ECOWAS: Sportswear Market 2025

Sportswear Market Size in ECOWAS

In 2021, after three years of growth, there was significant decline in the ECOWAS sportswear market, when its value decreased by -5.5% to $X. The total consumption indicated a strong increase from 2012 to 2021: its value increased at an average annual rate of +5.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +66.1% against 2014 indices. The level of consumption peaked at $X in 2020, and then declined in the following year.

Sportswear Production in ECOWAS

In value terms, sportswear production contracted to $X in 2021 estimated in export price. The total production indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +6.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +77.5% against 2013 indices. The growth pace was the most rapid in 2018 when the production volume increased by 24% against the previous year. Over the period under review, production hit record highs at $X in 2020, and then shrank in the following year.

Sportswear Exports

Exports in ECOWAS

In 2021, exports of track suits, ski suits and swimwear in ECOWAS soared to X units, increasing by 154% on the year before. Over the period under review, exports continue to indicate a significant expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, sportswear exports surged to $X in 2021. In general, exports recorded significant growth. The most prominent rate of growth was recorded in 2018 when exports increased by 130% against the previous year. The level of export peaked in 2021 and is likely to see gradual growth in the immediate term.

Exports by Country

In 2021, Togo (X units) was the main exporter of track suits, ski suits and swimwear, constituting 65% of total exports. It was distantly followed by Sierra Leone (X units), comprising a 31% share of total exports.

Togo was also the fastest-growing in terms of the track suits, ski suits and swimwear exports, with a CAGR of +90.4% from 2012 to 2021. At the same time, Sierra Leone (+26.7%) displayed positive paces of growth. Togo (+65 p.p.) and Sierra Leone (+12 p.p.) significantly strengthened its position in terms of the total exports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Togo ($X) remains the largest sportswear supplier in ECOWAS, comprising 70% of total exports. The second position in the ranking was held by Sierra Leone ($X), with a 27% share of total exports.

In Togo, sportswear exports expanded at an average annual rate of +86.3% over the period from 2012-2021.

Export Prices by Country

The export price in ECOWAS stood at $X per unit in 2021, which is down by -24.9% against the previous year. Over the period under review, the export price, however, showed a prominent increase. The most prominent rate of growth was recorded in 2018 when the export price increased by 254%. As a result, the export price reached the peak level of $X per unit. From 2019 to 2021, the export prices remained at a lower figure.

Average prices varied somewhat amongst the major exporting countries. In 2021, the country with the highest price was Togo ($X per unit), while Sierra Leone totaled $X per unit.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Togo (-2.2%).

Sportswear Imports

Imports in ECOWAS

After two years of growth, purchases abroad of track suits, ski suits and swimwear decreased by -13.9% to X units in 2021. Overall, imports, however, posted a temperate increase. The pace of growth appeared the most rapid in 2019 when imports increased by 107% against the previous year. Over the period under review, imports reached the peak figure at X units in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

In value terms, sportswear imports reduced slightly to $X in 2021. In general, imports, however, showed noticeable growth. The growth pace was the most rapid in 2019 when imports increased by 85% against the previous year. The level of import peaked at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Togo (X units) was the key importer of track suits, ski suits and swimwear, mixing up 32% of total imports. Ghana (X units) held the second position in the ranking, followed by Cote d'Ivoire (X units), Senegal (X units), Cabo Verde (X units) and Guinea (X units). All these countries together held approx. 55% share of total imports. Sierra Leone (X units) followed a long way behind the leaders.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Togo (with a CAGR of +18.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest sportswear importing markets in ECOWAS were Senegal ($X), Togo ($X) and Cote d'Ivoire ($X), with a combined 63% share of total imports.

Cote d'Ivoire, with a CAGR of +19.2%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in ECOWAS stood at $X per unit in 2021, picking up by 14% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. Over the period under review, import prices reached the peak figure at $X per unit in 2017; however, from 2018 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Senegal ($X per unit), while Cabo Verde ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+5.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform