigeria ($X) remains the largest soap in bars for toilet use supplier in ECOWAS, comprising 57% of total exports. The second position in the ranking was held by Benin ($X), with a 13% share of total exports. It was followed by Ghana, with a 12% share.

In Nigeria, exports of soap and organic surface-active products in bars for toilet use expanded at an average annual rate of +5.6% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Benin (+67.9% per year) and Ghana (+0.6% per year).

Export Prices by Country

The export price in ECOWAS stood at $X per ton in 2022, reducing by -1.6% against the previous year. Overall, the export price recorded a pronounced slump. The most prominent rate of growth was recorded in 2013 an increase of 11%. As a result, the export price attained the peak level of $X per ton. From 2014 to 2022, the export prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Benin ($X per ton), while Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Benin (+14.9%), while the other leaders experienced mixed trends in the export price figures.

Imports of Soap And Organic Surface-Active Products In Bars For Toilet Use

Imports in ECOWAS

Imports of soap and organic surface-active products in bars for toilet use shrank to X tons in 2022, which is down by -11.3% on the year before. In general, imports recorded a noticeable slump. The pace of growth was the most pronounced in 2013 with an increase of 45%. As a result, imports attained the peak of X tons. From 2014 to 2022, the growth of imports of remained at a lower figure.

In value terms, imports of soap and organic surface-active products in bars for toilet use contracted to $X in 2022. Overall, imports recorded a perceptible downturn. The pace of growth appeared the most rapid in 2013 with an increase of 33%. As a result, imports reached the peak of $X. From 2014 to 2022, the growth of imports of failed to regain momentum.

Imports by Country

In 2022, Ghana (X tons) represented the main importer of soap and organic surface-active products in bars for toilet use, mixing up 39% of total imports. Sierra Leone (X tons) ranks second in terms of the total imports with an 11% share, followed by Senegal (9.1%), Togo (8.3%), Gambia (7.7%) and Cote d'Ivoire (5.3%). Benin (X tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to soap in bars for toilet use imports into Ghana stood at +3.2%. At the same time, Gambia (+17.5%), Togo (+12.0%) and Sierra Leone (+8.0%) displayed positive paces of growth. Moreover, Gambia emerged as the fastest-growing importer imported in ECOWAS, with a CAGR of +17.5% from 2012-2022. Cote d'Ivoire experienced a relatively flat trend pattern. By contrast, Senegal (-6.6%) and Benin (-20.9%) illustrated a downward trend over the same period. Ghana (+17 p.p.), Sierra Leone (+6.9 p.p.), Gambia (+6.5 p.p.) and Togo (+6.2 p.p.) significantly strengthened its position in terms of the total imports, while Senegal and Benin saw its share reduced by -5.2% and -32.5% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported soap and organic surface-active products in bars for toilet use in ECOWAS, comprising 40% of total imports. The second position in the ranking was taken by Sierra Leone ($X), with a 10% share of total imports. It was followed by Senegal, with a 9.9% share.

In Ghana, imports of soap and organic surface-active products in bars for toilet use remained relatively stable over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Sierra Leone (+4.8% per year) and Senegal (-4.8% per year).

Import Prices by Country

In 2022, the import price in ECOWAS amounted to $X per ton, leveling off at the previous year. In general, the import price, however, showed a perceptible descent. The growth pace was the most rapid in 2019 when the import price increased by 15%. Over the period under review, import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Cote d'Ivoire ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+1.9%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform