Report Update Nov 1, 2024

ECOWAS - Wine - Market Analysis, Forecast, Size, Trends and Insights

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ECOWAS: Wine Market 2024

Wine Exports

Exports in ECOWAS

For the third consecutive year, ECOWAS recorded growth in overseas shipments of wine, which increased by 3.4% to X litres in 2021. In general, exports showed a significant expansion. The most prominent rate of growth was recorded in 2017 with an increase of 430%. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, wine exports rose remarkably to $X in 2021. Overall, exports posted a significant expansion. The pace of growth appeared the most rapid in 2017 when exports increased by 282%. The level of export peaked in 2021 and is expected to retain growth in years to come.

Exports by Country

Togo prevails in exports structure, finishing at X litres, which was approx. 96% of total exports in 2021. Ghana (X litres) held a minor share of total exports.

Togo was also the fastest-growing in terms of the wine exports, with a CAGR of +93.8% from 2012 to 2021. At the same time, Ghana (+41.8%) displayed positive paces of growth. While the share of Togo (+88 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Togo ($X) remains the largest wine supplier in ECOWAS, comprising 93% of total exports. The second position in the ranking was taken by Ghana ($X), with a 1.7% share of total exports.

From 2012 to 2021, the average annual growth rate of value in Togo totaled +58.5%.

Export Prices by Country

The export price in ECOWAS stood at $X per litre in 2021, picking up by 9% against the previous year. Overall, the export price, however, saw a deep setback. The pace of growth appeared the most rapid in 2015 when the export price increased by 28% against the previous year. The level of export peaked at $X per litre in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Togo ($X per litre), while Ghana totaled $X per litre.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Togo (-18.2%).

Wine Imports

Imports in ECOWAS

In 2021, approx. X litres of wine were imported in ECOWAS; rising by 51% against 2020 figures. Total imports indicated a measured increase from 2012 to 2021: its volume increased at an average annual rate of +2.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +101.9% against 2015 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, wine imports skyrocketed to $X in 2021. Total imports indicated a noticeable expansion from 2012 to 2021: its value increased at an average annual rate of +2.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +46.0% against 2017 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

Cote d'Ivoire was the largest importing country with an import of about X litres, which resulted at 39% of total imports. Ghana (X litres) held the second position in the ranking, followed by Guinea-Bissau (X litres), Togo (X litres), Burkina Faso (X litres), Nigeria (X litres) and Cabo Verde (X litres). All these countries together took near 53% share of total imports.

Imports into Cote d'Ivoire increased at an average annual rate of +11.1% from 2012 to 2021. At the same time, Guinea-Bissau (+13.9%), Togo (+11.0%), Burkina Faso (+9.6%) and Cabo Verde (+8.2%) displayed positive paces of growth. Moreover, Guinea-Bissau emerged as the fastest-growing importer imported in ECOWAS, with a CAGR of +13.9% from 2012-2021. Ghana experienced a relatively flat trend pattern. By contrast, Nigeria (-17.8%) illustrated a downward trend over the same period. While the share of Cote d'Ivoire (+20 p.p.), Guinea-Bissau (+7.5 p.p.), Togo (+5.2 p.p.), Burkina Faso (+3.1 p.p.) and Cabo Verde (+1.8 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Ghana (-2.3 p.p.) and Nigeria (-33.1 p.p.) displayed negative dynamics.

In value terms, Cote d'Ivoire ($X), Ghana ($X) and Guinea-Bissau ($X) were the countries with the highest levels of imports in 2021, together accounting for 66% of total imports. These countries were followed by Nigeria, Togo, Cabo Verde and Burkina Faso, which together accounted for a further 21%.

Togo, with a CAGR of +17.8%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in ECOWAS amounted to $X per litre, with an increase of 5% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of 12%. The level of import peaked at $X per litre in 2015; however, from 2016 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Ghana ($X per litre), while Burkina Faso ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Togo (+6.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

This report provides an in-depth analysis of the wine market in ECOWAS. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

FCL 564 - Wine

Country coverage:

Benin
Burkina Faso
Cabo Verde
Gambia
Ghana
Guinea
Guinea-Bissau
Liberia
Mali
Niger
Nigeria
Senegal
Sierra Leone
Togo
Cote d'Ivoire

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Production in ECOWAS, split by region and country
Trade (exports and imports) in ECOWAS
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. CONSUMPTION BY COUNTRY
3. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
2. PRODUCTION BY COUNTRY
8. IMPORTS
The Largest Importers on The Market and How They Succeed
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Exporters on The Market and How They Succeed
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
11. COUNTRY PROFILES

The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO
- Benin
- Burkina Faso
- Cabo Verde
- Gambia
- Ghana
- Guinea
- Guinea-Bissau
- Liberia
- Mali
- Niger
- Nigeria
- Senegal
- Sierra Leone
- Togo
- Cote d'Ivoire
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption, By Country, 2018–2023
5. Production, In Physical Terms, By Country, 2012–2023
6. Imports, In Physical Terms, By Country, 2012–2023
7. Imports, In Value Terms, By Country, 2012–2023
8. Import Prices, By Country Of Destination, 2012–2023
9. Exports, In Physical Terms, By Country, 2012–2023
10. Exports, In Value Terms, By Country, 2012–2023
11. Export Prices, By Country Of Origin, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Consumption, By Country, 2023
4. Market Volume Forecast to 2030
5. Market Value Forecast to 2030
6. Products: Market Size And Growth, By Type
7. Products: Average Per Capita Consumption, By Type
8. Products: Exports And Growth, By Type
9. Products: Export Prices And Growth, By Type
10. Production Volume And Growth
11. Exports And Growth
12. Export Prices And Growth
13. Market Size And Growth
14. Per Capita Consumption
15. Imports And Growth
16. Import Prices
17. Production, In Physical Terms, 2012–2023
18. Production, In Value Terms, 2012–2023
19. Production, By Country, 2023
20. Production, In Physical Terms, By Country, 2012–2023
21. Imports, In Physical Terms, 2012–2023
22. Imports, In Value Terms, 2012–2023
23. Imports, In Physical Terms, By Country, 2023
24. Imports, In Physical Terms, By Country, 2012–2023
25. Imports, In Value Terms, By Country, 2012–2023
26. Import Prices, By Country, 2012–2023
27. Exports, In Physical Terms, 2012–2023
28. Exports, In Value Terms, 2012–2023
29. Exports, In Physical Terms, By Country, 2023
30. Exports, In Physical Terms, By Country, 2012–2023
31. Exports, In Value Terms, By Country, 2012–2023
32. Export Prices, 2012–2023