ECOWAS: Market for Toilet And Kitchen Linen 2025

Market Size for Toilet And Kitchen Linen in ECOWAS

In 2021, after three years of growth, there was decline in the ECOWAS toilet and kitchen linen market, when its value decreased by -0.6% to $X. In general, consumption, however, showed a relatively flat trend pattern. The level of consumption peaked at $X in 2013; however, from 2014 to 2021, consumption remained at a lower figure.

Production of Toilet And Kitchen Linen in ECOWAS

In value terms, toilet and kitchen linen production contracted slightly to $X in 2021 estimated in export price. Overall, production showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the production volume increased by 12% against the previous year. The level of production peaked at $X in 2013; however, from 2014 to 2021, production remained at a lower figure.

Exports of Toilet And Kitchen Linen

Exports in ECOWAS

In 2021, the amount of toilet and kitchen linen exported in ECOWAS expanded sharply to X units, surging by 7.7% against 2020. Overall, exports, however, showed a deep downturn. The pace of growth was the most pronounced in 2019 with an increase of 152% against the previous year. The volume of export peaked at X units in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, toilet and kitchen linen exports expanded to $X in 2021. Over the period under review, exports, however, recorded a deep reduction. The pace of growth appeared the most rapid in 2019 when exports increased by 136% against the previous year. The level of export peaked at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Togo represented the major exporting country with an export of about X units, which amounted to 71% of total exports. Nigeria (X units) ranks second in terms of the total exports with a 14% share, followed by Cote d'Ivoire (9%). Gambia (X units) held a minor share of total exports.

Togo was also the fastest-growing in terms of the toilet and kitchen linen exports, with a CAGR of +3.2% from 2012 to 2021. Nigeria (-1.1%), Cote d'Ivoire (-8.3%) and Gambia (-22.9%) illustrated a downward trend over the same period. While the share of Togo (+44 p.p.), Nigeria (+6.1 p.p.) and Gambia (+1.8 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Togo ($X) remains the largest toilet and kitchen linen supplier in ECOWAS, comprising 48% of total exports. The second position in the ranking was held by Nigeria ($X), with a 19% share of total exports. It was followed by Cote d'Ivoire, with a 17% share.

From 2012 to 2021, the average annual growth rate of value in Togo amounted to -3.2%. The remaining exporting countries recorded the following average annual rates of exports growth: Nigeria (+1.0% per year) and Cote d'Ivoire (-11.8% per year).

Export Prices by Country

In 2021, the export price in ECOWAS amounted to $X per unit, declining by -3.3% against the previous year. Overall, the export price saw a pronounced shrinkage. The most prominent rate of growth was recorded in 2017 an increase of 32%. Over the period under review, the export prices attained the maximum at $X per unit in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Gambia ($X per unit), while Togo ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Gambia (+70.3%), while the other leaders experienced mixed trends in the export price figures.

Imports of Toilet And Kitchen Linen

Imports in ECOWAS

In 2021, purchases abroad of toilet and kitchen linen increased by 30% to X units, rising for the second year in a row after two years of decline. Total imports indicated a resilient expansion from 2012 to 2021: its volume increased at an average annual rate of +5.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +85.9% against 2019 indices. The pace of growth was the most pronounced in 2020 with an increase of 43%. The volume of import peaked in 2021 and is expected to retain growth in the near future.

In value terms, toilet and kitchen linen imports skyrocketed to $X in 2021. Total imports indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +6.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Ghana represented the key importer of toilet and kitchen linen in ECOWAS, with the volume of imports finishing at X units, which was approx. 66% of total imports in 2021. Cote d'Ivoire (X units) took a 14% share (based on physical terms) of total imports, which put it in second place, followed by Senegal (7.6%). Nigeria (X units), Togo (X units) and Guinea (X units) held a minor share of total imports.

Ghana was also the fastest-growing in terms of the toilet and kitchen linen imports, with a CAGR of +19.1% from 2012 to 2021. At the same time, Senegal (+10.4%) displayed positive paces of growth. Guinea and Cote d'Ivoire experienced a relatively flat trend pattern. By contrast, Togo (-3.1%) and Nigeria (-3.2%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Ghana and Senegal increased by +44 and +2.7 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported toilet and kitchen linen in ECOWAS, comprising 74% of total imports. The second position in the ranking was taken by Cote d'Ivoire ($X), with a 9.7% share of total imports. It was followed by Senegal, with a 5.8% share.

From 2012 to 2021, the average annual growth rate of value in Ghana totaled +14.2%. In the other countries, the average annual rates were as follows: Cote d'Ivoire (-1.1% per year) and Senegal (+12.3% per year).

Import Prices by Country

The import price in ECOWAS stood at $X per unit in 2021, picking up by 15% against the previous year. Import price indicated a mild increase from 2012 to 2021: its price increased at an average annual rate of +1.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toilet and kitchen linen import price decreased by -22.0% against 2019 indices. The most prominent rate of growth was recorded in 2016 when the import price increased by 69%. Over the period under review, import prices attained the maximum at $X per unit in 2019; however, from 2020 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Guinea ($X per unit), while Nigeria ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Guinea (+9.8%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform