Ecuador: Book And Brochure Market 2024

Book And Brochure Market Size in Ecuador

The Ecuadorian book and brochure market totaled $X in 2022, approximately mirroring the previous year. Overall, consumption continues to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2019 with an increase of 8.7% against the previous year. Book and brochure consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Book And Brochure Production in Ecuador

In value terms, book and brochure production totaled $X in 2022 estimated in export price. Over the period under review, production, however, enjoyed strong growth. The pace of growth was the most pronounced in 2014 when the production volume increased by 59% against the previous year. Over the period under review, production reached the maximum level at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Book And Brochure Exports

Exports from Ecuador

In 2022, exports of books, brochures and similar printed matter from Ecuador contracted sharply to X units, falling by -22.4% against 2021. Over the period under review, exports continue to indicate a abrupt curtailment. The most prominent rate of growth was recorded in 2021 with an increase of 38% against the previous year. The exports peaked at X units in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, book and brochure exports shrank to $X in 2022. In general, exports showed a deep setback. The pace of growth was the most pronounced in 2013 when exports increased by 27% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Guatemala (X units), Panama (X units) and Spain (X units) were the main destinations of book and brochure exports from Ecuador, together accounting for 43% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Spain (with a CAGR of +6.9%), while the other leaders experienced mixed trend patterns.

In value terms, Panama ($X), Colombia ($X) and Peru ($X) were the largest markets for book and brochure exported from Ecuador worldwide, together comprising 41% of total exports. Guatemala, Spain, Chile, the United States, El Salvador, Mexico, Honduras, Uruguay and Costa Rica lagged somewhat behind, together accounting for a further 49%.

Spain, with a CAGR of +21.6%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, with an increase of 10% against the previous year. Overall, the export price continues to indicate a resilient increase. The pace of growth was the most pronounced in 2020 when the average export price increased by 185%. As a result, the export price attained the peak level of $X per unit. From 2021 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Panama ($X per unit), while the average price for exports to Costa Rica ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+13.8%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Ecuador

Book and brochure imports into Ecuador contracted modestly to X units in 2022, with a decrease of -2.6% on the year before. Over the period under review, imports showed a abrupt decline. The growth pace was the most rapid in 2013 with an increase of 14%. As a result, imports attained the peak of X units. From 2014 to 2022, the growth of imports failed to regain momentum.

In value terms, book and brochure imports rose significantly to $X in 2022. In general, imports recorded a abrupt setback. The pace of growth appeared the most rapid in 2013 when imports increased by 26% against the previous year. As a result, imports attained the peak of $X. From 2014 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

Spain (X units), the United States (X units) and China (X units) were the main suppliers of book and brochure imports to Ecuador, together comprising 49% of total imports.

From 2012 to 2022, the biggest increases were recorded for China (with a CAGR of -0.1%), while purchases for the other leaders experienced a decline.

In value terms, Spain ($X), Colombia ($X) and Mexico ($X) appeared to be the largest book and brochure suppliers to Ecuador, together accounting for 49% of total imports. The UK, the United States, China, Peru and Chile lagged somewhat behind, together comprising a further 36%.

The UK, with a CAGR of +4.5%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, picking up by 12% against the previous year. Over the last decade, it increased at an average annual rate of +2.1%. The growth pace was the most rapid in 2015 an increase of 25% against the previous year. Over the period under review, average import prices reached the maximum at $X per unit in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($X per unit), while the price for Peru ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Chile (+16.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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