ECOWAS: Tooth Brush Market 2024

Tooth Brush Market Size in ECOWAS

In 2022, the ECOWAS tooth brush market decreased by -0.8% to $X, falling for the second consecutive year after five years of growth. Overall, consumption, however, enjoyed a remarkable increase. Over the period under review, the market hit record highs at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Tooth Brush Production in ECOWAS

In value terms, tooth brush production reduced modestly to $X in 2022 estimated in export price. Overall, production posted a prominent increase. The growth pace was the most rapid in 2015 with an increase of 53% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Tooth Brush Exports

Exports in ECOWAS

In 2022, overseas shipments of tooth brushes were finally on the rise to reach X units for the first time since 2019, thus ending a two-year declining trend. In general, exports, however, recorded a abrupt descent. The most prominent rate of growth was recorded in 2013 when exports increased by 46%. The volume of export peaked at X units in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

In value terms, tooth brush exports soared to $X in 2022. Over the period under review, exports, however, continue to indicate a deep setback. The pace of growth appeared the most rapid in 2019 with an increase of 47% against the previous year. Over the period under review, the exports reached the maximum at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Ghana represented the key exporting country with an export of around X units, which amounted to 53% of total exports. Togo (X units) held an 18% share (based on physical terms) of total exports, which put it in second place, followed by Nigeria (13%), Mali (5.9%) and Gambia (4.6%). The following exporters - Cote d'Ivoire (X units) and Senegal (X units) - each recorded a 3.5% share of total exports.

Ghana experienced a relatively flat trend pattern with regard to volume of exports of tooth brushes. At the same time, Mali (+25.6%), Nigeria (+9.6%) and Togo (+5.1%) displayed positive paces of growth. Moreover, Mali emerged as the fastest-growing exporter exported in ECOWAS, with a CAGR of +25.6% from 2012-2022. By contrast, Gambia (-6.7%), Cote d'Ivoire (-23.2%) and Senegal (-33.9%) illustrated a downward trend over the same period. Ghana (+28 p.p.), Togo (+13 p.p.), Nigeria (+11 p.p.) and Mali (+5.6 p.p.) significantly strengthened its position in terms of the total exports, while Cote d'Ivoire and Senegal saw its share reduced by -10.3% and -48.1% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) remains the largest tooth brush supplier in ECOWAS, comprising 58% of total exports. The second position in the ranking was taken by Togo ($X), with a 19% share of total exports. It was followed by Nigeria, with a 12% share.

From 2012 to 2022, the average annual growth rate of value in Ghana stood at +2.8%. The remaining exporting countries recorded the following average annual rates of exports growth: Togo (+7.8% per year) and Nigeria (+10.0% per year).

Export Prices by Country

In 2022, the export price in ECOWAS amounted to $X per unit, approximately equating the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.3%. The pace of growth appeared the most rapid in 2018 when the export price increased by 12%. The level of export peaked at $X per unit in 2020; however, from 2021 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Senegal ($X per unit), while Gambia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Senegal (+3.4%), while the other leaders experienced more modest paces of growth.

Tooth Brush Imports

Imports in ECOWAS

In 2022, overseas purchases of tooth brushes decreased by -2.2% to X units, falling for the second year in a row after three years of growth. Over the period under review, imports, however, showed buoyant growth. The most prominent rate of growth was recorded in 2014 with an increase of 47%. The volume of import peaked at X units in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, tooth brush imports reduced to $X in 2022. Overall, imports, however, posted a notable increase. The most prominent rate of growth was recorded in 2014 with an increase of 67%. Over the period under review, imports reached the maximum at $X in 2020; however, from 2021 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Ghana was the key importer of tooth brushes in ECOWAS, with the volume of imports accounting for X units, which was approx. 35% of total imports in 2022. Nigeria (X units) ranks second in terms of the total imports with a 12% share, followed by Sierra Leone (11%), Gambia (10%), Cote d'Ivoire (9.6%), Liberia (6.5%) and Guinea (5.5%).

Imports into Ghana increased at an average annual rate of +9.4% from 2012 to 2022. At the same time, Gambia (+63.7%), Sierra Leone (+13.2%), Liberia (+9.3%), Cote d'Ivoire (+6.6%) and Guinea (+1.4%) displayed positive paces of growth. Moreover, Gambia emerged as the fastest-growing importer imported in ECOWAS, with a CAGR of +63.7% from 2012-2022. By contrast, Nigeria (-6.0%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Ghana, Gambia, Sierra Leone and Liberia increased by +11, +10, +5.8 and +2 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Ghana ($X) constitutes the largest market for imported tooth brushes in ECOWAS, comprising 45% of total imports. The second position in the ranking was held by Nigeria ($X), with a 16% share of total imports. It was followed by Cote d'Ivoire, with a 9.6% share.

In Ghana, tooth brush imports expanded at an average annual rate of +11.1% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Nigeria (-5.1% per year) and Cote d'Ivoire (+5.7% per year).

Import Prices by Country

The import price in ECOWAS stood at $X per unit in 2022, surging by 1.9% against the previous year. Overall, the import price, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 an increase of 14% against the previous year. As a result, import price reached the peak level of $X per unit. From 2015 to 2022, the import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Guinea ($X per unit), while Liberia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Guinea (+4.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform