ECOWAS: Wallpaper Market 2025

Wallpaper Market Size in ECOWAS

In 2021, the ECOWAS wallpaper market decreased by -5% to $X for the first time since 2016, thus ending a four-year rising trend. Overall, consumption, however, recorded a relatively flat trend pattern. As a result, consumption reached the peak level of $X, and then dropped modestly in the following year.

Wallpaper Production in ECOWAS

In value terms, wallpaper production totaled $X in 2021 estimated in export price. Overall, production, however, showed a deep slump. The most prominent rate of growth was recorded in 2019 with an increase of 3.9% against the previous year. Over the period under review, production attained the maximum level at $X in 2012; however, from 2013 to 2021, production failed to regain momentum.

Wallpaper Exports

Exports in ECOWAS

In 2021, the amount of wallpaper and wall coverings exported in ECOWAS reduced notably to X tons, shrinking by -24.9% against 2020. Over the period under review, exports continue to indicate a deep reduction. The growth pace was the most rapid in 2015 with an increase of 263% against the previous year. Over the period under review, the exports hit record highs at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, wallpaper exports contracted to $X in 2021. In general, exports showed a abrupt shrinkage. The pace of growth appeared the most rapid in 2015 when exports increased by 206% against the previous year. As a result, the exports reached the peak of $X. From 2016 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Nigeria was the major exporter of wallpaper and wall coverings in ECOWAS, with the volume of exports accounting for X kg, which was approx. 52% of total exports in 2021. Togo (X kg) held a 12% share (based on physical terms) of total exports, which put it in second place, followed by Cote d'Ivoire (10%), Ghana (9.5%) and Senegal (6.9%). The following exporters - Mali (X kg) and Sierra Leone (X kg) - each resulted at an 8.4% share of total exports.

From 2012 to 2021, average annual rates of growth with regard to wallpaper exports from Nigeria stood at -23.3%. At the same time, Mali (+28.1%) and Togo (+2.8%) displayed positive paces of growth. Moreover, Mali emerged as the fastest-growing exporter exported in ECOWAS, with a CAGR of +28.1% from 2012-2021. Sierra Leone experienced a relatively flat trend pattern. By contrast, Ghana (-3.7%), Cote d'Ivoire (-11.4%) and Senegal (-19.3%) illustrated a downward trend over the same period. Togo (+11 p.p.), Ghana (+7.5 p.p.), Cote d'Ivoire (+5.6 p.p.), Mali (+4.3 p.p.) and Sierra Leone (+4 p.p.) significantly strengthened its position in terms of the total exports, while Nigeria saw its share reduced by -32.3% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Nigeria ($X), Cote d'Ivoire ($X) and Senegal ($X) constituted the countries with the highest levels of exports in 2021, together accounting for 75% of total exports. Mali, Ghana, Togo and Sierra Leone lagged somewhat behind, together comprising a further 25%.

Mali, with a CAGR of +36.5%, saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in ECOWAS amounted to $X per ton, with an increase of 29% against the previous year. Export price indicated strong growth from 2012 to 2021: its price increased at an average annual rate of +10.9% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, wallpaper export price decreased by -6.2% against 2019 indices. The most prominent rate of growth was recorded in 2013 when the export price increased by 102%. Over the period under review, the export prices hit record highs at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Mali ($X per ton), while Togo ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cote d'Ivoire (+23.9%), while the other leaders experienced more modest paces of growth.

Wallpaper Imports

Imports in ECOWAS

In 2021, after five years of growth, there was significant decline in supplies from abroad of wallpaper and wall coverings, when their volume decreased by -20% to X tons. Over the period under review, imports, however, saw a strong expansion. The pace of growth appeared the most rapid in 2019 when imports increased by 132% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2020, and then fell markedly in the following year.

In value terms, wallpaper imports reduced to $X in 2021. In general, imports, however, continue to indicate a buoyant expansion. The most prominent rate of growth was recorded in 2020 when imports increased by 74%. As a result, imports attained the peak of $X, and then fell slightly in the following year.

Imports by Country

Nigeria (X tons) and Ghana (X tons) dominates imports structure, together achieving 87% of total imports. Cote d'Ivoire (X tons), Senegal (X tons), Togo (X tons) and Liberia (X tons) held a relatively small share of total imports.

From 2012 to 2021, the biggest increases were recorded for Senegal (with a CAGR of +41.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Ghana ($X) constitutes the largest market for imported wallpaper and wall coverings in ECOWAS, comprising 65% of total imports. The second position in the ranking was taken by Nigeria ($X), with a 15% share of total imports. It was followed by Senegal, with a 4.2% share.

In Ghana, wallpaper imports expanded at an average annual rate of +37.2% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Nigeria (+12.9% per year) and Senegal (+43.7% per year).

Import Prices by Country

The import price in ECOWAS stood at $X per ton in 2021, rising by 23% against the previous year. Over the period under review, the import price, however, recorded a slight contraction. The growth pace was the most rapid in 2013 when the import price increased by 135%. As a result, import price reached the peak level of $X per ton. From 2014 to 2021, the import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Liberia ($X per ton), while Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Togo (+4.7%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform